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Wilson Library Part of a Complete Carolina Experience

Wilson Library Part of a Complete Carolina Experience. ?. Where’s Wilson?. Situation. Despite its prominent position and historical value on campus, Wilson Library suffers from low visitation by undergraduate students at UNC-Chapel Hill

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Wilson Library Part of a Complete Carolina Experience

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  1. Wilson Library Part of a Complete Carolina Experience

  2. ? Where’s Wilson?

  3. Situation • Despite its prominent position and historical value on campus, Wilson Library suffers from low visitation by undergraduate students at UNC-Chapel Hill • Wilson Library’s wealth of resources and diverse array of historicalarchivesgo relatively unnoticed by the majority of students, who opt for other locations to conduct research or study

  4. Student Perceptions Forty-seven percent of undergraduates surveyed indicated that they visit campus libraries on a daily basis. This is nearly the same percentage who visit Wilson Library on a yearly basis.

  5. Where We Want To Go • Students are more aware of Wilson’s resources and ample study space • Students increase their usage of Wilson Library, particularly undergraduates • Wilson is recognized as a campus landmark that is a vital part of a complete Carolina experience

  6. Objectives • Increase undergraduate usage of Wilson Library by 10 percent in 6 months • Increase awareness of Wilson Library’s resources and develop relationships with five applicable undergraduate courses for the 2009-2010 academic year Develop and maintain partnerships with five pertinent student organizations during the 2009-2010 academic year • Raise awareness of Wilson Library by 20 percent amongst undergraduates through increased collaboration with community organizations and student government by 2010

  7. Core Strategy Part of a Complete Carolina Experience Sustainability Feasibility Advocacy

  8. Message Carriers Student Groups & Professional Orgs Undergraduate “Influentials” UNC Faculty Media WILSON UNC Admin. Wilson Staff Relevant Majors

  9. Core Programs Our Approach to Increasing Usage amongst Undergraduate Students

  10. Program Overview Raise Awareness of Wilson Library & its Resources Increase Usage of Wilson Library by undergraduates • Class and student group outreach • Back to the Future Campaign • Signage • Social media • Internships & Ambassador Program

  11. Sustainability Feasibility Part of a Complete Carolina Experience Advocacy

  12. Leading the Way • Signage • Create uniform signage throughout Wilson • Direct students to areas most relevant to their needs such as study areas in addition to signs indicating where collections are located • Updated Brochures • Other Tech/Aesthetic Suggestions Wilson Library UNC-Chapel Hill • North Carolina Collection • Research Library • Gallery • Study Area • Lap top accessible • CCI Printing • Librarian assistance Wilson Library UNC-Chapel Hill • Looking to do some Research? • Head to the Rare Books Collection: up the stairs and to the leftOR • Go to www.lib.unc.edu/wilson & fill out a research materials request form . We’ll have it ready for you!

  13. The Student Connection Internship Program Open to undergraduates throughout year; advertised through majors and career listservs Wilson Ambassadors “Check Out the Buzz” Coffee study break event during exam time “DiJuNo”Coffee Sleeve Campaign Beginning of each semester and exam time DiJuNo?

  14. Wilson Library 2.0 • Expanding Wilson’s Online Communication tools is key to connecting with students • Facebook: Become a fan, group page • Twitter: WilsonLibrary_UNC is available! • AIM • Universal Research Request Form • Will help to counteract some of the perceived hassle that comes with conducting primary research at Wilson Wilsonlib: how can I help you? Carolinagurl: I need to do some research on NC politics 

  15. Sustainability Feasibility Part of A Complete Carolina Experience Advocacy

  16. Campus Outreach After making Wilson more accessible through additional signage and increased student participation, the library has the opportunity to enhance its usage by reaching out to a number of important campus mediums. UNC Faculty and Academic-Based Organizations Student Groups and Professional Organizations Campus Media and Publications

  17. Academic Advantage • Reach out to UNC Faculty to engage undergraduates academically • Informational mass email, including Wilson contact • Promotional Mailer: bookmark • Primary Research tutorials • Promote Wilson’s programs & resources in department and School newsletters (e.g. School of Public Health, UNC Global) • Capitalize upon service learning opportunities through APPLES • and Campus Y

  18. Group Mentality • Informational mass email • Highlight meeting space availability • Wilson staff guest speaker • History Nights (BSM during “African Americans in the South” Exhibit) • Campus Flier Outreach • Internship programs • Advertise Exhibits • Draw upon student professional experience to launch campaign ideas • Professional Organizations • Collaborations (e.g. PRSSA and AAF collaborate to promote “History of Journalism” Exhibit) Need a meetingspace? Want to intern on campus? Need help with fun meeting ideas? Try WILSON LIBRARY! wilsonlibrary@unc.edu or better yet, stop by

  19. The Campus Voice As the primary campus media source at UNC, The Daily Tar Heel is an effective and interactive medium through which to connect with the undergraduate community • Guest Editorial to promote Wilson Exhibits & Activities • E.g. The Literary Festival • “This Day in History” • Interns to write features & pitch ideas to DTH staff • iTarheel.com text ad

  20. Sustainability Feasibility Part of a Complete Carolina Experience Advocacy

  21. “It was in the Library that I began to realize the difference between the University and high school, and between the cozy but restricted world of my hometown and the vast world of the mind as embodied in a great research university. Wilson Library became for me the physical symbol of the University's commitment to excellence in education and scholarship” - Joe A. Hewitt, University Librarian Emeritus (Oct, 2004)

  22. Back to the Future Campaign Apply to become the Class of 2010 Senior Project, focusing on appreciating UNC’s campus landmarks, school spirit and being a part of Carolina’s rich history • “Top 10 things to do at Carolina Before You Graduate” • T-shirt Campaign • Class Gift & Plaque: Redesign the lobby (benches, flat screen) • Event ideas: • Senior Class Reception • “Carolina Experience” Compilation Book Live the Carolina Experience I UNC

  23. Serving the Community The service component to the Back to the Future Campaign will focus upon literacy • Volunteer Opportunities • Partner with the Orange County Literacy Council (www.orangeliteracy.org) • Adult literacy tutoring • Book Drive • Literacy Awareness Day • Publicity: senior class listserv, Facebook, pit promotions, GAA support

  24. The Road Ahead Moving Forward With Our Recommendations

  25. Integrated Program Timeline Send email to student orgs: Jan 11 Expand online tools: May-Aug Senior Class Campaign Application Due: Aug. 25 Submission call for Compilation Book: Jan. 13 Fall 2009 Send mailer & email to UNC Faculty: Aug. 17 New signage/Tech additions: Jan 11 Launch Book Drive: Jan. 18 Email to student orgs: Aug. 31 Guest Editorial in the DTH: Jan. 20 Submissions call for Compilation Book: Aug. 31 “Top 10 Things”: Feb. 22 Senior Class T-shirt Launch: Oct. 5 Compilation Book Launch: March 15 Guest editorial in the DTH: Oct. 12 Senior Class Reception: April 16 Check Out the Buzz Event: Dec. 13 Approach DTH to sponsor ‘This Day in History ‘ in Aug. & provide first month of facts; continue this throughout fall & spring semesters Launch Internship Program & take apps starting in Sept.; Hire Interns by mid Sept. and have them start by week of Sept. 21 Preliminary launch of ‘Back to the Future’ Senior Class Campaign: Sept. 7; continue implementing the full campaign throughout the year Fall Semester 2009 (Aug. – Dec.) Spring Semester 2010 (Jan. – May)

  26. Measuring Results We aim to deliver superior value, with strategies that make a difference and can be expanded to meet Wilson’s overarching needs Our results can be quantified in the following ways: • Increased number of students using Wilson’s resources and study space • Web traffic to http://www.lib.unc.edu/wilson/ • Attendance at Wilson events and exhibits • Media impressions – print, broadcast and digital • Number of internship applications • Number of submitted Research Request forms • Number of class visits and student group meetings

  27. A Comprehensive Strategy Sustainability Feasibility Advocacy Part of a Complete Carolina Experience

  28. Found it. Love it. A Complete Carolina Experience

  29. Thank You

  30. Top Ten Things To Do at UNC Before You Graduate! Check them off as you do them • #7 Spend an afternoon lounging on the quad (and visit Davie Polar) • #1 Visit the majestic Rare Books Collection at Wilson Library • #2 Spend a night at Morehead Planetarium viewing the “Carolina Skies” #8 Drink from the old well • #9 Revisit Carolina’s sports landmarks: The Dean Dome, The Bosh and Kenan Stadium • Climb the Bell Tower • #3 Visit the Bell Tower and climb it if you can • #6 Trip on a brick in the Pit…for old time’s sake • #10 Take time to appreciate Carolina’s rich history and beautiful campus while you still can! #4 Spend a day (and night) hitting up the Franklin Hot Spots • #5 See a show in Memorial Hall

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