The Power of Turning Outward

2. harwoodonline.org The Power of Turning Outward View and Download: Aspirations Triangle

4. Use the chat box to share questions and comments during the presentation. Choose “Presenters Only” or “Everyone” in the “To” box. Hit the arrow or enter key to send. Want more detail? Click “Full Screen” to enlarge (click again to return to the original view)

5. Charles Meyer Executive Director National Center for Media Engagement @charlesmmeyer

6. Turning Outward and Acting with Intentionality www.harwoodonline.org

7. harwoodonline.org The Power of Turning Outward Value Proposition If we turn outward and become more intentional in our choices and judgments in creating change we can have greater impact and increase our relevance and significance in communities.

8. harwoodonline.org The Power of Turning Outward • Turning Outward is about our orientation to the community and our behaviors. • To stay turned outward we must be intentional. • Intentionality helps set a course as you make choices and judgments about: • Shift your thinking about the impact you can have • “Start Listening” - How and with whom you engage • Your value to the community • Partners, Collaborations and Building Relationships

9. harwoodonline.org Aspirations & Intentionality What will we cover? • Why aspirations are important • A tool to identify shared aspirations • Simple steps to align partners, staff, board and set a course to move forward • An Intentionality test to keep aspirations front and center

10. harwoodonline.org Aspirations • Are the quickest way to get people/groups to turn outward. • Provide a “North Star” for your work. • Come from inside; people will “go to bat” for them (Unlike “problems or “visioning” exercises. • Are essential if you want your work to be relevant to your community. • Become key for creating alignment with your staff, board and/or partners.

11. harwoodonline.org Aspirations Triangle • Three simple questions you can use today with your staff, board, community groups or partners. • Identifies shared aspirations – helps us to see what we have in common. • Surfaces people’s concerns and the changes they believe need to take place.

12. harwoodonline.org Aspirations Triangle • My aspirations for my community are… Think about this question and then take a second to type your answers into the chat box.

13. harwoodonline.org Aspirations Triangle 2. The challenges we face in reaching these aspirations are… Think about this question and then take a second to type your answers into the chat box.

14. harwoodonline.org Aspirations Triangle 3. What needs to change in the community to reach our aspirations? Think about this question and then take a second to type your answers into the chat box.

15. harwoodonline.org Using the Aspirations Triangle • Ask each person in the group to write their answer to each of the 3 questions. • Ask people to share their answer to the first question with the group. • Write down people’s answers – ideally where everyone can see. • Then have people share their answer to the second question and record. • Repeat for question three.

16. harwoodonline.org Using the Aspirations Triangle • Look for themes for each question and call them out. • Ask yourself: • What are people trying to tell me? • What’s the story here?

17. harwoodonline.org Using the Aspirations Triangle How could knowing those themes inform or impact your work?

18. harwoodonline.org Using the Aspirations Triangle The power of aspirations • Identifies shared aspirations – so that people can see what they hold in common. • Suggests where we can get started and what we need to do and create together.

19. harwoodonline.org Using the Aspirations Triangle Shared aspirations, challenges and conditions are likely to have implications for: • Shift your thinking about the impact you can have • “Start Listening” - How and with whom you engage • Your value to the community • Partners, Collaborations and Building Relationships

20. harwoodonline.org Using the Aspirations Triangle • Use the Aspirations Triangle at your next staff meeting. • Use the Aspirations Triangle with your Board to help set a trajectory for your work and align people’s efforts. • Use the first aspiration question to start your next few meetings with groups in the community. • Use it with your partners to learn about their aspirations and see where there is overlap.

21. harwoodonline.org Using the Aspirations Triangle Questions about using the Aspirations Triangle?

22. harwoodonline.org Intentionality • All of the Harwood tools and webinars help you to turn outward and act with intentionality. • Aspirations are key drivers of turning outward. • They help us focus on where there is common ground, where to get started and what is relevant.

23. harwoodonline.org Intentionality • We have developed 6 Intentionality tests to help leaders focus on turning outward and taking action. We will come back to them in future webinars. Today we’ve focused on the first two. Use these tests regularly to check yourself in your work. • Am I turned outward toward the community? • Are my actions rooted in people’s shared aspirations? Click here to view and download all 6 Intentionality tests

24. harwoodonline.org Getting Started Remember: • Participating in this webinar without also taking offline action will have little impact. • For this to become real, for Intentionality to help create change in your station you must also act.

25. harwoodonline.org Next Steps • Use the Aspirations Triangle at your next staff meeting. • Use the Aspirations Triangle with your Board to help set a trajectory for your work and align people’s efforts. • Use the first aspiration question to start your next few meetings with groups in the community. • Use it with your partners to learn about their aspirations and see where there is overlap. • Download and print out the six Intentionality Tests see how you’re doing.

26. harwoodonline.org Resources • Look for emails from NCME about the next webinar • Access the resources in this webinar at: http://mediaengage.org/resources/ArchiveResources.cfm • Want examples of how this works in real life? Click here to get Chapter 4 of Why We’re Here: The Powerful Impact of Public Broadcasters When They Turn Outward (get the full book here).