Interactive Technology Benefits For Business Marketing

1. Interactive Technology Benefits For Business Marketing Interactive technology has changed the face of marketing over the last decade, letting marketers to target their messaging to specific audiences and demographic groups in ways they never could before. While some marketers are still wary of interactive technology and its potential to compromise the privacy of their customers, others have figured out how to harness its power without sacrificing the security of their customers’ information. Here are ways that interactive technology benefits business marketing. Shorten Your Sales Cycle Moving your sales process online can lead to quicker deals and fewer opportunities lost to inefficiencies. This approach works especially well when you use a responsive website that functions just as well on smartphones, tablets, and desktops as it does in a web browser. In addition, if you’re targeting B2B prospects with software-as-a-service products, an e-commerce option is easier to access from a mobile device than many traditional web pages. If a prospect wants to talk by phone after completing an online form or test drive of your product, he or she can do so quickly. By making information more easily accessible on their own time (and their own devices), you shorten your sales cycle and have more control over which conversations lead to sales. Gain More Leads Before interactive technologies, lead generation was very time consuming. You had to go out and physically ask people if they wanted to give you, their information; it was all really hard work. With interactive technology marketing though, you can get tons of leads by just making your offer available online. Not only will your leads be quality ones who want what you have to offer, but you’ll also save tons of time on traditional sales activities like calling and emailing potential clients or even going door- to-door. It’s a win/win situation! Learn More About Your Customers Find out which content your customers are most interested in so you can prioritize that content and make it even better. Interactive features such as polls, questionnaires, and surveys help you learn more about your users, giving you a better sense of what they really care about. This information is important to everyone at your company, not just marketing or customer service—it helps everyone understand who your target market is and what they want. With that knowledge, it’s easier to direct attention where it’s needed. For example, if your website receives lots of traffic from a certain country but doesn’t have much information geared toward users there yet (or lacks a currency converter), then you know there is potential to expand internationally. Save Money On Advertising Instead of spending thousands on adverts, companies can now use interactive media tools to push their brand out at a fraction of the cost. This can be a great way to get your name and logo seen by new markets who may not have been aware of your company’s existence.

2. Personalize Products If you have an online store, interactive technology can be used to help you personalize or customize every customer’s order based on their previous purchases. This means that each customer gets exactly what they want, increasing their satisfaction with your company. Engage Your Audience While building a website, you need to design and develop it in such a way that it will help you to engage your audience. One of many ways is that interactive elements will help to engage your audience because it allows them to interact with your website by providing an enjoyable user experience. It Increases Conversion Rates Interactive technology is gaining popularity these days as more and more businesses are now looking for engaging websites so that they can increase their conversion rates. The main idea behind adopting interactive technology is that a better user experience on your website results in higher conversion rates. A few examples of interactive elements include quizzes, web apps, games, slide shows, calculators etc., which all have one thing in common – they allow visitors to spend time interacting with them before moving forward on your website.