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Explaining the Unexplainable: INFOGRAPHICS. Thale Dillon Director, Montana KIDS COUNT Bureau of Business & Economic Research University of Montana--Missoula. “Infographics are essentially any combination of information and image used to tell a story by visually representing data”.

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Explaining the unexplainable infographics

Explaining the Unexplainable:INFOGRAPHICS

Thale Dillon

Director, Montana KIDS COUNT

Bureau of Business & Economic Research

University of Montana--Missoula


What is an infographic

“Infographics are essentially

any combination of information

and image used to tell a story

by visually representing data”.

(IdealWare)

What is anINFOGRAPHIC?


Why use infographics

The purpose of infographics is to transform data into eye-catching, creative and accessible visuals that make viewers interested enough to care about your data.

Why use INFOGRAPHICS?


When does it make sense to use infographics
When doesit make senseto use INFOGRAPHICS?


Not easily

shared

SHAREABILITY

Easily

shared


Takes time

to digest

DIGESTIBILITY

Quick and easy to scan


INTEREST

Speaks to heads

Speaks

to hearts


APPEAL

“Thunk” factor

“Wow” factor


DEPTH OF

CONTENT

Superficial

In-depth


Ways to use infographics

As a COMPLEMENT to reports.

Ways to use INFOGRAPHICS

As a PREVIEW for a longer report.

To tell a STORY.

Have corresponding expectations.


Key features of a good infographic

DATA CLARITY

KEYFEATURESOF A GOODINFOGRAPHIC:


From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”,

Idealware (2013)


Key features of a good infographic1

VISUAL CLARITY

KEYFEATURESOF A GOODINFOGRAPHIC:


From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”,

Idealware (2013)


Key features of a good infographic2

PURPOSE

KEYFEATURESOF A GOODINFOGRAPHIC:



Focal

Point


Take-

Away



When not to use infographics
WhenNOT to use infographics



WARNING! looks.”

* Montana KIDS COUNT * Bureau of Business & Economic Research * University of Montana


http:// looks.” visual.ly/evil-effects-bad-infographics


ONLINE TOOLS looks.”

www.manyeyes.com

infogr.am

www.easel.ly

www.visual.ly




infographics), which tends to show more illustrative looks.”

graphics.

For an idea of how you can use infographics for

advocacy goals, take a look at RAD Campaign’s War on

Women series (www.

www.good.is/infographics


Online resources

www.pinterest.com/idealware/infographic-report-examples looks.”

www.pinterest.com/kanter/nonprofit-infographics

www.good.is/infographics

www.edwardtufte.com/

www.idealware.org

www.feltron.com

Online Resources


Print resources

“The looks.” Wall Street Journal Guide to Information Graphics”, Dona M. Wong

“Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware.org

“Blah, Blah, Blah: What to do when words don’t work”, Dan Roam

“The Back of the Napkin”, Dan Roam

PRINT Resources


Thale Dillon, Director looks.”

Montana KIDS COUNT

Bureau of Business & Economic Research

University of Montana—Missoula

[email protected]

www.montanakidscount.org

www.bber.umt.edu


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