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Media and Advertising – Effects on Body Image

Media and Advertising – Effects on Body Image. Brainstorm. What influences our body image?. Current Magazine Covers – April 2012. Dove Onslaught. http://www.youtube.com/watch?v=bseHFrdTm8k Reflection Questions: What were the images that raced across the screen?

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Media and Advertising – Effects on Body Image

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  1. Media and Advertising – Effects on Body Image

  2. Brainstorm... What influences our body image?

  3. Current Magazine Covers – April 2012

  4. Dove Onslaught • http://www.youtube.com/watch?v=bseHFrdTm8k • Reflection Questions: • What were the images that raced across the screen? • What do you think was the message of this video clip? • Why do you think the clip ended with the statement “talk to your daughter before the beauty industry does”? • Why do you think this clip was titled ‘Onslaught’? • How does this clip relate to body image?

  5. Dove Evolution • http://www.youtube.com/watch?v=iYhCn0jf46U • A male version • http://www.youtube.com/watch?v=-_I17cK1ltY&feature=related

  6. Photoshop – Before & After

  7. Photoshop – Before & After

  8. Photoshop – Before & After

  9. Photoshop – Before & After

  10. Photoshop – Before & After

  11. Photoshop – Before & After

  12. Photoshop – Before & After

  13. Advertisings Image of Women • http://www.youtube.com/watch?v=PTlmho_RovY&feature=related • 5 min

  14. The Fashion Industry • One industry in particular that has been impacted by the media and advertising • Recall what BMI means... • Body Mass Index • BMI = weight(kg)/height(m)2 • Adult BMI scale • Underweight < 18.5 • Normal Weight18.5 - 24.9 • Overweight 25.0 - 29.9 • Obese class 30.0+

  15. The Fashion Industry – Images of Beauty • 1950s • Marilyn Monroe • Actress, Model • BMI: 20

  16. The Fashion Industry – Images of Beauty • 1960s • Twiggy • Model • BMI: 15

  17. The Fashion Industry – Images of Beauty • 1970s • Farrah Fawcett • Actress • BMI:

  18. The Fashion Industry – Images of Beauty • 1980s • Cindy Crawford • Model – the late 1980’s marked the beginning of the age of the supermodel. • BMI: 19

  19. The Fashion Industry – Images of Beauty • 1990s • Kate Moss • Model – marked the beginning of the ‘waif’ look • BMI: 16

  20. Action Figure Representations of Male Bodies • GI Joe 1960’s 2012 version

  21. Action Figure Representations of Male Bodies • Batman 1950’s 2012 version

  22. Reflection Question • What do these images tell us has been happening over the past 50+ years with respect to the portrayal of Beauty and Male Perfection in society? Focus on both males and females.

  23. Fabricating Beauty • http://www.youtube.com/watch?v=UToGBorgDqo • 5 min • Reflection Questions: • What are your reactions to this video? • What does this tell us about the ideal? • Who serves to benefit from making us believe that these are true images of people?

  24. Fast Frightening Facts • Today there is more pressure than ever on young girls and boys to be physically perfect. We see this reflected in the news all around us. Let’s look at some worrying facts: • 1 in 4 teen girls (12-18) practice some form of disordered eating. • 30% of Ontario girls 10-14 years old, who are deemed to be a healthy weight based on BMI, are dieting to lose weight. • By grade 6, 1 in 4 girls have been on a diet. • 13% of girls aged 15-17 have taken part in behaviour such as compulsive eating, throwing up or refusing to eat.

  25. Good News • Glamour magazine learned an important lesson in September 2009: normal women can sell magazines. • They featured a photo of this woman seen below who is a 20-year-old model named Lizzi Miller, a size 12-14. an avid softball player/belly dancer, who moved to New York City from San Jose to become a model. • The reactions to her photo were incredibly positive and encouraging, proving that magazines don't need to sell eating disorders, distorted body images or photoshop versions of femininity, but that real women of all shapes can be seen as beautiful - and profitable for magazines who choose to feature them.

  26. Read the article, Chicken Hips by Catherine Pigott and answer the questions on your worksheet.

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