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Crowdsourcing: When, How and Who?

Crowdsourcing is part of acompany’s culture and not somelast minute “life vest”DO! DONT!

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Crowdsourcing: When, How and Who?

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  1. Crowdsourcing: When, How and Who? Image

  2. Bringing in consumers to the “backstage” ●builds a deeper level of involvement with the brand ●expands the customer’s experience ●makes the customer’s experience more personal and emotional. Image

  3. IT'S A TRAP! Image

  4. Avoid it by... asking the right Qs...

  5. When? Image

  6. Crowdsourcing is part of a company’s culture and notsome last minute “life vest” DO! DON'T!

  7. How? Image

  8. How to keep out "party crashers"? With a well-defined crowdsourcing method with a specific purpose, time-frame, and a clear set of rule?s.

  9. Do it like... ●Vitamin Water with a Facebook App ●Nike with Nike iD online store, community and mobile app ●Puma with Creative Factory app and in-store use of iPads

  10. Who? image

  11. Specific Groups ●Coach tapped into the blogging community : selected influential fashion bloggers to design limited edition bags ●P&G's Connect + Develop initiative open to inventors, entrepreneurs, small businesses and even competitors. Image

  12. Existing Online Creative Communities Like... ●Polyvore ●Genius Rocket Image

  13. 61% of US online adults are “willing co-creators,” and over half of them are interested in the co-creation process regardless of what product, service, or brand it involves. MAKE THE MOST OF IT!

  14. Based on Crowdsourcing: When, How and Who? - TNW Social Media http://t.co/gGHT0Bz by @amalucky THE END ;)

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