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APEC 2009 SME Innovation Seminar Innovation in SME Financing and Marketing

APEC 2009 SME Innovation Seminar Innovation in SME Financing and Marketing. Session II: Establishing a Market –based Economic Environment Su, Wen-Ling Director Small and Medium Enterprise Administration, MOEA Chinese Taipei August 25~28, 2009 Seoul, Korea. Objectives

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APEC 2009 SME Innovation Seminar Innovation in SME Financing and Marketing

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  1. APEC 2009 SME Innovation SeminarInnovation in SME Financing and Marketing Session II: Establishing a Market –based Economic Environment Su, Wen-Ling Director Small and Medium Enterprise Administration, MOEA Chinese Taipei August 25~28, 2009 Seoul, Korea

  2. Objectives Policies to Commercialized SMEs’ Innovation Policies Result Conclusion Contents

  3. Objectives • Current Market Challenges to SMEs Micro - challenges • Lack of marketability for innovation results • Lack of channels to explore the new products • Lack of market information for the innovation • Worldwide downturn & shrinking • Shrinking demand and confidence • Winter is over, Spring is yet to come Macro - challenges

  4. Objectives of Commercialized Innovation Enhancing SME’s ability of commercialization Building a business matching mechanism Providing fund support for SMEs innovation Encouraging SMEs to R&D continually Raising acceptance of SME’s new products

  5. Financial Support Business Incubation Business Matching Awards & Rewards II. Policy to Commercialize SMEs’ Innovation Framework on Commercializing Innovation Policy Schemes for SMEs’ Innovation Ideas Innovation Market Value Creation

  6. Space & Facilities Technological Support Information Support Business Support Access to Universities’ and R%D Institutes’ Services • Business Incubation • Services provided by Business Incubators

  7. Testing • Lab Equipment • Product Acceptance • Review Design & Development • Patent Application • Technology Transfer • Recruiting & Training Specification • Consultation • Government Support Feasibility Study • Marketing Intelligence • Patent Search Incubating Process for SMEs R&D Value Created MARKET INNOVATION IDEAS Innovation Process

  8. Phase I Preliminary Research To evaluate scientific technical feasibility as industrial impact of an innovative idea 50% of project budget Max: NTD 1 M. R&D Alliance: NTD 5 M. Max:6 months R&D Alliance: 9 months Phase II R&D To implement R&D upon related technology and product based on an innovative and precise technical target which has completed feasibility evaluation 50% of project budget Max: NTD 10 M. R&D Alliance: NTD 50 M. Max:2 years (3 years for Biotech R&D) Phase II+ Value-added applications To commercialize R&D results upon related test production, design and market survey 50% of project budget Max: NTD 5 M. R&D Alliance: NTD 25 M. Max:1 year (1.5 years for Biotech R&D) 2. Financial Support Small Business Innovative Research (SBIR) Scheme

  9. to encourage SMEs enhancing R&D capability for promoting SME’s competition ability and increasing the value of products Purpose Maximum 80% of project budget and not more than NT$65 M Interest Rate Not higher than 2-year deposit rate + 2.25% Loan Amount Period of project 2~3 years • Internet and Multi-media Service • Manufacturing • Professional, Scientific and Technology Service • Culture & Creation Applicable Industry Industry R&D Loans Scheme Period of Loan Not longer than 7 years

  10. Demand Side 1.VC & Angel 2.Marketing agents 3.SMEs who seek key techniques Presentation New Techniques/Products Supply Side 1.SMEs who own new techniques 2.SMEs who own new products Exhibition New Techniques/Products Business Negotiation One-to-one Discussi & Negotiate Web Demonstration Technomart New Product Exhibition Business Matching 3. Business Matching Boosting acceptance of new products Accelerating innovation Commercialization Strengthening on-line marketing ability Developing new business opportunities

  11. Commercialization to Markets • Rising Star Award Innovation Stage • R&D to Commercialization • SMEs Innovation Research Award • Ideas to R&D • Business Start-up Award Commercialization Stage 4. Awards and Rewards

  12. Idea to R&D R&D to Commercialization Commercialization to Markets Business Start-up Award SMEs Innovation & Research Award Rising Star Award • Candidates: SMEs established less than 3 years • Number rewarded: Select 3 from each of following 4 groups : • micro-enterprise, • service industry, • technology industry, • traditional industry • Rewards: • 1st NT$150,000 • 2nd NT$100,000 • 3rd NT$50,000 • Subjects of rewarded: • Product items • Candidates: • SMEs with R&D expenses accounts for more than 2% of total sales • Number rewarded: • 30 items per year • Rewards: NT$300,000 for each prizewinner • Candidates: • SMEs with exports accounts for more than 20% of total sales • Number rewarded: Not more than 15 SMEs per year • Rewards: • Open commendation

  13. III. Policy Results1. Business Incubation(2001~2008) Total Investment NT$146,844 M Total SMEs incubated 3,634 Business Incubation Employment created 83,435 Average Survival Rate 87.53% Listed on TWSE Market and OTC 53

  14. 2. Financial Support • SBIR Scheme

  15. 3. Business Matching

  16. 4. Awards and Rewards • SMEs Innovation & Research Award • Rising Star Award

  17. IV. Conclusion Innovation policies should provide channels for SMEs to have access to the supports of financing, R&D, marketing and commercialization, as well as should promote technological and human skills upgrading. We all have done much. Which is the best practice? It depends on the development stage, macro-economic environment, and the real demand of SMEs.

  18. Thank you for your attention http://www.moeasmea.gov.tw

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