India Bottled Water Market Size, Share, Trend, Analysis and Forecast 2026

1. FY2016 – FY2026 INDIA BOTTLED WATER MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Bottled Water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to large carboys for water coolers. Market Segmentation STOCK KEEPING UNIT REGION Year Range North East West South • Less than 500ml 1-2L More than 5L • • • • Review Period • • FY2016 – FY2019 PACKAGING Base Year Glasses Bottles Barrels • FY2020 • Estimated Year • FY2021 Forecast Period FY2022 – FY2026 2

3. Ta b l e o f C o n te n t s Table of Contents S. No. Contents Page No. 1. Product Overview (Definition of product and major terminologies used in the report) 2. Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) 3. Executive Summary (This chapter covers summary of the complete study.) 4. Impact of COVID-19 India Bottled Water Market 5. Voice of Customer 6. India Bottled Water Market Outlook, FY2016-FY2026F(This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 6.1. India Bottled water Production 6.2. Market Size & Forecast 6.2.1. By Value (USD) 6.3. Market Share & Forecast 6.3.1. By Stock Keeping Unit (Less than 500ml, 1-2L & More than 5L) 6.3.2. By Packaging (Glasses, Bottles & Barrels) 6.3.3. By Region 6.3.4. By Company (FY2020) 6.4. Product Market Map (By Stock Keeping Units and Region) 3

4. Ta b l e o f C o n te n t s Table of Contents S. No. Contents Page No. 7. North India Bottled Water Market Outlook, FY2016-FY2026F 7.1. Market Size & Forecast 7.1.1. By Value Market Share & Forecast 7.2. 7.2.1. By Stock Keeping Unit 7.2.2. By Packaging 8. West India Bottled Water Market Outlook, FY2016-FY2026F Market Size & Forecast 8.1. 8.1.1. By Value Market Share & Forecast 8.2. 8.2.1. By Stock Keeping Unit 8.2.2. By Packaging 9. South India Bottled Water Market Outlook, FY2016-FY2026F Market Size & Forecast 9.1. 9.1.1. By Value Market Share & Forecast 9.2. 9.2.1. By Stock Keeping Unit 9.2.2. By Packaging 4

5. Ta b l e o f C o n te n t s Table of Contents S. No. Contents Page No. 10. East India Bottled Water Market Outlook, FY2016-FY2026F 10.1. Market Size & Forecast 10.1.1. By Value Market Share & Forecast 10.2. 10.2.1. By Stock Keeping Unit 10.2.2. By Packaging 11. Market Dynamics 11.1. Drivers 11.2. Challenges 12. Market Trends & Developments 13. Policy & Regulatory Framework 14. India Economic Profile 15. Competitive Landscape 15.1. Competition Outlook 15.2. Company Profiles (Top 10 Leading Companies) 15.2.1. Company Details 15.2.2. Products & Services 15.2.3. Financials (As Reported) 15.2.4. Key Market Focus & Geographical Presence 15.2.5. Expansion Strategies 15.2.6. Key Management Personnel 5

6. Ta b l e o f C o n te n t s Table of Contents S. No. Contents Page No. 15.3. Bisleri International Private Limited 15.4. The Coca- Cola Company (Kinley) 15.5. PepsiCo India (Aquafina) 15.6. Parle Argo Private Limited (Bailey) 15.7. Tata consumer Products Limited (Himalayan & Tata Water Plus) 15.8. Narang Group RN (Qua) 15.9. Picasona Agriculture Products Pvt. Ltd. (McDowell’s) 15.10. IRCTC Limited (Rail Neer) 15.11. RMD Food & Beverages Pvt. Ltd. (Manik Chand Oxyrich) 15.12. United Breweries Limited (Kingfisher) Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share) 16. About Us & Disclaimer 17. 6

7. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

8. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the India bottled water Market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India bottled water Market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India bottled water Market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising health awareness, unavailability of safe drinking water, and increasing awareness of the importance of safe drinking water for maintaining good health are further fueling the bottled water market in India. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India bottled water Market. Methodology Followed for Calculation of Market Size: Market Size by Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as bottled water companies, suppliers, channel partners, industry experts, and other industry participants. The team interviewed more than 40 – 50 bottled water companies, suppliers, 15 – 20 industry experts and other value chain stakeholders in the • India bottled water Market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. 9

10. Research Methodology Respondents were asked about the current and future market growth rates, market shares by stock keeping unit, by packaging, by region • and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by stock keeping unit, by packaging, by region and by company were calculated based on the responses received through • primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of bottled water market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India bottled • water Market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 10

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Bisleri International Private Limited World Bank ▪ ▪ The Coca- Cola Company (Kinley) TechSci Research Proprietary Database & Knowledge ▪ ▪ PepsiCo India (Aquafina) Repository ▪ Parle Argo Private Limited (Bailey) Company Annual Reports ▪ ▪ Tata consumer Products Limited (Himalayan & Tata Industry Magazines ▪ ▪ Water Plus) Industry Reports ▪ Narang Group RN (Qua) News Dailies ▪ ▪ Picasona Agriculture Products Pvt. Ltd. (McDowell’s) Credible Paid Databases ▪ ▪ IRCTC Limited (Rail Neer) ▪ RMD Food & Beverages Pvt. Ltd. (Manik Chand ▪ Oxyrich) United Breweries Limited (Kingfisher) ▪ 11

12. Industry Brief According to TechSci Research report, “India Bottled Water Market By Stock Keeping Unit (Less than 500ml, 1-2L, more than 2L), By Packaging (Glasses, Bottles, Barrels) By Company and By Region, Competition Forecast & Opportunities, FY2016-FY2026”, India bottled water market is forecast to grow at a CAGR of over 13% by FY2026. India bottled water market is witnessing consistent growth, owing to increasing population and urbanization. Moreover, factors such as rising health awareness, unavailability of safe drinking water, and increasing awareness of the importance of safe drinking water for maintaining good health are fueling the bottled water market in India. The rising number of tourists in the country is propelling the bottled water industry in India, as tourists prefer bottled water to normal tap water due to health concerns. During FY2019-FY2026, the number of international tourist arrivals is projected to increase at a rate of over 6%. This, in turn, is expected to boost the sale of bottled water. In addition, increased awareness among the increasing population of the importance of safe drinking water to preserve good health, along with a sharp rise in per capita income, is generating demand in India for bottled water. The COVID-19 pandemic has led to the increased demand for bottled water from the stockpiling mentality of buyers, in anticipation of lockdowns and shortages. However, post lockdown, the sales were reduced when the shops were allowed to reopen. The market for bottled water is motivated by the fear of getting diseases and the portability and convenience offered by bottled water. Environmental contamination from plastic trash poses a threat to the development of the market. However, the introduction of environmental-friendly packaging can provide growth opportunity for the India bottled industry. Consumption of bottled water is high in areas with problematic water supply and/or areas where bottled water from brands offer special properties (e.g., a high mineral content). The recent growth has been fueled by a pervasive trend towards health and wellness in many areas. The demand for more than 2L stock keeping units is projected to rise, owing to some people demanding bigger size of bottled water for the home and commercial use instead of installing and using water purifiers. Even though people spend a good part of their time outside their homes, they do not carry a water bottle because they are easily accessible everywhere, due to the vast distribution of water bottles through pan shops and independent grocery retailers. One of the challenges that the India bottled water industry is facing is fake or illegal water bottling companies that are supplying and targeting customers in rural areas through pan shops. In India, some companies sell water bottles using fake brand names or a loose copy of the popular brand. People can file a complaint to the regulatory authority against unauthorized water drinking plants. Bottled water manufacturers are practicing new technologies for water filtration to fortify their image and to make the best purified filtered bottled water in the country. To improve their brand reputation and to differentiate themselves in India bottled water market, bottled water manufacturers are capitalizing on creative packaging strategies for bottled water. These creative packaging choices include clear sophisticated bottles, recyclable and resalable packaging material and coatings added on a can to boost the consumer experience with unique visual effects and increasing shelf appeal. The India bottled water market is segmented based on, stock keeping units, packaging, company, and region. In terms of stock keeping units, the market can be segregated into less than 500ml, 1-2L, more than 2L. Out of these, 1-2L segment is a major dominator in FY2019, as it is the most demandable category in India. In terms of regional analysis, North India is the major contributor in the India bottled water market and is anticipated to maintain its dominance over the next five years as well. “The COVID-19 pandemic made inhabitants more attentive and cautious as compared to the earlier scenario, combined with government initiatives on spreading well-being, which is leading to higher sales of bottled water in the country; thereby, driving the India bottled water market through FY2026.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. 12

13. Sample Data - Snapshot India Bottled Water Market Size, By Value (USD Million), FY2016–FY2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR BY VALUE: XX% CAGR BY VALUE: XX% FY2016 FY2020 FY2021E FY2026F By Value (USD Million) India Bottled Water Market Share, By Packaging, By Value, FY2016–FY2026F India Bottled Water Market Share, By Stock Keeping Unit, By Value, FY2016–FY2026F Glasses Bottles Barrels Less than 500ml 1-2L More than 5L 30% 40% 30% 33% 33% 34% FY2026F FY2026F 30% 40% 30% 33% 33% 34% FY2025F FY2025F 30% 40% 30% 33% 33% 34% FY2024F FY2024F 30% 40% 30% 33% 33% 34% FY2023F FY2023F 30% 40% 30% 33% 33% 34% FY2022F FY2022F 30% 40% 30% 33% 33% 34% FY2021E FY2021E 30% 40% 30% 33% 33% 34% FY2020 FY2020 30% 40% 30% 33% 33% 34% FY2019 FY2019 30% 40% 30% 33% 33% 34% FY2018 FY2018 30% 40% 30% 33% 33% 34% FY2017 FY2017 30% 40% 30% 33% 33% 34% FY2016 FY2016 North India Bottled Water Market Share, By Packaging, By Value, FY2016–FY2026F North India Bottled Water Market Share, By Stock Keeping Unit, By Value, FY2016–FY2026F Less than 500ml 1-2L Glasses Bottles Barrels More than 5L 30% 40% 30% 33% 33% 34% FY2026F FY2026F 30% 40% 30% 33% 33% 34% FY2025F FY2025F 30% 40% 30% 33% 33% 34% FY2024F FY2024F 30% 40% 30% 33% 33% 34% FY2023F FY2023F 30% 40% 30% 33% 33% 34% FY2022F FY2022F 30% 40% 30% 33% 33% 34% FY2021E FY2021E 30% 40% 30% 33% 33% 34% FY2020 FY2020 30% 40% 30% 33% 33% 34% FY2019 FY2019 30% 40% 30% 33% 33% 34% FY2018 FY2018 30% 40% 30% 33% 33% 34% FY2017 FY2017 30% 40% 30% 33% 33% 34% FY2016 FY2016 13

14. Report Ordering Report Name: INDIA BOTTLED WATER MARKET FORECAST & OPPORTUNITIES FY2016 – FY2026 License Type Single User License Price $3500 Multi-User License Custom Research License $4500 $7500 To View Sample OR Purchase Report 14

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