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Tell Me a Story

Tell Me a Story. t he power of storytelling Sr. Kathleen Lunsmann , IHM, CFRE President, SOAR! Bonnie O’Neill Meyer, CFRE Meyer Partners, LLC. Tell me a story. Why stories? 2 What makes a great story? Real life stories & winning appeals Practical tips. Top 5 Reasons Why ….

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Tell Me a Story

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  1. Tell Me a Story the power of storytelling Sr. Kathleen Lunsmann, IHM, CFRE President, SOAR! Bonnie O’Neill Meyer, CFRE Meyer Partners, LLC

  2. Tell me a story • Why stories? 2 What makes a great story? • Real life stories & winning appeals • Practical tips

  3. Top 5 Reasons Why …

  4. Why stories? Reason #5 Stories are how we get to know one another.

  5. Why Stories? Reason #4 People remember stories.

  6. Why Stories? Reason #3 Stories convey wisdom … insights.

  7. Why Stories? Reason #2 Stories build brand.

  8. Why stories? 5. Stories are how we get to know one another. 4. People remember stories. 3. Stories convey wisdom … insights. 2. Stories build brand. 1. Stories lead people to act.

  9. Made to Stick. • A credible idea makes people believe. • An emotional idea makes people care. • The right stories make people act. • Chip Heath and Dan Heath, Made to Stick

  10. Nonprofit Storytelling • Bring the impact of your mission, vision and programs to life.

  11. Tell me a story

  12. What makes a great story? • Name • Details • Quotes • Actions that paint a picture • Strong lead • Sequence of narrative creates curiosity • Conversational language • Concrete nouns • Clarity • Relevance to core values

  13. Our Stories

  14. Sister Peg

  15. Sister Peg

  16. Regina Laudis

  17. Regina Laudis

  18. Regina Laudis

  19. Cenacle Sisters

  20. Cenacle Sisters

  21. Cenacle Sisters

  22. Cenacle Sisters

  23. Cenacle Sisters

  24. Thanksgiving

  25. Thanksgiving

  26. Saving William

  27. Five Practical Tips Collect (find) stories rich with detail. Own the story: adapt for spokesperson. Action: active verbs paint the picture. Color: use real quotes from real people. Hook.

  28. Bonus How-to’s • Write fast • Edit slow • Read your story out loud

  29. Philanthropy & Storytelling • Circulate stories with staff. • Make storytelling a part of your culture of philanthropy.

  30. The end.

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