ANR Communications Contest

1. ANR Communications Contest Ace it in 2014

2. Components of the Contest • Writing • Press Release • News Story • Feature Story • Graphic Design • Web • Newsletter • Flier • Electronic Media • Blog • Social Media • Audio/Video • AP Style Quiz • Editing Quiz

3. Writing – Press Release AP Style • Target 200 to 300 words • Page numbers in top right hand corner • Contact information – Top of Page • Starts with City and State • i.e., East Lansing, Mich. • End release with ### • Lead (Pick one: who, what, when, where) • Summary • 1 to 2 quotes • Additional information • Boilerplate (basic information about the organization and where you find more information

4. Writing – News Story • Minimum 250 words • Headline • Inverted pyramid • Include City and State • East Lansing, Mich. – • Lead – direct, fun, catchy • (Choose One: who, what, when, where, why, how) • Nut Graph • This should answer the readers questions • Quotes • “I am proud to help the FFA program,” said Dave Wyrick, State FFA Association Director, “it is an incredibly rewarding program.” • Additional supporting information • Final paragraph ties back to lead AP Style

5. Writing – Feature Story • In-depth personal look at a topic • Have depth and are designed to get a reaction • Human Interest, Profiles, Behind the Scene, Seasonal or How-To • Not Opinion or Creative Writing – Still Factual • Variety of Styles • Inner story and outer story • Narrative, news, narrative • Flashback, dramatic moment, etc. • Typically 500-1,000 words • Still must cover: who, what, why, when, where AP Style

6. Graphic Design – Newsletter/ Flier • Adobe InDesign – Save to PDF • CRAP Model: Contrast, Repetition, Alignment, Proximity • 2 page layout – feature story – Newsletter • 1 Page Layout Flier – more promotion • Headline, reporter byline, photos with captions, pull quote, graphic and text holders • Create a chart from data in presentation • Photo Editing • Cropping, Resizing • 3 Reasons why selected photo • Focus, divided in 1/3’s, overview, dimension • Communicate message • Caption writing • Grammar, brevity, clarity, creativity

7. Photo Tips

8. Mock up -Newsletter ..", comes from a line in section 1.10.32. Headline Goes Here around the pictures The standard chunk of LoremIpsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de FinibusBonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham. Where can I get some? There are many variations of passages of LoremIpsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of LoremIpsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the LoremIpsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate LoremIpsum which looks reasonable. The generated LoremIpsum is therefore always free from repetition, injected humour, or non-characteristic words etc. editors now use LoremIpsum as their default model text, and a search for 'loremipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Where does it come from? Contrary to popular belief, LoremIpsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a LoremIpsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. LoremIpsum comes from sections 1.10.32 and 1.10.33 of "de FinibusBonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of LoremIpsum, "Loremipsum dolor sit amet..", comes from a line in section 1.10.32. What is LoremIpsum? LoremIpsum is simply dummy text of the printing and typesetting industry. LoremIpsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing LoremIpsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of LoremIpsum. Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using LoremIpsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page Cutline here The standard chunk of LoremIpsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de FinibusBonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham. Where can I get some? There are many variations of passages of LoremIpsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of LoremIpsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the LoremIpsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate LoremIpsum which looks reasonable. The generated LoremIpsum is therefore always free from repetition, injected humour, or non-characteristic words etc. Pull Quote By: FFA Officer

9. Mock Up Flier Headline Goes Here around the pictures • What is LoremIpsum? • LoremIpsum • is simply dummy text of the printing and typesetting industry. • LoremIpsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. • It has survived not • only five centuries, • but also the leap into electronic typesetting, remaining essentially unchanged. • New Title • LoremIpsum • is simply dummy text of the printing and typesetting industry. • LoremIpsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. • It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. For more information contact: Link: Disclaimer,etc.

10. Graphic Design - Website • Adobe Dreamweaver • Designed for the speaker’s organization • Minimum two page design • Include 5 hyper links (internal and external) • Banners (headers) • Background color/ logos • Contact information (email) • Photos (2)

11. Website Example

12. Electronic Media - Blog • Post Often (Simulation – Create plan of 5-7 posts you would write about and complete one) • Fun Headlines, • Written in first person, create a tone that matches the way you speak • Select a theme • Between 200 and 300 words • Includes pictures (2) or video • Multiple links to sources or other information (5) • Avoid jargon and clichés • Invite comments, be sure to respond to comments

13. Sample Blogs • http://celestelaurent.com/ • http://agricultureproud.com/ • http://jeansboots.blogspot.com/ • http://proudtodairy.ning.com/profiles/blog/list?user=0dije8l9tfwzh

14. Electronic Media – Social Media • Purpose • Type of social media to be used • Content of pages • Key messages • Frequency of posts • Plan to gain followers • Other considerations • Link to National Example

15. Electronic Media – Video/Audio • Story should run from 90 seconds to 2 minutes • Write accurately and impartially • Short sentences (less than 18 words) • Write how it is spoken • Don’t use “I” or “we” • Avoid words that are hard to say • Set the Scene with words or visuals • Use Active Verbs • Use repetition • Cover: who, what, when, where, why, how • Images should help illustrate the 5 w’s and 1 h

16. Video and Audio Clips • Michigan Farm Radio Network • http://www.youtube.com/watch?v=_Z4f900KmRk&feature=youtu.be

17. AP Style and Editing • https://www.ffa.org/documents/cde_agcomm_resources.pdf • Capitalize only formal titles when using a name • Do not use courtesy titles • Spell out numbers under 10 • Write out number if starts sentence • State abbreviations – unique

18. Sample For Group

19. Sample For Group

20. Sample For Group

21. PracticumsCreate something from what you learned today • Please select the practicum you are least familiar with: • News Story • Press Release • Newsletter • Website • Blog • Social Media Campaign • Video • Audio Questions!

22. Data for your Newsletter, Website, Blog, Video

23. Photos

24. Quotes • “It’s pretty frustrating,” • Kisst says he’s losing money, not making it. • “Last year was pretty devastating. A dairy like ours lost in the seven figures,” said Kisst. • “It’s pretty sad when you do everything right [and] the best you hope to do sometimes is break even,” said Kisst. • “If you are diversified, you can take from one pocket and then put into the other pocket and try to survive refinance things. We have been around awhile, we are pretty strong. I don’t mind working for nothing, but I don’t wan’t to pay to go to work,” said Kisst.

26. What Materials Posted Locally Would be Helpful to you? • More Sample AP and Editing Tests? • Samples of Good Practicums? • This Presentation? • Links to the National Files that are Helpful? • Links to other resources? • Just like Nationals the practicums that will be used at State will be posted