1 / 1

Fox – We Bought a Zoo

Fox – We Bought a Zoo.

toshi
Download Presentation

Fox – We Bought a Zoo

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Fox – We Bought a Zoo • The Challenge: With limited budget 20th Century Fox wanted to drive awareness of their new release, We Bought A Zoo, amongst 25-54 women. A strong emphasis was placed on minimising wastage, making the communication as effective and efficient as possible, and making the release part of the consideration set. • The Solution:, Through the use of fitting room panels within multiple retailers – Dorothy Perkins, Wallis, Evans, Outfit and BHS – ‘We Bought a Zoo’ benefited from exposure within 670 UK high street and shopping mall stores, all in close reach of cinemas, footfall of over 8m 25-54 ABC1 women across the 2 week period and minimal wastage. Targeting delivered through the use of trusted & successful retailers meant that Fox could reach women when they were shopping, on their own or with friends, and enjoying a little me time away from the stresses of daily life. The up close and personal nature of fitting room panels gave ‘We Bought a Zoo’ a window into this experience and meant they were part of the conversation with thousands of women. • Key Details; • 5th - 18th March 2012 • Retailers; Dorothy Perkins, Wallis, Evans, BHS & Outfit • Formats; 5,950 x Fitting Room Panels across 670 UK stores • Planned & Bought by Vizeum/Posterscope

More Related