1 / 15

Change to CASS/MASS ZIP + 4 ® Process

Change to CASS/MASS ZIP + 4 ® Process. Mailers Technical Advisory Committee May 2006. Jan Caldwell Manager, Address Management. George Hurst Manager, Direct Mail. The Goal PMG has called for a 50% reduction in UAA mail by 2010 Effective August 1, 2007

tauret
Download Presentation

Change to CASS/MASS ZIP + 4 ® Process

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Change to CASS/MASS ZIP + 4® Process Mailers Technical Advisory Committee May 2006 Jan Caldwell Manager, Address Management George Hurst Manager, Direct Mail

  2. The Goal • PMG has called for a 50% reduction in UAA mail by 2010 Effective August 1, 2007 • All CASS/MASS certified ZIP+4 software will incorporate DPV Primary Number Confirmation as a Standard Process

  3. Current CASS/MASS ZIP+4 Process • Assigns +4 Codes using range-based matching • Does not discern if address is valid delivery point

  4. ZIP+4 Process Example • Mailer Address: 123 Mail Street Anytown, NY 12345 • Matches to USPS record: 121-129 Main Street, Anytown NY 12345-3356

  5. DPV Process Example • Mailer Address after ZIP+4 match: 123 Mail Street Anytown, NY 12345-3356 • After the ZIP+4 match DPV will check if the Primary Number 123 exists within the range (121-129) • Yes - +4 code is retained and address returned • No - +4 code is removed and address returned

  6. DPV Return Codes

  7. ZIP+4 Vendor Requirements Today: DPV is an optional processing feature Tomorrow: DPV Primary Number confirmation will be required

  8. Mailer Requirements • No change • Automation Rate Qualification requires the use of CASS-certified ZIP+4 software

  9. DPV Performance • Some DPV users report increases up to 20% in processing throughput (Mainframe) • DPV Flat File developed for Mainframe users • Expect vendors to improve performance

  10. USPS Database Accuracy • FY2005 Street Reviews found that the AMS database is 99.91% accurate regarding Primary Numbers • 21 Days – Average time for adding new addresses

  11. The Five Percent Rumor • It is untrue that, on average, this change will cause ZIP+4 coding rates to drop 5% • Speculation on this is due to: • DPV footnotes not correctly categorized • Change applied to both Primary and Secondary Numbers

  12. The Real Story • 98.1% - Primary Number Confirmation with NCOALink DPV processing (337 billion addresses) • 99.2% - Primary Number Confirmation in recent studies with two major mailers

  13. DPV Benefits • Increases mail volume that can be Delivery Point Sequenced • Improves Delivery Operations and Reduces Cost • Contributes to UAA mail reduction • Makes mail a more Efficient Communication Channel

  14. Between Now and August 1, 2007 • Fix bad Primary Numbers with DPV-AECII • USPS Developing Communications Plan • National PCC Day, Memo To Mailer, Etc.

  15. Thank You!

More Related