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Effective Reporting Make Sure You Tell the Story

Effective Reporting Make Sure You Tell the Story. Jim Horne Lowe’s Companies, Inc. Jim.s.horne@lowes.com. Rules of Journalism. Who What Where When Why How. Effective Reporting. WHO. Who is the audience?. Effective Reporting. WHO is the audience? WHAT. What happened?.

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Effective Reporting Make Sure You Tell the Story

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  1. Effective ReportingMake Sure You Tell the Story Jim Horne Lowe’s Companies, Inc. Jim.s.horne@lowes.com

  2. Rules of Journalism • Who • What • Where • When • Why • How

  3. Effective Reporting • WHO

  4. Who is the audience?

  5. Effective Reporting • WHO is the audience? • WHAT

  6. What happened?

  7. What happened?

  8. Effective Reporting • WHO is the audience? • WHAT happened? • WHERE

  9. Where did it take place?

  10. Where did it take place?

  11. Effective Reporting • WHO is the audience? • WHAT happened? • WHERE did it take place? • WHEN

  12. When did it take place?

  13. When did it take place?

  14. Effective Reporting • WHO is the audience? • WHAT happened? • WHERE did it take place? • WHEN did it take place? • WHY

  15. Why did it happen?

  16. Why did it happen?

  17. Effective Reporting • WHO is the audience? • WHAT happened? • WHERE did it take place? • WHEN did it take place? • WHY did it happen? • HOW

  18. How clear is your presentation? Niven’s Law of Writing: If you've nothing to say, say it any way you like. Stylistic innovations, contorted story lines or none, exotic or genderless pronouns, internal inconsistencies, the recipe for preparing your lover as a cannibal banquet: feel free. If what you have to say is important and/or difficult to follow, use the simplest language possible. If the reader doesn't get it then, let it not be your fault.

  19. Effective Reporting • WHO is the audience? • WHAT happened? • WHERE did it take place? • WHEN did it take place? • WHY did it happen? • HOW clear is your presentation? (always) • HOW did it happen? (when needed)

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