1 / 13

Major New Programming Initiatives, Incredible Momentum On Digital Platforms

Major New Programming Initiatives, Incredible Momentum On Digital Platforms. April 2009. A brutal situation for radio: 266 stations go dark since Q407. Breakdown of 266 radio stations by format, owner, location and type (data as of 2/17/09). Source: FCC, Radio-locator.com.

ull
Download Presentation

Major New Programming Initiatives, Incredible Momentum On Digital Platforms

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Major New Programming Initiatives, Incredible Momentum On Digital Platforms April 2009

  2. A brutal situation for radio: 266 stations go dark since Q407 Breakdown of 266 radio stations by format, owner, location and type(data as of 2/17/09) Source: FCC, Radio-locator.com

  3. Indexed total advertising spend 2005 through 2012F(2005 = 100) Optimistic analyst Mid analyst ’08 level Low analyst Forecasts Note: Totals represent nominal values Source: Kagan, Credit Suisse: Entertainment industry 10/27/08 2009 will continue to be difficult… ad forecasts still bearish

  4. Clear Channel Radio istakingresponsibility for the health and successof our company.

  5. Significant expansion of our commitment to local communities New and expanded public-service partnerships Local and national commitments Expanded public-service announcements (PSAs) MINIMUM OF twelve times a day, throughout all dayparts Will invite local community leaders and members to contribute Improving to local public affairs programming Improving weekly public affairs shows New, VARIED LENGTH segments, from :05 to 5 minutes in length Local Advisory Boards in every market, nationwide Builds on highly successful five-year program 24/7 access for local authorities to local station management A sophisticated system that connects officials to local management New investments in driving our AM/FM audience

  6. New Premium Choice program identifies radio’s highest-performing content across music genres and on-air talent Empowering local program directors … and local talent • The imperative: increase audience size across all day parts • Local PDs have total choice and flexibility to choose day part(s), specific talent in any combination … or not at all • Local on-air talent can now be rewarded for extraordinary success • Premium Choice will build the careers of lesser-known talent that consistently outperform their peers • A key element: CCR’s proprietary performance-analysis tool • PPM ratings give new insight into top-performing music content • Music content will be available by day part or format

  7. Important new opportunities for new, local andunsigned music artists AM/FM programs showcasing new/emerging artists In 2008, aired more than 2800 hours! More programming on formatted stations where these shows make the most sense Expanding NEW! artist on-demand program to mobile broadcasts More than 15,000 emerging, local and unsigned artists have already been promoted to millions of listeners Currently available via hundreds of local-station Web sites New opportunities for local, emerging, unsigned artists The highest level of community commitment ever… from Clear Channel Radio or anyone elsein the industry!

  8. Ratings Book Prior to Seacrest Ratings Book Immediately after Adding proven programming to the right stations lifts ratings! Steve Harvey has improved ratings everywhere he’s been picked up On Air With Ryan Seacrest increased AQH share in San Francisco by 86% and in Denver by 46%!

  9. New online and mobile stations! Some focused on music genres … Country road Soft rock … and some on personalities! Kid Kradick Lex & Terry A growing stable of innovative channels erockster, Pride, Smooth Jazz, slow jamz, etc. AT40 (Ryan Seacrest), Elvis Duran, JohnJay and Rich Also on tap… Traffic-on-Demand expanding to 10 markets NEW! solely focused on developing and unsigned talent New investments in driving our digital audience

  10. iheartradio is the #2 most down-loaded app in BlackBerry App World More than 257,750 downloadsto date! Engagement is outstanding Users average73 minutes of listening per week The #1 radio application More users than either Slacker or Pandora! Clear Channel is the top media brand in BlackBerry App World Ahead of CBS, Viacom, AOL, Yahoo!, New York Times, MySpace and facebook An incredible iheartradio debut on Blackberry App World

  11. 1 million downloads in just20 weeks! Averaging 50,000 downloads per week Weekly unique users up 43% #3 music app! A top 100 free iPhone app(out of more than 25,000!) Sustained engagement iheartradio listening on the iPhone is growing 13% per week Averaging 189,000 sustained users per week!(as of week ended April 4th) (total minutes) Total TSL (in minutes) iheartradio listening growing13% per week! Update: iPhone engagement is through the roof!

  12. Online Audience as % of Total Audience (AQH) 8.6% 14.6% 7.1% 9.6% 12.4% 10.7% 12.5% Online, mobile efforts are increasing total unique Clear Channel Radio audience by up to 15% Source: Arbitron, Ando Media

  13. Major New Programming Initiatives, Incredible Momentum On Digital Platforms April 2009

More Related