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Social Media Target Market Analysis

Social Media Target Market Analysis. By Susana Yee from Buzzsmith Media. Identify the Target. Based on Job Based on Hobbies Based on Age. Target’s Needs & Goals. Physical Emotional Personal. Features Your Practice Offers. Special services Extended hours Hydraulic table

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Social Media Target Market Analysis

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  1. Social Media Target Market Analysis By Susana Yee from Buzzsmith Media

  2. Identify the Target • Based on Job • Based on Hobbies • Based on Age

  3. Target’s Needs & Goals • Physical • Emotional • Personal

  4. Features Your Practice Offers • Special services • Extended hours • Hydraulic table • Customer service • Handicap accessible • Long term discounts

  5. Benefits Your Services Provide • What makes them different • How they go above and beyond • What consumers can gain • Why benefits outweigh costs

  6. Places to Find Members of This Market • Where they shop • Where they socialize • What daily activities they do • Online newsgroups

  7. Publications They Read • Local Magazines • National Magazines • Print Publications • Online Newsletters

  8. Groups They Belong To • Support groups • Civic organizations • Professional associations • Social clubs

  9. Special Events & Important Dates • Awareness Days • Cancer survivors • Races • Athletes • Stressful seasons • Accountants

  10. Companies & Wellness Providers Who Service This Market • Specialty products • Physicians • Other allied healthcare providers

  11. Trends That Will Most Likely Affect This Market • Industry changes • Aging • Finances • Global transformations

  12. Where They Look for Help • Online resources • Telephone book • Bulletin boards • Friends • Organizations

  13. Needs That Aren’t Being Met by Traditional Services & Products • Physical Components • Relief from a current condition • Emotional Components • Compassion • Understanding

  14. Conclusion • Identify your target market • Create goals based on their physical and emotional needs • Provide unique features that your company offers • Explain the benefits of your company vs. others • Pinpoint the specific places they go and groups they belong to • Note the particular publications they read • Understand how special events, dates, and trends will affect them • Work together with providers who also service this market • Analyze their online resources and typical help forums • Figure out which of their needs are not being met by traditional outlets

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