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Notes about this unit

Notes about this unit The unit structure is adapted from the 4MAT instructional model which answers the questions WHY, WHAT, HOW and IF.

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Notes about this unit

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  1. Notes about this unit The unit structure is adapted from the 4MAT instructional model which answers the questions WHY, WHAT, HOW and IF. The order of topics as presented in the textbook has been altered to follow the 4MAT model, support working memory, and fulfill the instructional objectives. Refer to the document Unit and Topic Structure for more information. Each slide includes a facilitator script, followed by instructional design explanatory notes. A handout has been included, so that the notes can be followed in slide show mode. Running time of the Passive Data Collection unit is 12-15 minutes, as determined by the target length of the course (6.5 hrs) and amount of source material to be covered. As such, this is not a learner-centered design. A learner-centered design would address audience needs and data from Kirkpatrick level 2 evaluations. A design document, facilitator guide, and participant guide fell out of the scope of this assignment, but would otherwise be included in a complete solution. This unit is designed to be easily converted to e-Learning.

  2. Unit 5 Online privacy: Using personal information on websites and other internet technologies • PASSIVE DATA COLLECTION

  3. What is passive data collection?

  4. Cookies

  5. HTML Cookies First-Party Cookie HTML

  6. HTML Cookies Third-Party Cookie Lorum Ipsum News Lorum Ipsum News AdNet Advertisement Network

  7. HTML Cookies Session Cookie On-line Chat Interactive Survey Shopping

  8. HTML Cookies Persistent Cookie Persistent log-in Preferences and Settings Avoid same ads

  9. HTML Cookie vs. Flash Cookie Internet Explorer Flash Cookie Fl Firefox

  10. Best Practices for Cookies TRUE or FALSE It is acceptable for a cookie to contain personal information. TRUE For example, when a website has an identified purchase transaction, a session cookie may contain the user’s name. However, personal data should always be encrypted.

  11. Best Practices for Cookies TRUE or FALSE A description of the usage of all first-party cookies is an adequate notice. FALSE Notices should also disclose the involvement of third-party cookies.

  12. Best Practices for Cookies Choose the correct answer By default, use [session, persistent] cookies. SESSION Persistent cookies should be used only when there is a justifiable need.

  13. Best Practices for Cookies Choose the correct answer When using persistent cookies, set an expiration in the [near future, distant future]. NEAR FUTURE Persistent cookies should expire when there is no longer a justifiable need for tracking.

  14. Best Practices for Cookies • Multiple choice • Cookie management can be performed through: • a browser • a file system • an opt-out mechanism • an opt-in mechanism • all of the above e) all of the above

  15. Web Beacons YOUR AD HERE Ad Clicks Referring URLs IP Addresses E-Mails Read Number of Visits

  16. Digital Fingerprints URLs IP Addresses Browser Types Times of Visits Device Types Font Preferences

  17. Mobile Online Privacy This slide intentionally left blank.

  18. Passive Data Collection • DISCUSSION

  19. Discussion In Europe, Directive 2009/136/EC – the EU Cookie Directive – requires users give consent before cookies can be placed on their computers. The FTC is proposing a “Do Not Track” approach giving users a single choice to opt out of tracking. The Digital Advertising Alliance has developed an icon users can click to obtain information on how to exercise choice. What are the strengths and weaknesses of these approaches?

  20. Discussion Should all information in a cookie be considered personal information?

  21. Discussion How and when should the EU Cookie Directive be applied for websites that are hosted outside of the EU but that have EU visitors?

  22. Unit 5 Online privacy: Using personal information on websites and other internet technologies • ATTACKS

  23. Pop-up ads and Adware Installing Freeware File Sharing On-line Games

  24. Sources Vacation image from Flickr Commons https://www.flickr.com/photos/floridamemory/8079715772/in/photolist-k1T2DS-ePRZm8-dJtuJi-ow6Niu-oeTwo9-oddexE-oeTB1e-8trfuC-cpA39w-diYE1m-5KbRUp-oeh15m-odjNCo-owgEKp-odjHs4-owzc9K-odjKre-ouMERA-oeQicA-oeGoQo-ovizEe-hTuo5f-oeW2T6-idLji3-ddZhjb-faMxMQ-dhZHjZ-cWLBcj-5oYraY-oeQMsG-i7CG1T-ovUTaL-odboRU-osABH9-obXa7t-owk2hs-oep7w4-8pheE8-6uRTfu-cDo2k5-ddZnDZ-bv8JcV-6uRTpY-e62EeA-cDpErs-dhZGrT-oeV7G7-dtAZuq-owdm2C-oveo7x Flash cookies http://www.reputation.com/reputationwatch/articles/how-manage-disable-and-delete-flash-cookies Managing cookies in IE http://support.microsoft.com/kb/260971 Microsoft Clip Art http://office.microsoft.com/en-us/images/business-CM079001906.aspx Do Not Track http://www.ftc.gov/news-events/media-resources/protecting-consumer-privacy/do-not-track Lorum ipsum http://www.lipsum.com/feed/html Digital Fingerprinting https://panopticlick.eff.org Building Expertise: Cognitive methods for Training and Performance Improvement, 3rd edition Ruth Covin Clark Telling Ain’t Training, 2002 Harold Stolovitch and Erica Keeps Merril, M.D. (2002) First principles of instruction. Educational Technology Research & Devevlopment, 50(3), 43-59.

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