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SUMA Advocacy : Review and Recommendations January 30, 2011

SUMA Advocacy : Review and Recommendations January 30, 2011. Background. Task – Review SUMA’s advocacy (strategies and practices) Goal – Enhance SUMA’s ability to affect the provincial government Methodology – Internal, external & best current practice. Observations.

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SUMA Advocacy : Review and Recommendations January 30, 2011

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  1. SUMA Advocacy: Review and Recommendations January 30, 2011

  2. Background • Task – Review SUMA’s advocacy (strategies and practices) • Goal – Enhance SUMA’s ability to affect the provincial government • Methodology – Internal, external & best current practice

  3. Observations • Strengths – What’s working • Credibility – based on performance & achievements • Resources – including membership & operations • Opportunities – What can work better • Tapping all resources • Being more proactive on core issues

  4. Recommendations – 1 • Change, but incrementally • Build long-term relationships at all levels • Leader-to-leader • Constituency-to-constituency • Staff-to-staff • Use information to lead • Information collection • New research

  5. Recommendations – 2 • Select core issues and get proactive • What you stand for that creates a unified, active membership • What key provincial government actions you need • Integrate member communications and advocacy • Highlight the advocacy priorities

  6. Summary • Situation today • Strength: credibility, resources • Opportunities to tap resources more proactively on core issues • Potential for tomorrow • Change incrementally • Build relationships at 3 levels • Use information to lead • Be proactive on core issues that brand and unify SUMA • Integrate member communications and advocacy

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