1 / 31

Social Market Research for Charity

Social Market Research for Charity. Overview with Member & Sponsor Use Cases, What it means to your Organization. Introduction.

tia
Download Presentation

Social Market Research for Charity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Market Research for Charity Overview with Member & Sponsor Use Cases, What it means to your Organization

  2. Introduction SMRC (Social Market Research for Charity) is society's new model for supplemental funding that's based on monetizing the value of all social content & feedback for charity AND social credit member rewards. This passive social credit award & 501-c3 rating service is the result that formed, from merging the best ideas of top seven "mover and shaker" speakers at TED.com, w/ Stephen Colbert (colbertnation.com), the BCG (Boston Consulting Group, experts of Social Impact analytics), Cone Communications (leaders in Cause Marketing) and Phil Nakata (former IBM CTO: Intellectual Capital, AI & Emerging Technologies). Please review at least the first few videos presented at www.socialmarketresearchforcharity.org before proceeding --

  3. Custom Donations & Member Rewards

  4. Instant & Lifetime Social Member Rewards • Pre-Register for Double Social Member Reward points (for life) • Donations and Social Member Rewards for every piece of your past 1.5 – 2 years of social media activity • 5% of the on-going social rewards of new members who respond to their invitation, for life

  5. Social Market Research for Charity (SMRC) Presentations Index • SMRC : (1) General Overview (6 Models) & Use Cases (2) Member’s Process Summary (3) Sponsor’s Process Summary B. Sponsors : • Sizing/Scoping the SMRC Opportunity Click on any title to load the appropriate PowerPoint slideshow

  6. 1. SMRC – General Overview(in a nutshell – What is SMRC?) a. Monetizing the Value of All Human Content & Interaction(as media /market research) For Charity & Social Member Rewards b. That creates a Landscape of Reward Opportunities In Social & Syndicated mediums as well as In-Store (POS) c. Capturing the Potential of the Social Followers markets to d. Produce the most Abundant, Valuable & Noble Social Goals

  7. 1. SMRC – General Overview • SMRC Monetizes the value of all social content and sponsor interaction (as media & market research) for charity & rewards: • SMRC’s Social Support System provides 6 Levels of Daily Social Member Rewards & Custom Donations for:

  8. 1. SMRC – General Overview • SMRC Monetizes…6 Levels of Member Rewards & Custom Donations (PURCHASE NOT REQUIRED) FOR: • Every piece of Your Everyday Social Content (Tweets, Facebook, Ratings, Comments, SMS & more) as anonymous charity/ media research – creates $0.60 per day minimum • Social Market Research Online: Game-like testsof attention/ recall in the spirit of “Trivial Pursuit” – creates$0.06-$2 per instance

  9. 1. SMRC – General Overview • SMRC Monetizes…6 Levels of Member Rewards & Custom Donations FOR: • Market Research/Feedback In-Store:for Sampling, Trials and for attending On-Site Expert Demonstrations – (Purchase Not Required) - creates $1 - $10 per instance • 4. Sponsor true gifts of Generosity (double bonus rewards) for everyday Purchases or Purchases related to a On-Site Demo – creates 5-10%+ of the sale as donations w/ rewards to the member

  10. 1. SMRC – General Overview • a. SMRC Monetizes…6 Levels of Member Rewards & Custom Donations (PURCHASE NOT REQUIRED) FOR: • 5. Inviting othersto this free by-invitation-only funding service - @ 5% of their rewards/life • 6. Awards of custom donations & member rewardsin recognition of Public Service – 8% of all rewards back in recognition

  11. 1. SMRC – General Overview • Creating A Landscape of Rewards: • Turning all social content, online promotions, and in-store trials, demos and testimonials into daily customized, social 'game-like' reward systems for charity & social market / media research -- or • Loyalty by which sponsor is more  generous (giving bigger donations & rewards)

  12. 1. SMRC – General Overview • Creating A Landscape of Rewards: • Simple:All marketing formats are supported: like 'Green Stamps' - it just takes simple coupons and/or codes to implement. • Complimentary (Value to All Content): • Competitive • External • Internal

  13. 1. SMRC – General Overview • b. Creating A Landscape of Rewards: • The Most Popular and Proven Incentive for charity & the Economy, now improved. • Results: 20%+ Sustained increase in business; the ultimate form of CSR for loyalty; The more you give to customers, the more you receive.

  14. 1. SMRC – General Overview • Capturing the Potential of the Social Followers markets : • Sponsors as the initial ‘hosts’, competing for over-lapping followers, for 5% of the follower’s rewards & donations’ value • 2. Double (2X) Member Rewards (and donations’ value) for LIFE

  15. 1. SMRC – General Overview • Capturing the Potential of the Social Followers markets : • 3. Rebalancing Sponsor Generosity with Consumer Loyalty and New Business • 4. Creating Lifetime Employee and Sponsor Employer benefits

  16. 1. SMRC – General Overview • d. Producing the most Abundant, Valuable and Noble Social Goals, where everyone profits: • Fully funding all worthy 501-c3’s: the Arts, Education, Healthcare, Energy, Environment & more • Capable of providing special social support for: Senior Citizens, Education, Unemployment, Children’s Charities, Public Radio, Social & Professional Sports, Veterans, Spiritual organizations & More

  17. 1. SMRC – General Overview • d. Producing the most Abundant, Valuable and Noble Social Goals, where everyone profits: • Individual/Social Self-Fulfillment and Economy: by # of sympathetic listeners • Economic Stimulation on Steroids

  18. 1. SMRC – General Overview • d. Producing the most Abundant, Valuable and Noble Social Goals, where everyone profits: • Creating the FREE living testament of the human emotional-social experience-ethos: • Generous System "Awards"in recognition for worthy contribution to the public good

  19. SMRC Use Cases as Interactive Wireframes Click on the diagram to enlarge the diagram -- or -- HERE to illustrate each of the four (4) principle SMRC Double Rewards Use Cases (donations & social rewards) for (1) Every day Social Content, and Sponsor Interaction in (2) Social Media, (3) Syndicated Media and (4) In-Store - Rewards --- for Market Research and/or Sales Return To Index

  20. 2. SMRC Member Processes • Registration and Awards • Creating Donations and Rewards: • Generating content for more feedback • Market Research/ Feedback with Sponsors (no purchase required) • Purchases with generous donations & rewards • Inviting others to Register

  21. 2. SMRC Member Processes • Registration: of (media screen names, 5+ charities, host name); Pre-registration at double social member rewards/life; • Invited by a SMRC sponsor • As a result of redemption/registration of ones’ charities for donations & social member rewards given to them by a sponsor • Invited by an existing SMRC member

  22. NET: Per Million followers/customers (minimum not including donations and member rewards for sales): 2. SMRC Member Processes • $219 million to the 501-c3 charity industryPLUS $219 million in social member rewards • Stimulating/ incentivizing $2 - $4 billion for the economy • $10.95 million to the sponsor's favorite charity (along with a healthy portion of the $219 million above to the sponsor's charity) PLUS $10.95 million to the sponsor's charitable deductions (rewards) Return to Index

  23. 3. SMRC Sponsor Processes • Registration • Inviting Others • Generating content for Feedback • Creating Feedback Scripts/Forms • Integrating SMRC feedback-marketing & purchase codes or coupons into your research & commerce initiatives

  24. 3. SMRC Sponsor Processes Focus: Creating Feedback Scripts/Forms • Get 4X as many to see your complete promotion to get 2X the overall response Charities (that receive the media schedules for their charity free) should consider the value of placing a 'reward opportunities' in the paid advertising space that literally guarantees readership of their materials at $0.06+ per market research response validating readership

  25. 3. SMRC Sponsor Processes Focus: Creating Reward Opportunities • With SMRC codes that drive market research interaction, visitation, feedback and purchases: • 5%+ of the everyday purchase price (as a sponsor gift of donations to the member's favorite charity and the equal value in social member rewards • $1 - $2 in donations & member rewards: for feedback to sampling, in-store trials • $2 - $10+ for feedback to in-store expert demonstrations and testimonials • 7 - 10%+ of purchases related to attendance of the in-store expert demonstrations

  26. 3. Sponsor Process Benefits Summary a. Donations to Sponsor’s Charity, Sponsor Rewards b. Sustained Increase in More & New Business/ Goodwill on Steroids c. Low cost, Effective Market Research • Very low cost Social Media Research– at $0.03 per anonymous member profile per media report • Low Costs for Invaluable Sponsor Social Market Research(paid for only after receiving validation of readership or feedback including testimonials) – starting at $0.06 per response validating attention / recall Return to Index

  27. B. Sponsors - Sizing/Scoping the SMRC Opportunity • Your Follower Markets 2. Your public Social / Philanthropic Profile 3. Special Opportunities

  28. B. Sponsors - Sizing/Scoping the SMRC Opportunity • Follower markets: • Yours (all media including all listening & customers/prospects) • Your other business & social initiatives • Your Employees‘ • The Markets of your Celebrities

  29. B. Sponsors - Sizing/Scoping the SMRC Opportunity 2. Your Social/Philanthropic Profile: • 501-c3 Charities • Other Strategic Social Initiatives • KEY linked/common Objectives • Current/To-Date: Impact per Initiative • Shortfall • Which/All Business Initiatives that could employ the SMRC model

  30. B. Sponsors - Sizing/Scoping the SMRC Opportunity • Special Opportunities • Prospective Sponsors you could invite • Support Local, Popular Charities(the smaller the better) c) Generating content that promotes – Feedback

  31. B. Sponsors - Sizing/Scoping the SMRC Opportunity • Special Opportunities (con’t) d) Offerings you'd like to make available via SMRC's brand of cause marketing - for: • Social Market Research/Feedback • Purchases Return to Index

More Related