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SmartSource Model: To Replicate or Not?

SmartSource.com Model: To Replicate or Not?. By: Daniel Hagen. Website with list of coupons. Can be filtered by: Zip Code Category Brand Coupons can be printed out or “Direct2Card” 1.8 Millions visitors monthly Companies pay S martSource.com to list deals for their product.

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SmartSource Model: To Replicate or Not?

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  1. SmartSource.comModel: To Replicate or Not? By: Daniel Hagen

  2. Website with list of coupons. Can be filtered by: • Zip Code • Category • Brand • Coupons can be printed out or “Direct2Card” • 1.8 Millions visitors monthly • Companies pay SmartSource.comto list deals for their product SmartSource.com Model

  3. Attracts clients w/ CRM: • Retains old clients • Manages correspondence with potential clients • Receives coupons: • Partners: CouponMom.com, Cellfire, MyPoints, Tops and ToysRUs.com • Coordinated with clients through collaboration tool e.g. SharePoint • Attracts consumers: • In-store print deals • Coupons on partners’ websites • Manages Coupon Downloads: • Google Analytics How it Operates

  4. SmartSource.comReview

  5. Niche Coupon Website • Target towards your favorite hobby (painting, fishing, etc.) • Steal customers from the major players: • Groupon • SmartSource.com • Amazon.com • Offer coupons only on products you would use • Build relationships with the vendors • Create a blog/information portion of the website to become poised as an expert • Send out monthly email with valuable content for the potential customer and 3 highlighted deals. Our Recommendation

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