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Media and Entertainment Industry in India: An Overview

Media and Entertainment Industry has changed a lot since it came in India. And there will be no stopping in the changes. Indian Advertising Industry is the second most advertising industry in Asia and China. So, here is an overview of all the achievements and hardships, India has faced and achieved till today. Must readu2026 <br><br>For such latest news and gossips please visit www.trurescoopnews.com

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Media and Entertainment Industry in India: An Overview

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  1. Media & Entertainment Industry: An Overview

  2. Introduction Media & Entertainment industry is in a transformation phase as both old and new continues to coexist. Interactivity, digitization, multiple-platforms, multiple-devices and globalization of services-based landscape has remodeled the media and entertainment vertical over the last decade. The Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China.

  3. Recent development/Investments In Media and Entertainment Industry • The Indian digital advertising industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 32 per cent to reach Rs 18,986 crore (US$ 2.93 billion) by 2020, backed by affordable data and rising smartphone penetration. • India is one of the top five markets for the media, content and technology agency Wavemaker where its services clients like Hero MotoCorp, Paytm, IPL and Myntra among others • After bagging media rights of Indian Premier League (IPL), Star India has also won broadcast and digital rights for New Zealand Cricket upto April 2020.

  4. Government Initiatives In Media and Entertainment Industry • The Telecom Regulatory Authority of India (TRAI) is set to approach the Ministry of Information and Broadcasting, Government of India, with a request to Fastrack the recommendations on broadcasting, to boost reforms in the broadcasting sector. • The Government of India has agreed to set up the National Centre of Excellence for Animation, Gaming, Visual Effects and Comics industry in Mumbai. The Indian and Canadian Government have signed an audio-visual co-production deal to enable producers from both the countries exchange and explore their culture and creativity, respectively. • The Government of India has supported Media and Entertainment industry’s growth by taking various initiatives such as digitizing the cable distribution sector to attract greater institutional funding, increasing FDI limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance.

  5. Road Ahead In Media and Entertainment Industry • The Indian Media and Entertainment industry is on an impressive growth path. The industry is expected to grow at a much faster rate than the global average rate. • Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters. The rural region is also a potentially profitable target.

  6. For Such More Latest Entertainment news In English Visit Our Website. Phone Number:+91 708-701-9001 E-Mail: truescoopnews05@gmail.com Website: www.truescoopnews.com

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