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What Is Click-Through Rate (CTR)

Click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page.<br><br>To calculate the click-through rate on a paid ad, divide the total number of clicks on the ad by the total number of impressions (i.e. the total number of people who saw the ad

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What Is Click-Through Rate (CTR)

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  1. www.theaspiringceo.com • WHAT IS CLICK-THROUGH RATE (CTR) • (Click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page.)

  2. www.theaspiringceo.com • How To Calculate It (To calculate the click-through rate on a paid ad, divide the total number of clicks on the ad by the total number of impressions (i.e. the total number of people who saw the ad). • For example, let’s say your ad generated 100 clicks and was seen by 2,000 people during its campaign. • CTR = 100 (CLICKS) ÷ 2,000 (IMPRESSIONS) = 0.05 X 100 (PERCENTAGE) = 5% CTR )

  3. www.theaspiringceo.com • HOW DOES IT COMPARE TO CONVERSION RATE (WHAT IS CONVERSION RATE? • Conversion rate is a metric, shown as a percentage that displays how many website visitors and app visitors complete an action out of the total number of visitors)

  4. www.theaspiringceo.com • How do you calculate conversion rates? (To calculate Conversion Rate, divide the total number of visitors to your website or landing page by the number of goals completed. • Pro Tip: You can multiply this result by 100 to save some extra time calculating the percentage. • It is important to note, however, that this formula will change slightly depending on the type of conversions you’re measuring. • For example, if you’re measuring the Conversion Rate of people visiting your website who turn into leads, the formula will be: • TOTAL NUMBER OF LEADS COLLECTED/TOTAL TRAFFIC TO SITE X 100 = CONVERSION RATE )

  5. THANKS FOR • WATCHING www.theaspiringceo.com • info@theaspiringceo.com

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