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The Gun Industry

The Gun Industry. THE GUN INDUSTRY (NRA is a proxy/front for the gun industry) Usually overlooked in the liberal vs conservative "gun control" debates Based partly on Making a Killing by Tom Diaz, NY:The New Press, 1999. The Gun Industry. Note: smoking didn't decrease until the

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The Gun Industry

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  1. The Gun Industry THE GUN INDUSTRY (NRA is a proxy/front for the gun industry) Usually overlooked in the liberal vs conservative "gun control" debates Based partly on Making a Killing by Tom Diaz, NY:The New Press, 1999

  2. The Gun Industry Note: smoking didn't decrease until the tobacco industry became a target! (Lot of parallels to tobacco industry!) (US companies dumping cigarettes in third world countries, Canadian companies dumping handguns in the US!!)

  3. The Gun Industry Multi-billion dollar industry - organized like any other industry - except mostly private/secret (most are not publicly held companies). Four sectors: Manufacture/import Wholesalers Retailers Consumers

  4. The Gun Industry Also advertising & promotion through: • Gun press (magazines, newsletters, etc.) • Professional associations like the NRA (National Rifle Association) • Movie/entertainment industry links • Video game and toy industry

  5. The Gun Industry About 16% of US adults own handguns - owners decreasing -- dilemma for gun indus but the number of handguns is increasing (fewer owners, more guns!)

  6. The Gun Industry CostsBenefits (paid by public!) (none for public!) est. $112 bill a year “self defense” $60 bill assaults sporting/collecting $41 bill suicides $11 bill accidents + many thousands of deaths & injuries

  7. The Gun Industry History/background (Note: US “history” of common handgun ownership is a myth!) Agricultural/rural background -- mostly long guns for hunting and protection against predator animals. (Recent research on probate records - most long guns broken!!)

  8. The Gun Industry With urbanization, continuing decreasing ownership of long guns (not needed in urban areas!) No demand for handguns either!

  9. The Gun Industry After WW2, gun industry seeking new markets - long guns & sport shooting not marketable in urban areas. ** Declining industry With rise of crime in 1960's, industry patched together new marketing strategy around fear of crime and handguns for “protection”.

  10. The Gun Industry Created the fundamental structure of a new"traditional" gun culture through marketing/advertising.

  11. The Gun Industry Components of new gun culture strategy - handguns as "tribal totems embodying a complex of values“ Tom Diaz Fear of crime -- gun industry promotes fear of crime while denying responsibility for gun probs. Individualizes problems - like tobacoo indus!

  12. The Gun Industry Identification of handguns with "masculinity" -- esp targets white males as "besieged." Encourages impulsive buying Political links with far right conservatives -- individual "liberty" -- self-reliance (gun as the "great equalizer") -- fantasy of "immediate justice" (shoot the bad guys) – “male duty” to protect family, etc.

  13. The Gun Industry In order to drive sales (sell more guns to current gun owners) continual development of "better products" -- lighter, more concealable handguns, more lethal ammo, "specialty items" like assault weapons.

  14. The Gun Industry Also cultivated links to law enforcement (e.g., "trade-in" programs) -- handguns already a historical totem of many American police. Police culture & problems with guns. Some irony here -- more lethal guns and ammo also used to injure/kill police.

  15. The Gun Industry Strategy worked well -- currently about 200 million guns in US -- National survey estimated 80% acquired since 1970's -- biggest growth by far has been handguns. Gun industry has made billions of dollars! While the public pays for the problems!

  16. The Gun Industry Like cigarettes, gun culture has natural affinity with impulsive/irrational "start-up" (attract when young and/or impulsive). Leads to targeting younger people (e.g., NRA gun ownership and "gun safety" campaigns for kids, gun-related games like paintball and "cowboy shooting" contests, violent movies & games targeted at young).

  17. The Gun Industry More recently, industry targeting "under- represented" groups -- women & minorities. Exploits fear Male fantasy - protect the family Women - fear of rape Minorities - fear of violent crime

  18. The Gun Industry National survey: Want gunHave gun White Males 29% 28% White Females 19% 9%

  19. The Gun Industry Two counter strategies: (1) govt regulation (“gun control”) - targets indivs - not very effective. (2) Product liability lawsuits (esp. at state and local level to pay for the gun carnage). These lawsuits are what brought down the tobacco industry - pay for the damage caused.

  20. The Gun Industry The gun indus is currently lobbying for new laws to exempt gun manufacturers from lawsuits. “Tort Reform” (Industry attacks trial lawyers to distract from the issue of who pays for damage) Very close to total victory!

  21. The Gun Industry A more specific example of the relationship between gun availability and violence

  22. The Gun Industry A 2001 US Dept. of Justice Report described the following trends: Huge incr in Juv Homicides 1983-1993 Then a huge drop in the same homicide categories 1993-1999

  23. The Gun Industry Overall trend was all firearm related (little change in non-firearm homicides) (Robbery and weapons offenses followed similar pattern - both usually involve guns) (Property offenses and larceny/theft did not follow pattern - neither usually involve guns)

  24. The Gun Industry Male homicides drove the trends (little change in female offender homicides) Similar trends for white and minority offender homicides Most victims were young (esp. 15-25) Increases all acquaintance and stranger homicides (little change in family homicides) why?

  25. The Gun Industry Summary: 1983-1993 huge incr in homs (and other gun-related offenses) by young males using guns to kill young acq/stranger victims. 1993-1999 huge decr in exactly the same types of offenses. What caused these striking trends?

  26. The Gun Industry From mid-1980’s to 1993, huge flood of cheap import guns from China and later Eastern Europe/former Soviet Union countries (at first cheap rifles and handguns, then cheap assault rifles). Guns became much more available/affordable to juveniles - and juvenile homicides increased.

  27. The Gun Industry In 1993, Bill Clinton became President and immediately banned import of cheap firearms from China and Eastern European countries (this was politically viable because it removed competition for the domestic gun industry). Thus after 1993 guns became less available and affordable to juvs and juv hom rates dropped.

  28. The Gun Industry Bottom Line: 3 aspects of US gun prob 1. Gun industry and marketing 2. Gun proliferation 3. Gun culture Gun crime is a smaller secondary problem!

  29. The Gun Industry Reducing the American Gun Problem (3 steps): Use product liability lawsuits to make the gun industry pay for the damage caused by guns – removes profit incentive for proliferation.

  30. The Gun Industry Add other efforts to decrease gun proliferation (increase taxes to make guns, ammo, etc. more expensive, buy-back programs, etc.)

  31. The Gun Industry Add further efforts to dismantle the gun culture (ban advertising, discourage media images) NY Times article – culture changing, but very slowly

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