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Infopeople Webcast Series: Promoting Reading in Your Community

Infopeople Webcast Series: Promoting Reading in Your Community. Promoting Reading To Youth. Thurs., Dec. 4, 2003, 12:00 noon to 1:00 p.m. Presenter: Katie O’Dell pdxkatie@yahoo.com. Technical Housekeeping. Use Chat window to ask questions or post to group

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Infopeople Webcast Series: Promoting Reading in Your Community

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  1. Infopeople Webcast Series: Promoting Reading in Your Community

  2. Promoting Reading To Youth Thurs., Dec. 4, 2003, 12:00 noon to 1:00 p.m. Presenter: Katie O’Dell pdxkatie@yahoo.com

  3. Technical Housekeeping • Use Chat window to ask questions or post to group • Click IM button to send a private message • For technical problems, send IM to HorizonHelp • Evaluation pops up during Q&A; please fill it out • Webcast is being archived; will be available on Infopeople’s website tomorrow

  4. Today’s Webcast • What is Reading Promotion? • Programs and services overview • Early Childhood - making the connection • School Age - building the relationship • Young Adult - supporting their needs

  5. What is Reading Promotion? • Encouragement and support of active reading for pleasure and information • Making resources available to youth in our communities and promoting those services to increase the popularity of reading

  6. Why It Matters for Your Library? • Creates life long readers and library users • Supports work of schools and parents • Creates new relationships with parents • Advertises readers’ advisory services • Attracts funding through grants and sponsors • Builds intergenerational bonds in the community • Increases circulation

  7. Programs and Services Overview • Reading Promotion programs and services for all youth • Booklists • Readers’ advisory • Website resources • Summer and year-round reading programs • Author/illustrator visits

  8. Booklists • Annotate!!! • Multiple audiences: youth, parents, and educators • Available at multiple outlets

  9. Readers’ Advisory • Identify strengths in reading knowledge of each staff member and post to your intranet • Use a small portion of each staff meeting to rotate booktalks to increase readers’ advisory knowledge • Promote staff reading knowledge through “staff picks” display, promotional stickers or buttons • Submissions to library newsletters and community newspapers

  10. Web Site Resources • Reading promotion main feature of site • Links to authors, illustrators, and book sites • Online current booklists • Book discussion information, virtual book group • Form for young patrons to submit their own reviews • Contests and opinion polls • Online reading programs and reading logs • Create email lists for youth and parents

  11. Summer and Year-Round Reading Programs • Summer reading - make the most of this recognizable library service for youth • Amazing sponsorship opportunities • Offer online version of the program • Year-round reading programs • Special promotions and contests

  12. Author and Illustrator Visits • Can work for all ages • Spend as much or as little as you want • Low cost - local or new authors and illustrators, out on book tours, appearing at conferences • More investment - bringing in nationally known talents, share with local libraries or schools, involve youth in planning and preparation

  13. Early Childhood: Making the Connection • Connecting with • Parents • Childcares • Preschools • Social Service agencies

  14. Connecting with Parents and Caregivers • New library card pack to hospitals and birth centers • Stock booklists at pediatrician’s offices • Consider age specific storytimes for babies, wobblers, and preschoool • Advertise your services to play groups, indoor gyms, park and recreation programs • Connect caregivers to library services through visits, email, mentoring, book packs, storytime training • Offer licensed child care providers the same considerations you offer teachers: longer checkout times, higher hold limit, reduced fines, etc.

  15. Connecting with Preschools and Social Service Agencies • Build relationships with preschools and social service agencies through visits, email, and mailings • Extend invitations to appropriate staff trainings to staff • Rotating collection of book sets • Trade promotional space with social service agencies to expand potential audience

  16. School Age: Building the Relationship • New opportunity to build a relationship between burgeoning independent child and library • Library card campaigns • Involve youth in your library • Merchandizing • Programming

  17. Library Card Campaigns • Getting the cards to the kids • Working with schools • Annual event • Allowing youth and teens to work off fines or offer restitution days • Bookmark with tips on managing library card

  18. Involve Youth in the Library • Library Youth Advisory Board • Friends of the Library • Volunteer opportunities • Informal relationships

  19. Now that you’ve got them, what are you going to do with them? • Daily tasks: organizing board books, straightening shelves, covering books, labeling, etc. • Involve them in planning programs • Youth volunteers as library ambassadors to schools

  20. Merchandizing • Creative displays • Pop culture topics – how to stay on top of these • Involve youth volunteers in coming up with topics and keeping displays stocked • Staff picks and new books shelf • Face outs and strict weeding

  21. Programming • Book Discussion Groups • Relate all programming back to library collection and reading interests • Library sleepovers • Program series that explores popular topics like science, history, animals • After-school reading club or program time

  22. Young Adults: Supporting Their Needs • Changing needs of young adults • Build a library environment and staff that respects and welcomes teens • Promote resources young adults are most interested in

  23. Changing Needs of Young Adults • Developmental needs of teens • Don’t make assumptions of what you think teens want or need – ask them! • Involve teens in decision making processes • Depending on library programming may or may not be the best route to supporting young adults

  24. Building A Welcoming Library • Careful look at how teens are treated • Staff and volunteer training on teens developmental needs and interests • Teen space • Up to date, in shape collection • Advocate for allowing food and drink in the library • Teen input critical for success

  25. Promoting Resources Young Adults Need and Want • Readers’ advisory: identify which staff is most current on what y.a.’s are reading • Career and continuing education resources prominently displayed • Food handler’s licensees readily available • Booklists and pathfinders for sensitive issues

  26. Handouts • Class outline • Web resources for promoting reading to youth • Print resources for promoting reading to youth • Web resources for book discussion groups for youth

  27. How to Contact Katie O’Dell pdxkatie@yahoo.com

  28. Questions and Answers

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