1 / 11

Marketing Channels

Marketing Channels . Where Mission Meets Market Teacher – Shahed Rahman. What is Channel Marketing ?? . Arrangements to make possible delivery of goods to industrial users or customers and to final consumers Bridging Producers and Users

teigra
Download Presentation

Marketing Channels

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Channels Where Mission Meets Market Teacher – ShahedRahman

  2. What is Channel Marketing ?? • Arrangements to make possible delivery of goods to industrial users or customers and to final consumers • Bridging Producers and Users • Marketing Channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for consumption or use

  3. Examles • Beneton Group, Italy • Ships 80 million items each year • 7000 stores • 100 countries • Order cycle time 7 days • Shipped from warehouse • Bar code Technology • Kodak – 1) Direct sales representatives 2)Brokers and Distributors 3) Components Marketing Organization- Reseller

  4. Marketing channel performs the work of moving goods from producers to consumers. • Provides value • Performs a function • Expects an economic return

  5. Expert channel marketing will encompass • strategic solutions, • programmed and project management, • customer communications • database marketing • customer value modeling • partnership marketing • digital marketing • CRM systems • customer service operations • marketing technologies • mailing production and distribution.

  6. Need to look at • The most crucial aspect of channel marketing is in identifying new channels through which to sell and support your services and products. • Partners must have the right positioning and market exposure in order to drive up sales in a real and meaningful way and thereby to increase profits. • Third party training and support to manage resources to ensure that a channel marketing drive is a smooth running and efficient operation often accompany this.

  7. Strategy • Supplying goods and services at the • Right place • Right time • Right Quantity • Right Quality • And with a Right price Marketing channels can stimulate the demand through promotional activities

  8. Roles of marketing channel in marketing strategies • Links producers to buyers. • Performs sales, advertising and promotion. • Influences the firm's pricing strategy. • Affecting product strategy through branding, policies, willingness to stock and customizes profits, install, maintain, offer credit, etc

  9. Emergence of Marketing Channel Structures • Intermediaries arise in the process of exchange because they can improve the efficiency of the process • Channel intermediaries arise to adjust the discrepancy of assortment thorough the performance of the sorting process • Marketing agencies hang together in the channel arrangements to provide for the routinization of transactions • Channel Facilitate the searching process

  10. Need to confirm with the intermediaries • Channel Distribution evolve to serve customer needs • Shipping Time • Ordering • Technical Support • Repair Service • Variety • Branded Product • Return Policy

More Related