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The Power of Persuasion

The Power of Persuasion. Persuasive Techniques in Writing. Appeal by Association. Bandwagon Appeal. Taps into people’s desire to belong Ex. “Millions of teens have made City Jeanz part of their wardrobe – what are you waiting for?. Snob Appeal.

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The Power of Persuasion

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  1. The Power of Persuasion Persuasive Techniques in Writing

  2. Appeal by Association

  3. Bandwagon Appeal • Taps into people’s desire to belong • Ex. “Millions of teens have made City Jeanz part of their wardrobe – what are you waiting for?

  4. Snob Appeal • Taps into people’s need to feel superior to others • Ex. “Join the Brookside Club for Seasoned Skiers – because you’re way beyond the beginner slopes.”

  5. Testimonial • Relies on the backing of a celebrity, expert, or satisfied customer • Ex. “As a supermodel, it’s important for me to have a great smile. Brite Strips whiten your teeth without the wait!” Justin BieberProactiv Commercial - YouTube

  6. Transfer • Connects a product, candidate, or cause with a positive image • Ex. Vote for clean air – vote for Tony Leonard!

  7. Appeal to Value

  8. Ethical Appeal • Tries to gain moral support for claim by linking the claim to a widely accepted value • Ex. “If you believe that every child deserves a good education, support the Great Minds Organization.”

  9. Emotional Appeal

  10. Appeal to Fear • Makes people feel as if their safety, security, or health is in danger • Ex. “How clean are the hotel rooms you’re staying in? You’ll be shocked by what our documentary reveals.”

  11. Appeal to Pity • Taps into people’s compassion for others • Ex. “For the cost of one cup of coffee a day, you could save a life.” Sarah McLachlan Animal Cruelty Video - YouTube

  12. Word Choice

  13. Loaded Language • Uses words with strongly positive or negative connotations to stir people’s emotions • Ex. “The alley next to the parking lot is dark and dangerous. Vote to increase the number of street lamps in our neighborhood. Residents deserve to feel safe and protected.”

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