Aristotle’s Three Ways to Persuade

1. Aristotle’s Three Ways to Persuade Logos Ethos Pathos

2. What is persuasion? The goal of persuasion is to change others’ point of view or to get them to believe your point of view

3. What is logos, ethos, and pathos? Logos = Logic (“Makes Sense”) Ethos = Ethics, (“Right and Wrong”) Pathos = Emotions (Passion)

4. Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. • Through language, you will be able to convince others of your point of view! • Through language, you will be able to motivate others to take action!

5. Logos Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

6. Ethos Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. Using ethos also means presenting actions as either right or wrong, good or bad.

7. Pathos Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

8. Symbols for Logos, Ethos and Pathos Logos = Head Ethos = Hand Pathos = Heart

9. Logos

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11. Ethos

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15. Pathos

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18. Example 1 It is wrong to not allow immigrants citizenship in our country. Everyone has a right to be granted citizenship if s/he is a hard worker and contributes to society. It is our moral duty to grant amnesty to anyone who shows they are hard working and here to make a better life.

19. Logos, ethos or pathos • Turn to a partner and choose which technique best describes the persuasion used in example one. Write it down.

20. Example 2 Imagine you live in a country where you are not allowed to express yourself, a country where citizens are exploited and not given freedom. How would that make you feel? Now imagine you risked your life to come to this country, a “free country,” to seek a better life for your family, but you are told you are a criminal and shipped back home.

21. Logos, ethos or pathos • Turn to a partner and choose which technique best describes the persuasion used in example two. Write it down.

22. Example three A study done by the ACLU shows that the vast majority of so-called “illegal” immigrants work hard and contribute much money to our economy (Harrison, p.12). The same study shows that, if we actually deported all of these immigrants, our economy would suffer dire consequences. A better solution would be granting them amnesty and allowing them citizenship so that they can pay taxes and continue to contribute to our society. Therefore, attacking these people who came here for a better life would end up hurting us more than helping us.

23. Logos, ethos or pathos • Turn to a partner and choose which technique best describes the persuasion used in example three. Write it down.

24. Review I your own words, describe logos.

25. Review Ethos = Ethics In your own words, describe ethos.

26. Review Pathos = argument based on feelings In your own words, describe pathos

27. Pathos, Ethos, Logos