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Trade Development Authority of Pakistan

Trade Development Authority of Pakistan. Presentation by Mir Nasir Abbas, DG Marketing Division (Europe & Asia). Trade Development Authority of Pakistan.

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Trade Development Authority of Pakistan

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  1. Trade Development Authority of Pakistan Presentation by Mir Nasir Abbas, DGMarketing Division (Europe & Asia)

  2. Trade Development Authority of Pakistan • The Trade Development Authority of Pakistan (TDAP), formerly Export Promotion Bureau (EPB), is Pakistan’s Trade Promotion Organization and is responsible for trade development and exports promotion of Pakistan. • TDAP has its head office in Karachi and a network of regional and sub-regional offices spread all over the country.

  3. Main Functions Product Development - Developing export potential of increasing number of products to broaden the export base of Pakistan Marketing - Exhibitions – International + Local + Single Country + Expo Pakistan - Delegations – Outgoing + Incoming Information – Website + Publications + Seminars + Export Bulletin Policy Input – Trade Policy Support to Ministry of Commerce Facilitation – Removing policy and infrastructure obstacles Regulatory – GSP + Contract Registration Publicity – Media Projection + Advertisements Support Services – HR + Financial + General Administration 4

  4. Office Locations Head Office: Karachi Regional Offices: Islamabad, Lahore, Quetta, Peshawar Sub Regional Offices: Sind: Hyderabad and Sukkur Punjab: Faisalabad, Gujranwala, Sialkot and Multan NWFP: Swat and Abottabad AJK: Mirpur Total 14 offices in the country 5

  5. Exhibitions: Number 102 Region-wise Far East Asia 20 North America 12 Europe 37 South America 4 CIS / Russia 7 SAARC 6 Middle East 9 Africa 7 Sector-wise Textile 16 Other Core 40 (Rice, Leather & Leather Products, Sports goods, Carpets & Wools, Surgical Instruments, Petroleum products) Developmental 26 (Fisheries, Poultry, Fruits/Vegetable & Wheat, IT Software & Services, Marble & Granite, Gem & Jewelry, Engineering goods, Chemicals, Healthcare, Services) All other 20 Delegations: Number 14 (Outgoing) Single Country: Sri Lanka 11-13 Jan., 2008 – 92 Exhibitors India 20-23 Feb., 2009 (Preparations being made) 6

  6. Expo Pakistan: October 27-30, 2008 – 408 Exhibitors + 400 foreign buyers October 2009 Publications: Products Brochures + Product posters + Informative Booklets Information: - Seminars on FTAs – Malaysia + China + Sri Lanka - Training Workshops: Clinical Research Management - Dates Processing - EU Fashion Cycle - Women Entrepreneurs - Export Potential for Germany Infrastructure: - Own and manage Karachi Expo Centre - Construction of Lahore Expo Center Contd…Major Activities 2007-08 7

  7. Balance of Trade (Since 2002) 8

  8. The first quarter of current fiscal year (2008-09) shows that imports have continued to remain thrice the volume of exports – necessiating further measures for better import management. 1st Qtr. (Jul.-Sept. 2008) Trade figures reveal: Exports + 22.2% (Over last year) Imports + 43.4% Trade gap + 84.3% Needed: (a) Reducing import bill by better Import Management - $6-7 b can be reduced from import bill without affecting economic security issues. (b) Increasing exports by developing by new products + new markets (through New Export Strategy explained in subsequent pages) 9

  9. New Export Strategy (NES) New Products & Services with greatest export potential identified: - Agro food: Developing new value added products by bringing in Investment + Technology + Skills in basic agro - food products. - Minerals: Add value to minerals (Investment + Technology + Skills) - Human Services: Identify, develop and promote services like IT + banking + construction + Insurance + clinical / medical + consultancies etc. Besides these, TDAP will continue to increase the exports of traditional exports of Pakistan Textile, Clothing, Leather, Carpets, Surgical goods, Sports goods etc. (b)Markets: Low demand in traditional markets of US and EU. Hence TDA’s increased focus on increasing market share of Pakistan’s exports in new Asian markets especially Russia, China, India and others. 10

  10. Contd…New Export Strategy (NES) To carry forward this mission, successfully implement NES, Re-organization of TDA; its principal features are: A. Products Divisions to develop export potential of Pakistani products through four products divisions 4 Product Divisions 1) Agro-food 2) Textiles 3) Minerals 4) Engg. 1 Services Division : All exportable human services 1 Investment Division : Promote Investment + technology in export oriented industries B. Marketing Divisions : to develop strategy for increasing market share by better understanding of major markets. 1 Asia Division : Market analysis + Business practices + Competitor analysis 1 Europe Division : Market analysis + Business practices + Competitor analysis 1 America/Africa : Market analysis + Business practices + Competitor analysis Division 11

  11. Chief Executive Secretary I. Product & Services II. Markets III. Support Services Director General Textiles Director General Agro Food/ Live Stock & Fisheries Director General Minerals & Engineering Director General Services Director General Asia Pacific Director General Europe Director General Americac & Africa Director General Facilitation (Investment Trade Development , Dispute resolution + domestic Commerce Director General (Finance + Admn + HR) Regional Offices Regional Offices Director General Europe Director General Punjab Director General N.W.F.P Director Balochistan New Structure of TDAP 12

  12. Product Divisions to identify new products and develop projects enhancing export potential through skill development. Following Product Development Projects in hand: - Institute of Marble Technology (Karachi + Peshawar) - Mango Processing Institute (Nawabshah + Multan) - Agro food technology Institute (Lahore) - Dates Processing Institute (Khairpur) - Establishment of Carpet Institute (Quetta) - Export Development and Marketing Institute (Including Design & Packaging Institutes) - Fashion Design Institute (Karachi) Contd… New Export Strategy (NES) 13

  13. Cont… New Export Strategy (NES) - Expo Center (Faisalabad and Multan) - Institute of Leather Technology (Lahore) - Completion of Carpet Institute (Lahore) - Expansion and up gradation of Gems & Gemological Institute of Pakistan (Peshawar) - SME Cluster Development Programme (Sialkot) - Pakistan Packaging Institute (Karachi) 14

  14. Pakistan’s Export Strategy Based on an evaluation of the world demand of goods and services, the Strategy aims to prioritize those where Pakistan has or can achieve a competitive edge, sourced from within or outside Pakistan and facilitate the achievement of the desired levels of profitable exports via a 'demand led' strategy, as opposed to the previous 'supply led' efforts. A 7-point strategy was developed.

  15. Export Strategy The 7-point strategy is as follows: • Enhance World Market • Value addition • Export Diversification • Geographic Expansion • Women Entrepreneurship • Traditional partner Countries • Leverage International Trade Blocks / Agreements

  16. 1. Enhance World Market: • Enhance world market shares of the Core Product Categories via 1.1 Increased penetration of our best performing Core Product Categories in the top 10 respective countries. 1.2 Selectively increase the penetration of the Core Product Categories in the next top 10 countries.

  17. Core Product (Textile):

  18. Other Core Product:

  19. 2. Value addition: • Pursue enhancement of manufacturing and marketing capabilities and efficiencies with a view to achieve value addition and increased competitive strength for our Core Product Categories.

  20. 3. Export Diversification: • Fisheries • Fruit & Vegetables • Marble & Granite. • Engineering goods. • Poultry • I.T- Software • Gems & Jewelry • Chemicals • Cement

  21. 4: Geographic Expansion: Pursue in the less explored Geography, exports of our Core Products Categories and Services and any other, but significant opportunities. The geographic areas identified are • Africa • Eastern Europe • Oceania (Australia/New Zealand) • South America • Central Asian Republics

  22. 5: Women Entrepreneurship • To energize the Women Entrepreneurship in support of developing and realizing Pakistan's export capabilities and potential, and enhance overall economic value addition.

  23. 6: Traditional partner Countries Bilateral Trade Enhancement would be achieved with countries where Pakistan traditionally/potentially enjoys close relationships. 7: Leverage International Trade Blocks • Enhance market access based on proactive and innovative management of current or emerging world economic / trading blocks. These would initially be pursued with: • EU • D-8 • ECO • OIC • SAARC

  24. International Marketing Division • Planning and management of trade exhibitions and delegations abroad • Selection of participants through a competitive and transparent process • Preparation of briefs on various countries & regional geographies

  25. International Marketing Division • Analysis of existing and potential markets for developing export promotional activities • Planning and management of trade exhibitions abroad • Selection of participants through a competitive and transparent process • Preparation of briefs on various countries & regional geographies in line with the export strategy • Analysis of economic activity reports • Proposals formulation and implementation of decision. Preparing reports for JMCs and JBCs)

  26. International Marketing Division • Development and implementation of MOUs • Facilitation/hosting of incoming delegations • Coordination with Missions regarding trade disputes, promotional events, displays, EMDF expenditures, etc. • Monitoring/maintaining EMDF balances with Missions. • Effecting Foreign remittances from EMDF for expenditures, etc. • Support for designing services (advertisements, leaflets, stall construction / lay outs) • Visa facilitation for exhibitors, delegates and TDAP officers. • Budgeting of events and preparation of foreign exchange requirements.

  27. Objectives of Participation in Exhibitions • To maximize Pakistani exports and their share in global market. • To give opportunity new and medium to small size exporters to explore international markets. • To increase geographical spread. • To increase exports of our developmental categories. • To support exposure of Pakistani exports in the regional trade blocks. • To encourage women entrepreneurship. • To project a correct modern and enterprising image of Pakistan as an exporting country.

  28. Top 20 Export Markets of Pakistan

  29. Top Export Industries of Pakistan

  30. Top Export Industries of Pakistan

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