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Social Networks & Recruitment. What is Social Media Marketing?. Knowing how to use the best and most innovative social tools in order to effectively carry your brand message across the Web
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What is Social Media Marketing? Knowing how to use the best and most innovative social tools in order to effectively carry your brand message across the Web “Social Media is about breaking down barriers to engage in conversations…Relationshipsare the new metric for ROI.” Brian Solis (popular blogger and head of PR 2.0 firm) Social Marketing is all about having conversations with your users- Becoming an active member in the community Listening Watching Learning Interacting 2
Why Do I Need Social Media Marketing? • Facebook has over 75 million active users • LinkedIn has over 27 million active users • Xing (Europe’s version of LinkedIn) has over 7 million active users • Ecademy (Social Network for Business People) has over 500,000 users • There are over 180 million bloggers worldwide • Over 150k blogs are created each day • Social media sites represent 60% of the market share of online visits, across all industries Statistics taken from LinkedIn, CenterNetworks, Facebook, Ecademy & HitWise sites
According to a study commissioned by Fox Interactive Media (MySpace owner):
Worldwide Recruitment in the palm of your hand… LinkedIn Facebook Xing Ecademy The Marker Cafe Twitter
Rules - How To Work Inside The Networks • Searching for potential candidates within social networks is a procedure which has several basic rules: • Building a trusting relationship between the recruiter and his/her group of friends. • Becoming an active member in the communities. • Interacting with network friends and groups on a personal level • Posting current vacancies via all the tools the network provides. • Constantly adding friends and trying to keep a social relationship as well as professional.
Rules - How To Work Inside The Networks • Building a trusting relationship between the recruiter and his group of friends. A message from 24.9.08: The Marker Cafe A message from 21.8.08: The Marker Cafe
Rules - How To Work Inside The Networks • Becoming an active member in the communities: • Operating an active profile in each of the networks • Sending personalized messages to friends • Taking part in relevant discussions in groups you’ve joined Profile at The Marker Cafe
Rules - How To Work Inside The Networks • Interacting with network friends and groups on a personal level Personal correspondence from FaceBook Posting a link to vacancy via FaceBook application – sent to the group of friends
Rules - How To Work Inside The Networks • Posting current vacancies via all the tools the network provides • Opening “888 groups” • Posting open positions in relevant groups, such as: “Job opportunities in Israel”, “Israel Hi Tech”, “Hi Tech jobs in Israel” and also in more specific groups as Flash Developers groups, QA & Testing groups, etc… • Sending private messages to friends who are in the field or know people in with the expertise needed for specific position we are looking to fill
888 Groups • Number of members at the “888 Jobs in Israel” group at FaceBook: 98 • Number of members at the “888 Jobs in Israel” group at LinkedIn: 111
888 Groups Facebook LinkedIn
Rules - How To Work Inside The Networks 888 Jobs In Israel LinkedIn Group: Allowing members to know about all the vacancies first!
Rules - How To Work Inside The Networks 888 Jobs In Israel FaceBook Group: Allowing members to know about all the vacancies first!
Creating 888 Brand Awareness Besides recruiting employees, by promoting new vacancies, adding photos and videos from company events, and writing blog posts we are also creating 888 Brand Awareness and increasing the desire of people to work at 888. A posted blog from The Marker Cafe
Rules - How To Work Inside The Networks Posting in Flash Coders Group: LinkedIn
Rules - How To Work Inside The Networks Sending recommendation request: LinkedIn
Rules - How To Work Inside The Networks • Constantly adding friends and trying to keep a social relationship as well as professional:
Finding Relevant Candidates • The are many different ways to find potential candidates: • Finding relevant groups and promoting there (as mentioned earlier) • Promoting vacancies in 888 groups and allowing all members to be in the know • Via our already existing group of friends • Searching for profiles with specific professional experience • Privately approaching relevant group members, for example, SEO specialists
Finding Relevant Candidates Correspondence from The Marker Cafe
Finding Relevant Candidates • Via our group of friends: All friends know the recruiter on a personal level and are familiar with 888’s vacancies that have been promoted. Since there’s a relationship between the recruiter and her friends, they feel comfortable to forward relevant CV’s.
Finding Relevant Candidates • Searching for profiles with specific professional experience (such as “Web Developer or “System administrator”) and getting in touch with the member. • Searching for relevant group members in specific groups such as “DBA Specialists” and privately approaching them
