1 / 10

Campaign 2014: Target Programming

Campaign 2014: Target Programming. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. Let’s look at some examples using indexes as the measurement.

toril
Download Presentation

Campaign 2014: Target Programming

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Campaign 2014:Target Programming

  2. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal.Cable does it via network choices…Broadcast does it via program types or genres.

  3. Let’s look at some examples using indexes as the measurement. • Indexes at 100=Same Density of target audience as overall general audience delivery. • Indexes over 100=Higher Concentration of target audience.

  4. Targeting via News: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal Bloomberg TV 99 120 127 CNBC 110 112 127 CNN 105 107 124 Fox News Channel 94 133 83 Headline News 105 115 128 MSNBC 106 109 144 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

  5. Targeting via News: Middle- Somewhat Somewhat Broadcast TVof-the-road Conservative Liberal Early Eve Net News M-F 119 121 120 Early Eve Net News Wknd 107 116 117 Early Eve Local News 111 117 90 Late Eve Local News 110 116 93 Early Morning News 97 102 90 Early Morn Talk/News/Info 112 119 114 Late Night News/Info 111 98 93 News Specials 128 128 136 Sunday News/Interviews 100 125 119 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

  6. Targeting via Sports: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal ESPN 110 114 107 ESPN 2 111 118 104 Golf Channel 108 149 113 MLB Network 97 126 108 NFL Network 104 115 95 Outdoor Channel 107 126 77 Versus (now NBC Sports) 112 117 114 Speed (now FOX Sports 1) 116 117 73 Fuel TV (now FOX Sports 2) 133 85 84 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

  7. Targeting via Sports: Middle- Somewhat Somewhat Broadcast TVof-the-road Conservative Liberal ABC Sports 114 122 115 CBS Sports 116 131 120 FOX Sports 117 131 114 NBC Sports 117 134 127 Auto Racing 129 127 72 College Basketball 112 126 122 College Football 110 136 119 Golf 110 151 112 Pro Basketball 108 110 127 Pro Football 120 131 125 Soccer 115 107 151 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

  8. Targeting via General Audience: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal Discovery Channel 107 111 103 FX 108 100 102 Hallmark Channel 103 110 94 Lifetime 101 100 100 TBS 108 105 103 TNT 108 105 103 USA Network 109 104 101 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

  9. Targeting via General Audience: Middle- Somewhat Somewhat Broadcast TVof-the-road Conservative Liberal ABC Prime 119 118 112 CBS Prime 124 119 108 CW Prime 106 107 117 FOX Prime 116 97 117 NBC Prime 112 110 123 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

  10. Thank you!

More Related