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MAST Quick-Fire Round

MAST Quick-Fire Round. Gloucestershire Road Safety Partnership. Are Reversing Lorries a particular Problem?. - All vehicles involved were split by their manoeuvre and severity of the collisions. - LGVs, MGVs and HGV were compared to All Vehicles. GMFRS.

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MAST Quick-Fire Round

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  1. MAST Quick-Fire Round

  2. Gloucestershire Road Safety Partnership Are Reversing Lorries a particular Problem? - All vehicles involved were split by their manoeuvre and severity of the collisions - LGVs, MGVs and HGV were compared to All Vehicles

  3. GMFRS • GM wide reports with breakdown of age and gender to investigate differences across the county. • Specific reports for child casualties in Tameside to help identify priority primary schools for road safety education. • Using Mosaic to identify the types of people involved and locating them with our household Mosaic data. • My involvement – incorporation of RTAs into our current risk model and IRMP (Integrated Risk Management Plan)

  4. The Partnership and MAST • Individual partners use MAST in different ways. It is used • To answer questions as they arise • To develop analysis for specific reports • As the main source of accident data • For national comparisons • As part of an analysis routine each year • As a partnership MAST is used to produce • As part of an analysis routine each year to produce the annual Partnership report

  5. Partnership Priorities Report • Norfolk County Council, Casualty Reduction Team • Aim: to reduce adult cycling casualties whilst promoting the use of cycles • Two pronged campaign, drivers and cyclists • Compare relative risk elsewhere • Focus on area of high risk, male adult cyclists • Long term campaign to build recognition • Using interactive media and face to face training

  6. Someone’s Son • Joint campaign between South and West Yorkshire and Humber • Aims to increase drivers (and P2W) awareness of the risk motorcyclist face on the road • MAST and Mosaic used to profile rider, driver and collisions which was used to develop the campaign plan • Radio adverting was targeted at the times and days of the week when crashes occurred • MAST recently used to profile cycle collisions to extend the reach of the campaign

  7. Motorcyclists in South East Wales Perceptions and Truth 10% happen in Mid Wales (all 125+ cc machines) Location of KSIs 74% happen in SE Wales (cross the full size range)

  8. Devon & Somerset Fire & Rescue Road Safety Themed Risk Profiles Series of Profiles detailing those at risk of becoming a casualty Built on our established format for targeting Community Safety activity Consideration of various factors such as; age, Mosaic, location (tourists) etc How we can influence them (building on the elaboration likelihood model) using Mosaic Used to plan locally targeted activity appropriate for the targeted audience

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