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Probiotics Market: Innovation Trends & Competitive Analysis

Probiotics are largely recommended to treat womenu2019s urogenital health issues, and contain live strains of microorganisms and confer health benefits. Read more.

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Probiotics Market: Innovation Trends & Competitive Analysis

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  1. Probiotics Market: Innovation Trends & Competitive Analysis Withtherisingincidenceofdigestivehealthissuesandweightmanagementproblems,anumberofhealthcareprofessionalsarerecommendingprobioticstopatients.Theycontainlivestrainsofmicroorganismsandconferhealthbenefitswhenadministeredtoahostinadequatequantity.Yogurt,sauerkraut,kombucha,andkefir,aswellascompany-manufacturedcapsules,chewinggums,bottleddrinks,etc.,arecommonfoodscontainingthesemicrobiota. Probioticsarealsolargelyrecommendedtotreatwomen’surogenitalhealthissues.Besides,theyhavedemonstratedtobenefitthoseaffectedbychronicillnesseslikehighserumcholesterol,allergies,andevencancer,andarethuswitnessingincreaseddemand.TritonMarketResearchevaluatestheglobalprobiotics markettodevelopwithaCAGRof9.09%overtheforecastperiod,2022-2028. AnInsightintoTop-performingMarketSegments BacteriatoshowthefastestgrowthintheStrainsegmentwitha9.18%CAGR Comparedtoyeaststrains,bacteriastrainsareeasiertomodifygeneticallyinordertoobtaintherequiredfunctionality,andtherefore,witnessincreaseddemand.In2020,Chinaapprovedthreenewstrains,BifidobacteriuminfantisR0033,BifidobacteriumbifidumR0071,andLactobacillushelveticus R0052,byLallemandHealthSolutionsforuseininfantfoods.

  2. VeterinaryFeedtoshowthefastestgrowthintheEnd-usesegmentwitha10.96%CAGRVeterinaryFeedtoshowthefastestgrowthintheEnd-usesegmentwitha10.96%CAGR Withthegrowingmeatconsumptionworldwide,probioticsareincreasinglybeingadministeredtochicken,swine,aquaculture,etc.,intheformofanimalfeedtoenhancetheirhealthandensurefoodsafety.InNovember2020,Germany-basedEvonik’sAnimalNutritionbusinessverticallaunchedEcobiol®Fizz,aprobiotictabletforchickens. MarketPlayersAmptheirGamewithGrowthStrategies AcquisitionsemergeasaLeadingStrategy Thestudiedmarketisrifewithopportunitiesasconsumerdemandacrosstheworldhasheightenedsubstantially.Severalcompaniesarethusacquiringotherplayersaspartoftheirstrategicexpansionplanstoconsolidatetheirproductportfolios.Forinstance,inJuly2021,Ireland-basedKerryGroupcompletedtheacquisitionofSpain-basedBiosearchLifetoexpanditsproductportfoliowithHereditum®probioticstrains.Further,inAugust2021,Denmark-basedNovozymesacquiredUnitedStates-basedMicrobiomeLabs,whichboastsofavastportfolioofprobioticsolutions. NovelApproachforProductDelivery Whenconsumeddirectly,probioticsarepronetolosingtheirefficacyinthestomachenvironmentbeforereachingthedigestivetract.Asaresult,manufacturershaveinnovatedtechniqueslikemicroencapsulation,whichentailsencasingprobioticcellsinsideanoptimalprotectivematerialtopreservetheirviabilityduringgastrointestinaltransit.InJanuary2020,BiotechConsortiumIndiaLimitedannounceditsplanstocommercializethisencapsulationtechniquetoincreaseproducts’ shelflife. GrowinguseofOnlineChannels ConsumerslargelygravitatedtowardonlinesaleschannelsasaneffectoftheCOVID-19pandemic.Numerousmanufacturersthusturnedtoe-commerceplatformslikeWalmart,Amazon,LuckyVitamin,Shopee,Nutrabay,andothers,toreachtheirtargetconsumerbase.Infact,JarrowFormulasInc,whichoffersprobioticnutritionalsupplements,onlyoperatesasanonlinedistributionmodeandhasnophysicalstores.Discounts,specialoffers,andtheconvenienceofhomedeliveryaresomefactorsexpectedtodrivethegrowthofthissegment. NotableTrend– DevelopmentofInnovativeProductFormulations Companiesareplayingthefieldbycombiningrobustinnovationwithtop-notchmanufacturingandformulationcapabilities.Probioticfoods,beverages,anddietarysupplementsarenowavailableintheformoficecreams,candies,lozenges,chocolates,milksubstitutes,drops,powders,sachets,specializedbabyformulas,andothernovelformats. ArecentnotabledevelopmenthasbeentheformulationofproductsusingFastMelttechnology.ProbiFastMeltprobioticstickisonesuchproduct,whichcanbeingestedwithoutwater,bydissolvinginsaliva.Theriseincutting-edgeformulationsisthussteeringthemarkettowardsgrowth. WideningApplications– KeyforFutureGrowth Withthegrowingpopularityofprobiotics,thebeautyindustryhasnotbeenfarbehindinleveragingthe benefitsofthesehealthymicroorganisms.Consequently,anarsenalofcosmetic&skincareproducts–

  3. fromcleansersandmoisturizerstomasksandserums– packedwithfreeze-driedfriendlybacteria,arewidelyavailableinthemarket.Theseproductshelpstrengthentheskin’sbarrier,sootheinflammation,andevendiminishacne. Further,psychobiotics,atypeofprobioticsspecificallyformulatedtoboostpeople’smentalhealth,arealsowitnessingdemand.Thesesubstancesstimulatetheproductionofneurotransmitters,anti-inflammatorycytokines,short-chainfattyacids,andenteroendocrinehormones.Theyareusedinarangeofapplications,fromstressreductionandmoodenhancementtoanxietyreliefandneurodevelopment.Thefar-rangingapplicationspaintapositivepictureforthefutureoftheprobioticsmarket. FAQs: Q1)Whicharethemainsegmentscoveredintheprobioticsmarket? Strain,DietPreference,SalesChannel,andEnd-usearethemainsegmentscoveredintheprobioticsmarket. Q2)Whichisthedominantregionintheglobalprobioticsmarket? TheAsia-Pacificisthedominantregionintheglobalmarket,withthelargestmarketsharein2021andthefastestexpectedgrowthrateduringtheforecastperiod.

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