1 / 31

E-Commerce: Crossing the Borders at the Click of a Mouse

E-Commerce: Crossing the Borders at the Click of a Mouse. Li Jiming Deputy Director General of Yunnan Department of Commerce PRC, June 2011. Yunnan International E-commerce Company. The US Is No Longer the Center of the Online Universe. Source: comScore World Metrix, October 2010.

ulla
Download Presentation

E-Commerce: Crossing the Borders at the Click of a Mouse

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. E-Commerce:Crossing the Bordersat the Click of a Mouse Li Jiming Deputy Director General of Yunnan Department of Commerce PRC, June 2011 Yunnan International E-commerce Company

  2. The US Is No Longer the Center of the Online Universe Source: comScore World Metrix, October 2010

  3. U.S. E-Commerce Dollar Sales Growth ($ Billions) Source: comScore e-Commerce Measurement

  4. E-Commerce Growth Exceeds Growth of Total Retail

  5. Lower Income Segment is the Strongest Rebound e-Commerce Sales by Income Segment ($ Billions) Growth vs. YA Source: comScore e-Commerce Measurement

  6. Distribution of Internet Users, Age 15+ Source: comScore Media Metrix, December 2010

  7. Growth of Mobile Market Enablers in EU5 Source:comScore MobiLens, Dec-2009 -Dec-2010 (3 Month Average)

  8. In Comparison: % Adults in EU Making Online Purchases

  9. South Korea: E-Commerce • South Korea is the third largest eCommerce market in the Asia-Pacific region, after Japan and China • On the global stage, it has higher online penetration, broadband penetration, and mobile penetration than the United States – and is recognized as a leader in mobile payments and virtual goods

  10. South Korea: E-Commerce • The number of Internet users in South Korea reached 36 million in 2009, accounting for 74% of the total population • E-Commerce growth in South Korea is higher than expected - projected to reach approximately USD 17 billion in 2009 • Payment cards are the dominant online payment tender in South Korea and are used for approximately two-thirds of online purchases

  11. E-Commerce Takes Off in Japan • Revenues from e-commerce in Japan have expanded every year by around 17% since 2005, and are expected to grow at nearly 10% a year for the next five years

  12. Online Audience Sizes in Southeast Asia Source: comScore Media Metrix, December 2009 to December 2010

  13. Emerging Internet Markets in Southeast Asia Skew Very Young Source: comScore Media Metrix, December 2009 to December 2010

  14. Online Retail is Growing Rapidly in Southeast Asia Source: comScore Media Metrix, December 2009 to December 2010

  15. Top Retail Sites are Almost Exclusively Local Unique Visitors (000) Top 5 Retail Sites per Country

  16. Half of Asia Internet Users Are in China • Until the end of 2010, the number of internet users in China has taken up 23.2% of that in the world, and 55.4% of that in Asia

  17. E-Commerce: Increased Retail Sales Share

  18. Fragmented Market Grows Online Shopping • Unlike in the US, the traditional retail market in China is highly fragmented

  19. China Online Retailers Stand Out • E-commerce saves online retailers store operating costs, lowers their marketing expenses, and improves their inventory turnover, allowing them to offer competitive prices • Chinese consumers often enjoy 30-40% discounts when shopping online, relative to shopping at the traditional retail stores • Most online retailers offer free door-to-door delivery within days

  20. ADB: Why e-Commerce Important* • Internet is dramatically changing the way goods and services are produced, delivered, sold and purchased • Internet technologies have the potential to empower SME • Potential benefits of e-commerce for developing world are immense - any company can enter global markets where size and location become rather irrelevant * Asavin Chintakananda, Senior Advisor, Asian Development Bank, Page 6 of “Financing E-Commerce While Fighting Poverty” Presentation

  21. China: The Engine of GMS Trade • Continuous price rise in China as well as the protectionist measures in the US and the EU are motivating Chinese firms to move into neighboring ASEAN region Source: United Nations Commodity Trade Statistics Database and Author‟s Calculation.

  22. China: Trading Across Border Costs

  23. Phase 1: B2B Trial in ASEAN-China FTA • AMSs may consider to make reference and utilize ASEAN-China FTA B2B Platform • Targeting lower entry costs and barriers for ASEAN enterprises • Access exciting yet fragmented markets • B2B for ASEAN Member Countries and China to promote inter-regional trade • More support coming targeting Cross-Border online settlement and e-Port • Currently running a trial with Malaysia – lesson learned: government support is critical to success

  24. B2B: Homepage

  25. B2B: Trade Workflow

  26. Rationale for Trial • Accelerate adoption of e-commerce trade • Continuous building of infrastructure, legal framework and increase awareness in e-trade on costs and benefits • Targeting trade opportunities between ASEAN Member Countries and China as a priority in the early trial – worth consideration • Domestic B2C and C2C markets when ready • Effective utilization of transportation infrastructure upgraded in recent years

  27. Phase 2: B2B2C Through Established Partners • Utilize and make use of an established electronic shopping mall at Newegg and other established channels in the U.S. • Leapfrog bypassing ground zero • Shorten learning curve • Access vast middle class consumer segment • Accelerate trading with China through Newegg platform in China • Currently running a trial with Malaysia

  28. Phase 3: Domestic B2C/C2C • Consider to utilize Newegg and other available Public e-Commerce Platforms • Consider not to re-invent certain basics • Reduce learning curve • Lower start-up and entry costs • Tailor-made to specific needs • Government support from each country is critical • Relevant ASEAN Secretariat involvement and coordination very important • Comprehensive planning but small wins through trials utilizing an established channel is recommended

  29. Conclusion • Global e-commerce spending is projected to increase more than 90% by 2014 • Majority of the growth will be in Asia Pacific region especially from China • f • Leverage on the existing platform for faster and easy entry into the e-commerce market • Utilization of FTA B2B platform to increase inter-regional trades

  30. Keys to Success • Adequate e-commerce infrastructure in place • Policy and regulatory framework • Common platform: wheels not made here • B2B before B2C in certain countries • International and local collaborators

  31. THANK YOU! http://www.asean-cn.org http://www.cn-asean.org JUNE 2011 Yunnan Department of Commerce PRC

More Related