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Starin / Sony Q3 Sales and Training T-con July 17, 2006

Welcome Sony Representatives: Starin Rich Hoffman, Jim Starin and Tom Ostermann, Neal Weber, Greg Mack, Bob Sheffield, Dennis Stech, Jay Barth, Jay Province, Joe Stopka Loft AV Barbara Cessna Cowser Lee Marketing Jim Cowser, Pat Lee, Chris Stephenson, Rich Anders BC Electronic Sales, Inc.

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Starin / Sony Q3 Sales and Training T-con July 17, 2006

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  1. Welcome Sony Representatives: Starin Rich Hoffman, Jim Starin and Tom Ostermann, Neal Weber, Greg Mack, Bob Sheffield, Dennis Stech, Jay Barth, Jay Province, Joe Stopka Loft AV Barbara Cessna Cowser Lee Marketing Jim Cowser, Pat Lee, Chris Stephenson, Rich Anders BC Electronic Sales, Inc. Rick Hanson, Joe Athon, Ed Riggs, Steve Bender Quest Marketing Todd Foster, John Saviano Nuway Technologies Richard Krudop Starin / Sony Q3Sales and Training T-con July 17, 2006

  2. Starin / Sony Q3Sales and Training T-con July 17, 2006 Starin Distributes Sony in 24 States

  3. Sony Pro Audio – Starin Exclusive Sony Pro Video – Starin Pro AV (A pricing) and Approved accounts (B pricing Audio and Video). Sony direct Pro Video Accounts. Starin / Sony Q3Sales and Training T-con July 17, 2006 Starin Distributes Sony in 24 States

  4. Sony Pro Video Approved accounts (B pricing Audio and Video). Starin / Sony Q3Sales and Training T-con July 17, 2006

  5. Starin / Sony Q3Sales and Training T-con July 17, 2006 ALL Pricing is at http://www.sonypro.us Search by Model OR Pricing Reports (excel format)

  6. Starin / Sony Q3Sales and Training T-con July 17, 2006 ALL Pricing is at http://www.sonypro.us Search by Model View (note A & B pricing)

  7. Starin / Sony Q3Sales and Training T-con July 17, 2006 ALL Pricing is at http://www.sonypro.us Pricing Reports (excel format) Select Category Create Report

  8. Starin / Sony Q3Sales and Training T-con July 17, 2006 ALL Pricing is at http://www.sonypro.us Pricing Reports (excel format)

  9. Starin / Sony Q3Sales and Training T-con July 17, 2006

  10. Pro Audio Accounts Sign Up Anyone A Pricing Accommodation or Pro AV Sign up selected accounts A Pricing Sony Approved Pro Video Account Nomination Form – Send into Tom 5 per Quarter 100K per year Pro Video Products B Pricing Video, B Pricing Audio Must be filled out completely. Starin / Sony Q3Sales and Training T-con July 17, 2006 Starin / Sony paperwork – Starin Agreement, Starin Credit Application and Starin Sony Agreement.

  11. NEW ACCOUNTS: Approved for Q3: (5 accounts) 1. Professional Audio Designs - WI - Bob Sheffield 2. Custom Sound Design - IN - Neal Weber 3. Norris AV - TX - Jim Cowser 4. Cignal Systems - MO - Rick Hanson 5. BP Lighting and Sound - TX - Pat Lee Letters sent to these Accounts (we can sell now, official date Oct. 1): 1. City Animation – MI - Jay B 2. Corplex, Inc. – IL - Greg Mack 3. Rangel Distributing – MO – Rick Hanson 4. MDW Systems – TX- Pat Lee 5. Daktronics – SD – Tom Ostermann 6. Digital Resources – IN – Neal Weber Starin / Sony Q3Sales and Training T-con July 17, 2006

  12. 1531 S. Calumet Rd Chesterton, IN, 46304(219) 929-4127 1-800-846-5606Fax: (219) 929-4377 MEET COMP: 1.Only Sony Approved Pro Video Accounts 2. Fill out Form Completely 3. Send to Greg Schoeneck Starin / Sony Q3Sales and Training T-con July 17, 2006

  13. 1531 S. Calumet Rd Chesterton, IN, 46304(219) 929-4127 1-800-846-5606Fax: (219) 929-4377 MEET COMP: 1.Only Sony Approved Pro Video Accounts 2. Fill out Form Completely 3. Send to Greg Schoeneck 4. Flat Panel Display inquiries should fill out this information. Starin / Sony Q3Sales and Training T-con July 17, 2006

  14. 1531 S. Calumet Rd Chesterton, IN, 46304(219) 929-4127 1-800-846-5606Fax: (219) 929-4377 MEET COMP: 1.Only Sony Approved Pro Video Accounts 2. Fill out Form Completely 3. Send to Greg Schoeneck 4. Flat Panel Display inquiries should fill out this information. 5. A quote will be sent to your customer with a copy to you. Starin / Sony Q3Sales and Training T-con July 17, 2006

  15. Specials & Bulletins http://sonyprous.com We do not send out bulletins to the resellers. It is the responsibility of the rep to review and notify the resellers. Specials and Bulletins may be downloaded. (.PDF format) Starin / Sony Q3Sales and Training T-con July 17, 2006

  16. Starin / Sony Q3Sales and Training T-con July 17, 2006 Headphone Special Good thru July 31st.

  17. Specials & Bulletins http://sonyprous.com We do not send out bulletins to the resellers. It is the responsibility of the rep to review and notify the resellers. Specials and Bulletins may be downloaded. (.PDF format) Starin / Sony Q3Sales and Training T-con July 17, 2006

  18. Display Products, Pricing and Promos Good thru 9/27/06 Starin / Sony Q3Sales and Training T-con July 17, 2006

  19. The Sony GPA Education Rebate Program Good thru 9/30/06 Starin / Sony Q3Sales and Training T-con July 17, 2006

  20. The Sony GPA Education Rebate Program Good thru 9/30/06 Starin / Sony Q3Sales and Training T-con July 17, 2006

  21. Starin / Sony Q3Sales and Training T-con July 17, 2006 The Sony GPA Education Rebate Program Good thru 9/30/06

  22. Starin / Sony Q3Sales and Training T-con July 17, 2006 The Sony GPA Education Rebate Program Good thru 9/30/06 The link to turn IT on! is on the http://www.sonypro.us web site.

  23. Starin / Sony Q3Sales and Training T-con July 17, 2006 Government Sales Rebate Program Good thru 9/30/06

  24. Starin / Sony Q3Sales and Training T-con July 17, 2006 Government Sales Rebate Program Good thru 9/30/06 The link to turn IT on! is on the http://www.sonypro.us web site.

  25. Starin / Sony Q3Sales and Training T-con July 17, 2006

  26. Starin / Sony Q3Sales and Training T-con July 17, 2006 HVRA1U End User Rebate$500 HVRA1U End User RebateThis offer expires 09/30/2006 HVRM10U End User Rebate$400 HVRM10U End User RebateThis offer expires 09/30/2006

  27. Starin / Sony Q3Sales and Training T-con July 17, 2006 Sony COOP: 1 % of Audio and Video Products Purchased (administrated by Starin) Sony MDF Funds: Requests to Bill Mullin IF approved, Bill will discuss with you.

  28. Starin / Sony Q3Sales and Training T-con July 17, 2006 WEB SITE UPDATES: Product Guides turn IT on – link PJ Calc Free Software

  29. Starin / Sony Q3Sales and Training T-con July 17, 2006 WEB SITE UPDATES: Product Look Up - Current Product Promos Warranty Extensions Programs

  30. Starin / Sony Q3Sales and Training T-con July 17, 2006 WEB SITE UPDATES: Select the Product

  31. Starin / Sony Q3Sales and Training T-con July 17, 2006 WEB SITE UPDATES: Select the Product Product Group Docs Expanded Accessories List Required Accessories Included Accessories

  32. Starin / Sony Q3Sales and Training T-con July 17, 2006 WEB SITE UPDATES: Select the Product Product Group Docs SRP-X700P Bid Specifications SRP-X500P will be on site soon.

  33. Get the SRP-X500P and SRP-X700P bid specs and demo units to all of your consultants and design build integrators. Starin / Sony Q3Sales and Training T-con July 17, 2006

  34. Customer Support: Rich Hoffman Travel and Support Plans Large Projects Specific Rep Driven and Supported Reseller Initiatives Starin / Sony Support Materials to serve many (Scott Miller can be used for many general Sony tech ?’s) Representatives Customer Communications and support –web site, specials. Product Support Dealer Training System suggestions and basic layouts Project and Opportunity Awareness Starin / Sony Q3Sales and Training T-con July 17, 2006

  35. Starin / Sony Q3Sales and Training T-con July 17, 2006

  36. Starin / Sony Q3Sales and Training T-con July 17, 2006

  37. Starin / Sony Q3Sales and Training T-con July 17, 2006

  38. Rep Directives: 1. Reps must grow sales 30% in each category Review your Sony Categories 2. Resellers must be active in Pro Audio and Pro Video Review your accounts (NO $0 accounts) 3. Sony Approved Pro Video Accounts (top of list) 4. Pursue EVERY Opportunity and Project in your territory 5. Use Meet Comp Form and Procedures when applicable ONLY SONY APPROVED PRO VIDEO ACCOUNTS 6. Add Sony Pro AV and Sony Pro Audio Accounts 7. Nominate Sony Approved Pro Video Accounts Starin / Sony Q3Sales and Training T-con July 17, 2006

  39. Starin / Sony Q3Sales and Training T-con July 17, 2006 Starin / Sony Master PPT’s Disk Sent to each rep office All Sony Product PPt’s Master Slide w/Menu Update will be sent as needed Audio Tracks for Audio Sections (sent to reps via e-mail) USE THESE PPT’s Train Your Sales Force Train Your Resellers

  40. 1. 2 binders: Sony Leave Behinds for Sony Approved Reseller Salespeople Sony Mics & Wireless Binders for Every Audio Reseller Salesperson 2. Binder #1:      What's in it?      How to Use It?      How many do you want? 3. Binder #2:      What's in it?      How to use it?      How to use the CDRom          Rich's Audio      How many do you want? Starin / Sony Q3Sales and Training T-con July 17, 2006

  41. Starin / Sony Q3Sales and Training T-con July 17, 2006

  42. Thank you Sony Representatives: Starin Rich Hoffman, Jim Starin and Tom Ostermann, Neal Weber, Greg Mack, Bob Sheffield, Dennis Stech, Jay Barth, Jay Province, Joe Stopka Loft AV Barbara Cessna Cowser Lee Marketing Jim Cowser, Pat Lee, Chris Stephenson, Rich Anders BC Electronic Sales, Inc. Rick Hanson, Joe Athon, Ed Riggs, Steve Bender Quest Marketing Todd Foster, John Saviano Nuway Technologies Richard Krudop Starin / Sony Q3Sales and Training T-con July 17, 2006

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