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HOPE IS NOT A STRATEGY GFA

Balance for Fruitful Christian Fundraising. HOPE IS NOT A STRATEGY GFA. DILEMMAS OF SMALL (ER) CHARITIES. Limited resources Limited staff Limited skill ‘Competing’ with those who don’t have limited resources and staff Sorting out priorities God’s leading versus everything else.

travis-albert
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HOPE IS NOT A STRATEGY GFA

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  1. Balance for Fruitful Christian Fundraising HOPE IS NOT A STRATEGY GFA

  2. DILEMMAS OF SMALL(ER) CHARITIES • Limited resources • Limited staff • Limited skill • ‘Competing’ with those who don’t have limited resources and staff • Sorting out priorities • God’s leading versus everything else

  3. PRINCIPLES vs. METHODS • Principles don’t change • Not the American way • Methods change • With region, culture, ministry life cycle, goals • Distinguish between the two • Change methodology as needed • Always Clarify principles

  4. What I ‘stepped in’... • Sent from the US office in 2006 • Develop the work • Transition to being independent of US office • A very US organization • An American from a ‘US organization’ • 2500 sq ft building rent (2 staff) • Ace Administrator in Gretchen • Big organisation, Little office

  5. Gospel for Asia • 16,500 national missionaries in 10 nations • Planting 17 churches every day • 64 Bible colleges with over 6,000 students • Broadcasting the Gospel in 110 languages • Helping over 53,000 Dalit children • Drilled wells for over 1800 villages • Over 90 fund designations • 100% goes to mission field

  6. GFA’s Fundraising Model • Exposure/Acquisition • Conversion • Development • Reporting and Retention • Partner focused, Mission field centric • Ministry oriented • Ends to an Ends • Lots of prayer

  7. GFA’s Fundraising Model • Exposure/Acquisition • Conversion Reporting and Retention • Partner focused, Mission field centric

  8. Prioritising • Ministry life cycle • P vs. PC • (Production vs. Production Capability) • 80/20 • Fly Wheel vs. Doom Loop

  9. The hole I dug... • Started the Development engine running • Website, Conferences, Meetings, etc. • Dealt with inefficiencies • Ditching the US database • Sorting/ mail equipment, etc. • Gretchen called to the US • Poor transition to new database • Overwhelmed by amount of new work

  10. A look at 2006 • £584,000 income (normalised) • 1,343 Donors • 1,214 ‘Partners’ • £268,000 Sponsorship funds

  11. WHAT THE LORD HAS DONE

  12. A BIT MORE DETAIL

  13. The Numbers

  14. So what happened? • Lots of Ups and Downs • Lots of prayer • Hope is not a strategy but prayer is • Focused on faithfulness • Eliminated inefficiencies • Kept focus on priorities • Developed each aspect of our fundraising model • Understood our strategic life cycle

  15. A DIFFERENT PERSPECTIVE

  16. A BIT MORE DETAIL What’s right and wrong?

  17. What’s right and wrong? • Excellent Exposure/Acquisition • Add value • Poor Conversion • Higher costs, both financial and staff • Poor follow-up (3% conversion) • Part of this is ministry life cycle • Felt it best to keep fly wheel spinning • 18% growth vs.???

  18. So what’s next? • Branding • Enhancing all conversion activities • Re-writing follow-up series • Email follow-up • Improve Free Book offer • Better qualifying • Stronger Messaging • Developing other methods of Acquisition

  19. Balance for Fruitful Christian Fundraising HOPE IS NOT A STRATEGY GFA

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