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The World of Advertising

The World of Advertising. What do you think?. What is advertising? Why do we advertise? Is advertising really necessary? Does advertising influence us? Is advertising corrupting our society?. http://www.youtube.com/watch?v=82n1PX1hVEY http://www.youtube.com/watch?v=ia7-24RvCjc

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The World of Advertising

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  1. The World of Advertising

  2. What do you think? • What is advertising? • Why do we advertise? • Is advertising really necessary? • Does advertising influence us? • Is advertising corrupting our society?

  3. http://www.youtube.com/watch?v=82n1PX1hVEY http://www.youtube.com/watch?v=ia7-24RvCjc http://www.youtube.com/watch?v=bgLZ-KCVzjk http://www.youtube.com/watch?v=gjRisj1vaDo

  4. Visible Thinking Complete the survey. Discuss results in a group of 4 Each group report back Conclusions and insights

  5. Fast Facts • Amount spent on advertising in Australia in 2007 - $12.7 billion • Advertising aimed at children (worldwide) - $15 billion • Children aged 12 – 17 will ask their parents for products they have seen advertised an average of nine times before they finally give in. • Researchers have linked social issues such as obesity, depression, sexual behaviour, eating disorders, violence and debt directly to advertising

  6. Representing Our World • What does advertising say about our world? • What is valued? • What is attractive? • What constitutes success? • How we should behave? • Is this real?

  7. Representation • What version of reality is conveyed by the following ads? • Consider what messages are conveyed regarding: • Gender • Success • Values • Behaviour

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