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Introduction to SEO TheMediaFlow Workshop Digital Marketing Summit Southampton

Slides from the workshop "Introduction to Technical SEO" at the Digital Marketing Summit Southampton. Presented by Dimitris Zotos / http://www.themediaflow.com

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Introduction to SEO TheMediaFlow Workshop Digital Marketing Summit Southampton

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  1. INTRODUCTION TO TECHNICAL SEO Digital Marketing Summit - Southampton Dimitris Zotos theMediaFlow

  2. LET’S MEET

  3. DEFINITION OF SEO

  4. FOOTBALL QUIZ

  5. WHICH TEAM GETS THE HIGHEST/LOWEST AVG MONTHLY SEARCHES? ● PORTSMOUTH FC ● SOUTHAMPTON FC ● AFC BOURNEMOUTH

  6. Bournemouth Promoted ? Portsmouth Relegated ?

  7. NEWS QUIZ

  8. BREXIT VS POKEMON

  9. HARD POKEMON

  10. SEO VS PPC

  11. Whaaat ?

  12. SEARCH & BUSINESS OBJECTIVES

  13. WHEN YOU SEARCH

  14. THE INDEXED PART OF THE WEB

  15. THE INDEXED PART OF THE WEB

  16. HOW SEARCH WORKS

  17. CRAWL INDEX RANK

  18. FETCH. THEN, FOLLOW THE LINKS

  19. CRAWL Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

  20. KEYWORDS ARE ELEMENTS

  21. BUT NOT THE WHOLE STORY

  22. Nike Slazenger New Balance

  23. Nike Slazenger New Balance Sports Brand?

  24. Nike Slazenger New Balance Sports Brand? Are shoes included in the product list?

  25. Nike Slazenger New Balance Sports Brand? Are shoes included in the product list? Men’s shoes?

  26. Nike Slazenger New Balance Sports Brand? Tennis shoes? Are shoes included in the product list? Men’s shoes?

  27. THE USER EXPERIENCE = KING

  28. ELEMENTS CONSIDER

  29. ARCHITECTURE

  30. example.com/tools/hammers/a-great-hammer

  31. example.com/tools-hammers-a-great-hammer

  32. WILL RESPOND TO: WHAT TYPE/FORMAT OF CONTENT? HOW MANY PAGES? LINK STRUCTURE

  33. ARCHITECTURE

  34. AND

  35. USABILITY SPEED ERROR HANDLING MOBILE RENDERING PURCHASE FUNNEL

  36. FOLLOW LINKS

  37. ORGANISING INFORMATION BY INDEXING

  38. RANK (SERVE)

  39. RANK Is the content relevant?

  40. RANK Is the content relevant?

  41. RANK

  42. RANK 0.35 seconds 18 Million Results

  43. RANK Is the keyword in the title of the document?

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