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Early Initiation and Exclusive Breastfeeding: Decade of Change

Early Initiation and Exclusive Breastfeeding: Decade of Change. Outline. Breastfeeding Trends Competitor Trends Actions Lessons. Breastfeeding Trends - National. Click to add subtitle. Click to add text. Avoid special effects and backgrounds that are distracting.

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Early Initiation and Exclusive Breastfeeding: Decade of Change

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  1. Early Initiation and Exclusive Breastfeeding: Decade of Change

  2. Outline • Breastfeeding Trends • Competitor Trends • Actions • Lessons

  3. Breastfeeding Trends - National • Click to add subtitle • Click to add text. Avoid special effects and backgrounds that are distracting. • Avoid wordiness: use key words and phrases only • Capitalize only when necessary. It is difficult to read

  4. Breastfeeding Trends - Equity Early Initiation by wealth, residence, and sex, CDHS “Breastfeeding is a natural “safety net” against the worst effects of poverty… breastfeeding takes the infant out of poverty for those first few months in order to give the child a fairer start in life” –James P. Grant, former Executive Director, UNICEF

  5. Breastfeeding Competitors • ChheuEm • Water • Changing Social Norms Postpartum Heating Practice, Health Messenger

  6. Breastfeeing Competitors - Protection • Infant formula use did not change despite: Double digit economic growth More attention from companies

  7. Actions – Legislation and Communication Communication Legislation Mass Media Health Facilities Community

  8. Lessons Learned - Communication • Multiple exposures • Intense & sustained • Consistent, specific messaging • Marketing Approach Works

  9. Lessons Learned • Questionnaire changes • Hidden formula: What % of children consume formula? • Which communication channel is best? • Monitoring and Evaluation

  10. Lessons Learned – Nutritional Improvement • Necessary But Not Sufficient Complementary Feeding Communication Campaign

  11. DrPrakSophonneary Deputy Director of National Maternal and Child Health Center, MoH Cambodia sophon_prak@ezecom.com.kh Joel Conkle Nutrition Specialist, UNICEF Cambodia jconkle@unicef.org https://sites.google.com/site/camnutlibrary/ World Breastfeeding Conference December 7 2012

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