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Why We Are Here

Outbreak Communication Regional Meeting Bryna Brennan Special Advisor, Social and Media Communication Pan American Health Organization/WHO October 30, 2007. Why We Are Here. To move ahead on the next phase of Outbreak Communication To test and contribute to a communication simulation

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Why We Are Here

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  1. Outbreak Communication Regional MeetingBryna BrennanSpecial Advisor, Social and Media CommunicationPan American Health Organization/WHOOctober 30, 2007

  2. Why We Are Here • To move ahead on the next phase of Outbreak Communication • To test and contribute to a communication simulation • To ensure that our work reaches all levels in the countries

  3. Our Shared History • Sub-regional pandemic communication workshops starting 2006 • Train-the-trainers • Inter UN agency framework • Communication included in other workshops • Trainers training • Shared tools and contacts

  4. Overall Regional Highlights • All the countries trained in risk/outbreak communication • 23 countries have pandemic preparedness comm. plans • Trainers coming from the ranks of the trained • AI/PI Communication plans being tested through simulations • Inter-ministerial communication groups • Starting to train local level counterparts • Communications components included in workshops • Communicators able to be part of rapid deployment teams

  5. Support for Countries from PAHO • Communication strategy guidelines • Train the trainers materials • Slide set for risk and outbreak communication • Web page for risk communication resources and messages • Creating networks • Computerized self-assessment tool for plans • On-line discussion with Red-Salud and Communication Initiative

  6. Andean Region Workshop, June  – Colombia • Bolivia, Colombia, Ecuador, Peru, Venezuela • Trainers – all trained in various PAHO workshops • Evaluation of communication plans • Computerized tool to do self assessments • Communication simulation • Last in the series of subregional workshops

  7. Lessons Learned • PAHO communicators working together • Working together to train in the countries • Building capacity (PAHO and counterparts) • Countries working across ministries • Communication seen as equal to surveillance, etc. • http://www.ops-oms/spanish/AD/SMC_Homepage_Sp.htm • $ drives the agenda, take advantage • Communication in line with technical plans • Whole essence of a strategy

  8. Next Steps • Simulations in countries with new actors: local level, associations, faith-based community, education…. • Testing and revision of messages • Ongoing inter-agency work to prepare, respond, recovery • Continued efforts on networking • Enforce ties to IHR and other outbreaks • Maintain position of communication and grow

  9. Pandemic and Outbreak Communications:Global Developments

  10. Progress Summary It all began with: • Outbreak Guidelines developed after SARS and 2004 Singapore meeting • 5 principles: • T= Trust • O= Operational Planning • T= Transparency • A= Announce Early • L=Listen

  11. Progress Summary 2006-2008: worldwide training efforts • MoH staff • Journalists • PAHO: the pioneers • Additional workshops in: • Brussels, Hong Kong, Nairobi • Upcoming: Brunei, Beijing • More work with FAO

  12. Progress Summary And Outbreak Communications Exercises: • Rapid Containment (Members States): Feb 2007 • Start of a Pandemic (UN Agencies): May 2007

  13. Other Project Components • Geneva meeting 2005 • 3rd Global Pandemic Influenza Communications Meeting (Cairo 2007) • Outcomes: • Work plans on social mobilization, messaging • Suggestion to establish the Outbreak Communications Public Information Sharing System

  14. International Networking • Establishment of Outbreak Communications Public Information Sharing System identified as key outcome of the Cairo meetings • Frameworks and support resources now in place • Staged implementation plan underway, “network of networks" model • UN-wide initiative • Key challenge: consistency with International Health Regulations

  15. Key Questions • Is the regional training generating follow up national training? • Are Outbreak Communications principles understood and being adopted by the right people? • Is work in the field – including information sharing networks – consistent with the revised IHR? • Is Outbreak Communications integrated with broader outbreak management capacity building initiatives?

  16. Outbreak Communications Guidelines Part 2 • Responds to requests from Member States and partners • Hopes to answer the questions on the previous slide • A “how-to" make the 5 core principles workable • Working Group 1st Meeting: Oct 4-5, Geneva

  17. Finalization of outbreak communications 2 • First draft by end 2007 • Consultation: early 2008 • Final draft and approval: by May 2008 • Scheduled Release Date: July 2008 • Set the new international standard in this field

  18. Panama 2007 • Bringing us all together again • Checking the states of the national pandemic communications plans • How surveys results may help PAHO countries improve their plans • OC 2: is what we are doing here usable at national/subnational level?

  19. Panama 2007 • This will be done by: • Working together to see how we move forward • Contribute to what is being done already • Ensuring the OC2 are applicable • Offering your comments and suggestions

  20. Panama 2007 • Outcomes • Reality check as to how operational the national plans are (country focused) • Work here will up construct OC2 in a way which really do make them operational • Share materials, ideas, messages, strengths, weaknesses

  21. Presentations • Moderators • Denise Carter-Taylor • Maritza Labrana • 5 minutes • Time keeper (1) Vilma Gutierrez • Advance, materials, accomplishments, challenges • Today’s daily summary – Gustavo Delgado

  22. Country Presentations • Chile • Barbados • Argentina • Belize • Bolivia • Brazil • Colombia • Dominica • Ecuador • Jamaica • Mexico • Panama • Peru • Uruguay

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