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Social Media Tactics

Social Media Tactics. Thursday, October 27, 2011. Value. Efficiency Michelle Ketcham. What is Social Media. “ Activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using conversational media ” Safko & Drake (2009)

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Social Media Tactics

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  1. Social Media Tactics Thursday, October 27, 2011

  2. Value • Efficiency • Michelle Ketcham

  3. What is Social Media • “Activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using conversational media” Safko & Drake (2009) • Social Media Revolution 2011

  4. Uses of Social Media • Branding • Geographics • Interest Graph • Dashboard • Event Management • Live Streaming • Geolocation • Relationship • Marketing & Advertising • Rich Media • Communications Management • Research & Analysis • Stream Management • Mobile Application • Trends • Social CRM • Influence and Resonance • Search • Causation

  5. Three Main Social Medias Websites • Facebook • Twitter • LinkedIn

  6. Facebook • Started in February 2004 • Used to keep up with friends and fans, upload photos, share links and videos and learn more about the people they meet.

  7. Twitter • Started in March 2006 • Used as a social networking and microblogging service that allows people to send short text messages 140 characters in length, called "tweets", to friends, or "followers."

  8. LinkedIn • Started in May 2003 • Used to connect to trusted contacts and connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

  9. Public Relations and Social Media Step 1: Develop • Develop a social media strategy • Link to business results instead of the number of followers and fans • Monitor social media sites • Determine relevant channels to engage • Determine types of conversations that will happen

  10. Public Relations and Social Media Step 2: Define • Define the following: • Target audience • Goals (related to the PR plan) • Tactics to achieve the goals • Metrics

  11. Public Relations and Social Media Step 3: Execution • Execute a social media strategy that delivers results • Engage in the social channels • Listen and identify opportunities • Create engaging content (thought leadership) • Integrate with existing marketing/communication teams

  12. Public Relations and Social Media Step 4: Measure • Measure/analyze results • Track and report • Update strategy as needed

  13. Social Media Tracking • Radian6: Identify trends • BudURL.com: Track the number of story clicks • Google Analytics: Track the number of page views • Excel: Track the number/type of followers

  14. Tips for Engaging in Social Media • Identify and listen to relevant social channels • Know your voice • Be conversational, authentic and believable • Commit to being engaged and stay with it

  15. Tips for Engaging in Social Media • Build your credibility • Engage and interact, don’t just post content • Time your postings • Make sure it’s relevant (tip: A quick look at Google Trends will confirm) • Track and report results

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