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August 30, 2011

ONLINET would like to be a unique brand , who’s products are hardly comparable to its competitors. What and how would you communicate to the market , in order to achieve this ? . August 30, 2011. Faye An Ajay Bharadwaj JP Checa Lauren Matthews Natarajan Ramachandran Vibhu Sinha

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August 30, 2011

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  1. ONLINET would like to be a unique brand, who’s products are hardly comparable to its competitors. What and how would you communicate to the market, in order to achieve this ? August 30, 2011 Faye An Ajay Bharadwaj JP Checa Lauren Matthews NatarajanRamachandran VibhuSinha Paul Stahlke

  2. Brand Ideal Tree Ref: Jim Stengel Study

  3. Basic Analysis: Competitors, Differentiators, Commonalities

  4. Product • Awareness • Apply for innovation awards • Obtain well known third party quality evaluations • Sponsor events • Price • Be aware ofcompetitive price points • Price it appropriately as premium product • Channels • Publish thought and leadership articles • Partner with Universities and faculty • Engage in Online Marketing • Attend trade shows and conferences • Use a PR firm

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