1 / 7

Pay-per-Click For Law Firms Top 5 Mistakes to avoid

Want to know about 5 mistakes law firm does while conducting Pay per click campaigns? These crucial tips can save your PPC money from being in vain. Want to know more? Check this out! <br>Visit At- https://ttcdigitalmarketing.com/paid-marketing-ppc-services/

ttc1
Download Presentation

Pay-per-Click For Law Firms Top 5 Mistakes to avoid

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pay-per-Click For Law Firms: Top 5 Mistakes to Avoid

  2. Improper Conversion Tracking Not keeping proper track of conversations may lead to all PPC efforts being in vain. Due to a lack of proper guidance, you may miss recording all results you get from an email conversation or phone call. This mistake may lead you to fail to measure the ROI from PPC for lawyers and the efficiency of keywords. Maintain a Google sheet or excel as a mini CRM to keep the track of all conversations.

  3. Not Having Dedicated Landing Pages Not having dedicated landing pages can also make your paid campaign ineffective. A landing page with the necessary information can assist your potential client in the right direction. Make sure to build your landing page mobile-friendly. Put testimonials, contact details, and all required calls to action on the landing page and build your page by keeping a resemblance with your ad copy.

  4. Poor Location Targaeting A lot of lawyers are not properly tracking the conversions from PPC campaigns. By not tracking conversions properly you aren’t able to really understand the exact ROI that you’re getting from your PPC campaigns and not able to see which keywords and ads are performing best. Now I’m not just talking about the conversion tracking that AdWords or Bing provides you with but, keeping track of what happens after that email or phone call. Not setting a proper radius according to your business address is definitely a major mistake you can do. Don’t just mention the area; be more specific about your area of operation. This step is necessary to target potential customers, particularly in the adjacent area of your business. Use the Radius targeting tab properly to get effective results from the PPC marketing services.

  5. Using Too Many Keywords in an AdGroup Using keyword-clustered ad content for your ad group is a wrong idea. It will diminish the effectiveness of the PPC ad campaign. Don’t let this mistake destroy your PPC strategy. Make a keyword analysis and pick up only the most appropriate ones. Include only a few keywords that are relevant to the services your firm offers.

  6. Running Never-Ending Campaigns PPC campaigns are very effective to attract web traffic in the small term. But over time, the old PPC key words may start to lose its relevance and effectiveness. Keep working and implanting new ad campaigns and strategies. Releasing new PPC marketing campaigns and fresh strategies helps to regain relevance and web traffic.

  7. GET TOUCH WITH US www.ttcdigitalmarketing.com

More Related