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Commercializing Creativity October 30, 2013

Commercializing Creativity October 30, 2013. Technology Commercialization Process Overview. Technology Commercialization Process Overview. TCO Triage. License Path IP Protection Technology Marketing. License Deal Royalty. Ideation Concept Development Product Visualization. Invention

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Commercializing Creativity October 30, 2013

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  1. Commercializing CreativityOctober 30, 2013

  2. Technology Commercialization Process Overview

  3. Technology Commercialization Process Overview TCO Triage License Path IP Protection Technology Marketing License Deal Royalty Ideation Concept Development Product Visualization Invention Disclosure Software App/Website Prototyping Branding and Packaging Startup Deal Equity New Venture Path Business Validation Capital Strategy Deal Development Path Triage Strategy

  4. Ideation Lab Process

  5. Concept Visualization

  6. Concept Refinement

  7. 2-D Layouts and Prototyping

  8. 3-D Development and Printing R L

  9. Soil Quality Field Test Kit Case Study College: Food Agriculture and Environmental Sciences Description: This is a simple test kit that allows the home owner, small farmer or commercial grower to sample and test their soil quality in the field with real time results and recommended remedies.

  10. Business Model Canvas

  11. Co-Design, Customer Validation Competitive Landscape Product specs Product Feature matrix Customer insight - needs Retailer Interviews External inputs Key Consumer Personas Consumer insights-needs Dynamic Scenarios Consumer Interviews Consumer experience/needs Product Requirements Review reports for insights Consumer Reports (existing) Product Strategy/Specifications Phase Deliverables: • Research Report - PowerPoint • Specification document • Product feature matrix

  12. The Pitch Deck Problem Solution Market Strategy Business Case Ask

  13. The Value of “Shark Tank”

  14. Technology Commercialization Office (TCO) Paul Reeder, Director Ideation Lab Reeder.6@osu.edu

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