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<br>Chaitanya Nandigam is a seasoned digital marketer and tech entrepreneur with over 12 years of experience implementing distinctive strategies globally. As an enthusiastic team player and a skilful project management expert

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  1. Page1 www.emblixacademy.com

  2. Preface  Introduction to Digital Marketing (3-7)  YouTube Marketing  Introduction to Search Engine (8-12)  Twitter Marketing  Keyword Analysis  LinkedIn Marketing  Introduction to SEO  Email Marketing  Technical SEO  SMS Marketing  On page SEO  Google My business  Off page SE  Lead Generation  Google SEO updates  AdSense  Google Search Console  Career Tips  Google Analytics  Basics of WordPress Technology  Search Engine Marketing  Basics of UI/UX Designing  Google Ads  Resume Building Tips Question and Answers for Interviews  Facebook Ads Page2 www.emblixacademy.com

  3. INTRODUCTION TO MARKETING INTRODUCTION TO MARKETING 1. What is Digital Marketing? Digital marketing promotes products, services, or brands using digital channels or Electronic Devices. It is mainly two types. Internet-Based Digital Marketing: Internet Marketing or Online marketing promotes products, services, or brands using various digital channels such as websites, search engines, social media, email and more. Non–Internet–Based Digital Marketing: Non-Internet Marketing or Offline marketing promotes products, services, or brands using various digital channels such as digital billboards, telemarketing, Radio ads, TV Ads, and more. 2. Advantages of Digital Marketing Here some examples regarding the advantages of digital marketing  Cost Effective  Easy Setup  Global Reach  High Revenues  Real Time Analysis  Targeted Audience  High Impact  Easier A/B Testing  Improved ROI  24/7 Availability  Better Brand Building  Insights Page3 www.emblixacademy.com

  4. 3. 4P’s of Marketing Mix The 4Ps of marketing, also known as the Marketing Mix, are the fundamental elements that businesses use to plan and execute their marketing strategies. Product: We need to ensure our product meets our customer’s needs and wants. Price: Pricing should take into account production costs, competition, and what our target customers are willing to pay. Place: It involves distribution channels, such as online stores, physical locations, or partnerships with other businesses. Promotion: It includes things like advertising, public relations, social media, and any other tactics to reach our target audience. 4. Advanced 7P’s of Marketing Mix The advanced marketing mix, also known as the extended marketing mix or 7Ps, builds upon the traditional 4Ps (Product, Price, Place, Promotion) to include three additional elements. These additional Ps are particularly relevant in service-based industries and more complex marketing scenarios. People: It refers to the individuals involved in delivering the service. It includes not only the employees but also their training, behaviour, and overall customer service experience. Process: It represents the procedures and systems that a business uses to deliver its services. Physical Evidence: In service industries refers to the things customers can see, touch, or experience that help them judge the quality of the service. Page4 www.emblixacademy.com

  5. 5. Definitions of Branding, Marketing, Advertising, Promotions and Sales Branding: Branding creates a unique name or identifiable image identifying a company, product, or service. Branding aims to build brand recognition, trust, and loyalty among customers. Marketing: Marketing involves strategic planning, research, analysis, and implementation of various activities to promote products, services, or brands. Advertising: Advertising is a specific subset of marketing that involves creating and delivering convincing messages. Through various channels to promote a product, service, or brand. Advertising aims to reach a broad audience, create brand awareness and influence consumer behaviour. Promotions: Promotions are short-term marketing activities that promote customer interest, engagement, and purchase. Promotions often include special offers, discounts, contests, giveaways, or limited-time deals to incentivize customers and generate sales. Promotional activities aim to increase immediate sales, create a sense of urgency, and build customer loyalty. Sales: Sales involves the activities and interactions between a seller and a potential buyer to close a transaction. Sales can include personal selling, negotiations, customer relationship management, and other techniques to influence customers to purchase. Branding Guidelines:Branding guidelines for social media posting have a set of rules and standards that define how a company should present itself on social media. Social media posts should have a consistent visual style, including the use of color, fonts, and imagery based on Logo. Visual content is more engaging than text-only content, so be sure to use high-quality images and videos in your social media posts. When using hashtags, be sure to use relevant and popular hashtags. It's important to measure the results of our social media posting so that we can see what's working and what's not. Page5 www.emblixacademy.com

  6. 6. What are the tools / platforms to find trending topics in the market? Digital marketing is a dynamic field that is constantly evolving due to technological advancements, changes in consumer behavior, and updates to algorithms and platforms. Professionals who continuously educate themselves, adapt to changes, and experiment with new strategies are more likely to succeed in this ever-evolving landscape. Here some tools to find trending topic:    Google Trends YouTube Trends Twitter Trends    Reddit BuzzSumo Quora 7. How to find a Suitable Niche? Finding a suitable niche of our interest involves a combination of self-reflection, research, and careful consideration. Self-Reflection: Start by listing our hobbies, interests, and things we are passionate about. Consider our skills, expertise, and areas where we have knowledge. Market Research: Research current market trends and emerging industries. Analyze the competition in potential niches. Audience Analysis: Determine who is our potential audience or customers would be and conduct the surveys from our target audience to understand their pain points and interests better. Monetization Potential: Consider how we can monetize our niche and research pricing strategies within our chosen niche to ensure it is financially viable. Page6 www.emblixacademy.com

  7. INTRODUCTION TO INTRODUCTION TO SEARCH ENGINE SEARCH ENGINE 8. What is Search Engine? A search engine is a software or online platform that allows users to search for information on the internet by entering specific keywords or phrases. The search engine then retrieves and displays a list of web pages, documents, images, videos, or other online content that is relevant to the user's query. Examples of popular search engines include Google, Bing, Yahoo, and DuckDuckGo. 9. How a Search Engine Work? Search engines like Google, Bing, and Yahoo work by using complex algorithms to find, index, and rank web pages in response to user queries. Basically all search engines go through four stages: Crawling:A search engine spider, also known as a web crawler, is an Internet bot that crawls websites and stores information for the search engine to index. Ranking and Retrieval: When a user enters a search query, the search engine's algorithms go to work. They analyze the index to find web pages that are most relevant to the query based on factors like keyword usage, content quality, and website authority. Indexing:As the crawlers visit web pages, they gather information about the content and structure of each page and this information is then stored in a massive database known as the search engine's index. Page7 Results Page: The search engine then generates a results page, listing web pages that match the query. These pages are ranked in order of perceived relevance, with the most relevant results appearing at the top. www.emblixacademy.com

  8. 10. What is an URL? A URL, or Uniform Resource Locator, is a unique address that identifies a resource on the internet. URLs can be used to identify websites, web pages, images, videos, and other types of files. URLs are typically composed of the following parts: Protocol: The protocol is the method that is used to access the resource. The most common protocol is HTTP, which is used to access web pages. Other protocols include FTP, which is used to transfer files, and HTTPS, which is a secure version of HTTP. Domain name: The domain name is the address of the website or server that hosts the resource. Domain names are typically composed of two or more parts, such as https://it.cornell.edu/dns/examples-domain-names. 11. What is Domain? Domain:Domain refers to the unique address of a website and it serves as the online identity or the web address of a website. A domain typically consists of two main parts: the domain name and the domain extension. The website owner chooses the domain name. For example, in the domain name "example.com," "example" is the chosen name. The domain extension or TLD comes after the domain name and represents the type or category of the website. Examples of common domain extensions include ".com," ".org," ".net," and ".edu". Page8 www.emblixacademy.com

  9. 12. Introduction to SERP SERP stands for Search Engine Result Page. SERPs typically feature a combination of organic (unpaid) search results and paid advertisements. Organic results are determined by the search engine's algorithm, while paid results are generated through advertising. Search engines like Google use complex algorithms to rank and display search results. These algorithms consider various factors like keyword relevance, content quality, backlinks, and user experience. Google, in particular, often includes a Knowledge Graph panel on the right side of the SERP, offering additional information about a search query, such as definitions, facts, and related topics. For location-based searches, SERPs may display a local pack featuring a map and a list of nearby businesses or services relevant to the query. Depending on the query, SERPs may display image and video results in addition to traditional text-based results. SERPs are designed to be responsive and mobile-friendly, as a significant portion of searches are conducted on mobile devices. Search engines track user behavior on SERPs, such as click-through rates and bounce rates, to refine their algorithms and provide better results. Businesses often analyze SERPs to understand their ranking compared to competitors and to identify opportunities for improvement. SEO (Search Engine Optimization) is essential for optimizing a website's content and structure to improve its ranking on SERPs and attract more organic traffic. Page9 Businesses and digital marketers monitor SERPs to track their website's performance, identify trends, and make data-driven decisions. www.emblixacademy.com

  10. 13. Ranking Methodology The ranking methodology of Search Engine Results Pages (SERPs) is complex and relies on sophisticated algorithms used by search engines like Google, Bing, and others. While the exact details of these algorithms are closely guarded secrets, here are some key factors and considerations that play a role in determining how web pages are ranked in SERPs:                Relevance of Content Keywords Content Quality Page Authority User Experience Page Structure User Engagement Social Signals Local SEO Factors Searcher's History Technical SEO Security Rich Snippets and Structured Data User Intent AI and Machine Learning It is important to note that search engines use a combination of these factors and hundreds of other signals to rank web pages. Additionally, their algorithms evolve over time, which means that SEO strategies need to adapt to these changes. SEO professionals and website owners must focus on creating high-quality, user-centric content and following best practices to improve their chances of ranking well in SERPs. Page10 www.emblixacademy.com

  11. 14. What is Site Authority, Page Authority, and Link Juice? Site Authority: Site Authority is also known as Domain Authority (DA) It is a metric used to evaluate the overall strength, trustworthiness, and authority of a website's domain in the eyes of search engines. It is not an official metric provided by search engines like Google but is commonly used in the field of search engine optimization (SEO). Two of the most well-known tools that measure domain authority are Moz's Domain Authority and Ahrefs' Domain Rating. These metrics typically range from 0 to 100, with higher scores indicating greater authority and trustworthiness. Site authority can change over time based on factors like the quantity and quality of backlinks, content quality, and SEO-related activities. Page Authority: Page Authority (PA) It is a metric developed by Moz, a company specializing in SEO (Search Engine Optimization) tools and analytics. PA is designed to predict how well a specific webpage will rank in search engine results. It is based on a scale from 0 to 100, with higher scores indicating a higher likelihood of ranking well. Page Authority is different from Domain Authority (DA), which measures the overall authority of an entire domain or website. Link Juice: Link juice is a term used in search engine optimization (SEO) to describe the value or authority passed from one web page to another through hyperlinks. It represents the flow of ranking power from one page to another within a website or from one website to another. Page11 www.emblixacademy.com

  12. 15. How to Analyse a Website and Audit? Analyzing a website involves assessing various aspects of its design, content, performance, and functionality to gain insights into its performance and effectiveness. Conducting a website audit is essential for several reasons: Performance Evaluation: It helps to assess the overall performance of our website, speed, functionality, and user experience Search Engine Optimization (SEO): SEO is crucial for online visibility. A website audit helps us to evaluate our website's SEO performance, including keyword optimization, meta tags, and backlinks. User Experience (UX): A website audit helps us to analyze the user interface and overall user experience. Security and Compliance: Website audits can uncover security vulnerabilities and ensure that our site complies with essential security standards. Competitor Benchmarking: Conducting regular audits allow us to compare with our competitors. Adaptation to Changing Technology:Technology and web standards evolve rapidly. Regular website audits ensure that our site stays up-to-date with the latest trends and technologies, enhancing its competitiveness and future-proofing it. Compliance and Legal Requirements: Some industries and regions have specific legal and compliance requirements related to websites. A website audit can help ensure that our site complies with these regulations to avoid legal issues. Website Auditis a strategic process that helps us to identify and address issues affecting our website's performance, security, user experience, and overall effectiveness. By regularly auditing our website, we can maintain its relevance, competitiveness, and trustworthiness in the ever-changing digital landscape. We can found so many tools like SEMrush, Ahrefs in online. Page12 www.emblixacademy.com

  13. KEYWORD ANALYSIS KEYWORD ANALYSIS 16. What is a Keyword? A keyword is a word or phrase that people use to search for information on the internet. Keywords are important for search engine optimization (SEO), as they help search engines to understand what our website is about and rank our website in search results. When we are creating content for our website, it is important to use relevant keywords throughout our content. This will help search engines to understand what our content is about and rank our website higher in search results. There are a number of different ways to find keywords for our website. We can use keyword research tools, such as Google Keyword Planner, to find keywords that people are searching for. We can also use our own knowledge of our industry and target audience to identify relevant keywords. Once we have identified some relevant keywords, we can use them throughout our content, such as in our title tags, meta descriptions, headings, and body text. We can also use keywords in our website's navigation and internal linking structure. Here are some tips for using keywords effectively: Use relevant keywords throughout our content. This includes using keywords in our title tags, meta descriptions, headings, body text, navigation, and internal linking structure. Use long-tail keywords. Long-tail keywords are more specific than short-tail keywords and are less competitive. Page13 Avoid keyword stuffing. Keyword stuffing is the practice of using keywords too many times in a way that is unnatural or disruptive. Use synonyms and related keywords. It will help to improve the relevance of our content and make it more interesting to read. www.emblixacademy.com

  14. 17. Why Keywords are important? Keywords are important in SEO because they are the bridge between what people are searching for and the content we are providing to fill that need. When we optimize our website for relevant keywords, we are increasing the chances that our site will appear higher in search engine results pages (SERPs) when people search for those terms. Here are some of the reasons why keywords are important: Keywords help us understand our target audience. What words and phrases do they use to search for information about our products or services. Keywords help us create content that ranks well in search engines. When we use relevant keywords throughout our website content, we are sending a signal to search engines that our site is a good match for those search queries. Keywords help us drive traffic to our website. It can help us to drive more traffic to our website and increase our brand awareness. Keywords help us track our SEO results. When we track our website's performance for specific keywords, we can see how our SEO efforts are paying off. 18. Types of Keywords Keywords are three types: Short-Tail, Medium-Tail, and Long-Tail Keywords. Generally, we use only two main types of keywords in SEO: Short-tail keywords are broad and general, and they tend to have a high search volume but also a lot of competition. For example, "shoes" is a short-tail keyword. Long-tail keywords are more specific and less competitive than short-tail keywords. For example, "women's black running shoes size 7" is a long-tail keyword. Page14 Short-tail keywords are often more difficult to rank for, but they can also drive more traffic to our website. Long-tail keywords are easier to rank for, but they may not drive as much traffic. www.emblixacademy.com

  15. 19. How to choose Keywords? To choose keywords for our SEO strategy, we need to consider the following factors: Relevance: The keywords that we choose should be relevant to our business and the content on our website. Search Volume: We want to choose keywords that have a high search volume, but not so high that they are too competitive. Competition: The competition for a keyword is determined by how many other websites are trying to rank for that keyword. Intent: We also need to consider the intent of the keyword. Are people searching for information, products, or services? Once we have considered these factors, we can start to create a list of keywords to target. We can use keyword research tools to help to find the right keywords. These tools can show us the search volume, competition, and related keywords for any keyword. Here are some other types of keywords that we may want to consider for our SEO strategy: Informational keywords: These are keywords that people use to find information about a particular topic. For example, "how to fix a leaky faucet" is an informational keyword. Commercial keywords: The keywords that people use to find information about products or services that they are interested in buying. For example, "buy women's black running shoes size 7" is a commercial keyword. Transactional keywords: These are keywords that people use to make a purchase. For example, "checkout" is a transactional keyword. Here are some tips for choosing keywords: Start with broad keywords and then drill down into more specific keywords. For example, we might start with the broad keyword "shoes" and then drill down into more specific keywords like "women's black running shoes size 7". Use long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. Page15 Use keyword research tools. These can help us find relevant keywords with high search volume and low competition. Consider the intent of the keyword. Are people searching for information, products, or services? www.emblixacademy.com

  16. 20. Purpose of Keyword Research The purpose of keyword research is to identify the words and phrases that people use to search for information online. This information can then be used to optimize our website and content so that it appears higher in search engine results pages (SERPs) for those terms. Keyword research is an important part of any SEO strategy, as it can help us to:  Understand our target audience and what they are searching for  Identify new opportunities for content creation  Improve our website's ranking in SERPs  Drive more traffic to our website  Generate more leads and sales Here are some of the benefits of keyword research: Increased website traffic: When we optimize our website for relevant keywords, we are more likely to appear higher in search engine results pages (SERPs). This can lead to more people visiting our website. Improved conversion rates: When people visit our website and find the information they are looking for; they are more likely to convert into leads or customers. Reduced marketing costs: Keyword research can help us to identify the most effective keywords to target for our marketing campaigns. It can help us to save money on our marketing budget. Better understanding of our target audience: Keyword research can help us to understand what our target audience is searching for and what their needs are. This information can then be used to create content and products that are more relevant to our target audience. Once we have identified a list of relevant keywords, we can start to optimize our website and content for those terms. This includes using keywords in our page titles, headings, and throughout our body text. We should also make sure that our website is well-structured and easy to navigate, and that our content is high-quality and informative. Page16 www.emblixacademy.com

  17. 21. What is Google Keyword Planner? Google Keyword Planner is a free tool that helps us to find keywords for our website or marketing campaigns. We can use it to discover new keywords, get search volume and competition data, and forecast traffic and costs for our keywords. It is a valuable tool for anyone who wants to improve their website's SEO or drive more traffic to their site. It is easy to use and provides a wealth of information about keywords. To use Google Keyword Planner, we need to have a Google Ads account. Once we have an account, we can sign in to Keyword Planner and start researching keywords. Here are some of the things we can do with Google Keyword Planner: Find new keywords: We can use Keyword Planner to find new keywords related to our business or niche. We can do this by entering a seed keyword or by browsing a list of suggested keywords. Get search volume and competition data: Keyword Planner shows us the average monthly search volume and competition for each keyword. The information can help us to choose keywords that are relevant to our business and that have a good chance of ranking. Forecast traffic and costs: Keyword Planner can help us to forecast the amount of traffic and the cost of advertising for each keyword. This information can help us to budget for our marketing campaigns. Here are some tips for using Google Keyword Planner: Use a variety of seed keywords: When we are researching keywords, use a variety of seed keywords related to our business or niche. This will help us to find a wider range of relevant keywords. Use filters: Keyword Planner allow us to filter our results by search volume, competition, and other criteria. This can help us to narrow down our list of keywords and focus on the most relevant ones. Use the forecast tool: The forecast tool can help us to estimate the amount of traffic and the cost of advertising for each keyword. This information can help us to budget for our marketing campaigns. Page17 www.emblixacademy.com

  18. 22. Other Keywords Analysis Tools Keyword analysis tools are software tools that help us to research and analyze keywords. They can provide us the information such as search volume, competition, and related keywords. This information can then be used to optimize our website and content for relevant keywords, which can help us to improve our SEO and drive more traffic to our site. There are a number of different keyword analysis tools available, both free and paid. Some of the most popular keyword analysis tools include:  Ahrefs  SEMrush  Moz  KWFinder  Ubersuggest Each of these tools has its own strengths and weaknesses. For example, Google Keyword Planner is a good all- around tool, but it can be limited in terms of the amount of data it provides. Ahrefs and SEMrush are more powerful tools, but they are also more expensive. When choosing a keyword analysis tool, it is important to consider our needs and budget. If we are just starting out, we may want to choose a free tool such as Google Keyword Planner or Ubersuggest. If we are more experienced or have a larger budget, we may want to choose a more powerful tool such as Ahrefs or SEMrush. Use a variety of keywords: When we are researching keywords, use a variety of keywords related to our business or niche. It will help us to find a wider range of relevant keywords. Page18 www.emblixacademy.com

  19. 23. How to do Keyword Research? To do keyword research, we need to follow these steps: Identify our goals. What do we want to achieve with our keyword research? Are we trying to improve our website's SEO, drive traffic to our website, or generate leads and sales? Identify our target audience. Who are we trying to reach with our website or content? What are their needs and interests? Brainstorm a list of seed keywords. These are the main keywords that we want to target with our website or content. Use keyword research tools to find related keywords. Keyword research tools can help us to find a wider range of relevant keywords, as well as information such as search volume, competition, and related keywords. Analyze our keyword list. Once we have a list of keywords, we need to analyze them to determine which ones are the most relevant to our goals and target audience. We should also consider the search volume and competition for each keyword. Choose our target keywords. Once we have analyzed our keyword list, we need to choose the keywords that we want to target with our website or content. We should choose keywords that are relevant to our goals and target audience, have a good search volume, and have low competition. Here are some additional tips for doing keyword research: Use long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. For example, "best running shoes for women" is a long-tail keyword, while "running shoes" is a short-tail keyword. Consider the intent of the keyword. What are people searching for when they use a particular keyword? Are they looking for information, products, or services? For example, the keyword "running shoes" could be used by people who are looking for information about running shoes, or by people who are looking to buy running shoes. Use a variety of keyword research tools. There are a number of different keyword research tools available, both free and paid. Each tool has its own strengths and weaknesses, so it is important to use a variety of tools to get a comprehensive view of our keywords. Page19 www.emblixacademy.com

  20. 24. Keyword Ideas Generation There are a number of ways to generate keyword ideas. Here are a few tips: Use a keyword research tool. Keyword research tools can help us to find a wide range of relevant keywords, as well as information such as search volume, competition, and related keywords. Some popular keyword research tools include Google Keyword Planner, Ahrefs, and SEMrush. Brainstorm a list of seed keywords. Seed keywords are the main keywords that we want to target with our website or content. To brainstorm a list of seed keywords, think about the products or services that we offer, our target audience, and the topics that we want to write about. Use Google Search. Google Search can be a great source of keyword ideas. When we type a keyword into Google Search, it will suggest related keywords. We can also use Google Trends to see which keywords are trending in our niche. Look at our competitors. What keywords are our competitors targeting? We can use a tool like Ahrefs or SEMrush to see which keywords our competitors are ranking for. Use social media. Social media can be a great source of keyword ideas. Pay attention to the hashtags that people are using and the questions that they are asking. We can also use social media listening tools to track conversations about our industry or niche. Here are some additional tips for generating keyword ideas: Use long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. For example, "best running shoes for women" is a long-tail keyword, while "running shoes" is a short-tail keyword. Consider the intent of the keyword. What are people searching for when they use a particular keyword? Are they looking for information, products, or services? For example, the keyword "running shoes" could be used by people who are looking for information about running shoes, or by people who are looking to buy running shoes. Use a variety of keyword research tools. There are a number of different keyword research tools available, both free and paid. Each tool has its own strengths and weaknesses, so it is important to use a variety of tools to get a comprehensive view of our keywords. Page20 www.emblixacademy.com

  21. 25. Finalizing the Keyword List To finalize our keywords list, we need to consider the following factors: Relevancy: The keywords we choose should be relevant to our business and the content on our website. Search volume: We want to choose keywords that have a high search volume, but not so high that they are too competitive. Competition: The higher the competition, the more difficult it will be to rank for that keyword. Intent: We also need to consider the intent of the keyword. Are people searching for information, products, or services? Once we have considered these factors, we can start to narrow down our keyword list. Here are some tips for finalizing our keyword list: Remove irrelevant keywords. Any keywords that are not relevant to our business or the content on our website should be removed from our list. Remove keywords with low search volume. Any keywords with a low search volume should also be removed from our list. Remove keywords with high competition. If we are new to SEO, it is best to avoid keywords with high competition. Focus on keywords with lower competition until we have more experience. Group keywords by intent. Once we have narrowed down our keyword list, group the keywords by intent. This will help us to create content that is tailored to the specific needs of our target audience. Once we have finalized our keyword list, we can start to optimize our website and content for those keywords. This includes using keywords in our page titles, headings, and throughout our body text. We should also make sure that our website is well-structured and easy to navigate, and that our content is high-quality and informative. Here are some additional tips for finalizing our keyword list: Use a keyword research tool. A keyword research tool can help us to identify relevant keywords with high search volume and low competition. Use Google Search Console. Google Search Console can show we which keywords people are using to find our website. This information can be helpful for finalizing our keyword list. Page21 Get feedback from others. Ask our friends, family, and colleagues for feedback on our keyword list. They may be able to suggest keywords that we have not thought of. www.emblixacademy.com

  22. INTRODUCTION TO INTRODUCTION TO SEO SEO 26. What is SEO? SEO stands for Search Engine Optimization. SEO is a set of practices and strategies aimed at improving a website's visibility in search engine results pages (SERPs) like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (non-paid) traffic to a website by ranking higher in search engine results for relevant keywords and phrases. SEO divided into three types: ON Page SEO, OFF Page SEO, and Technical SEO 27. Why SEO is Important? SEO is important because it helps businesses get found online. When people search for products or services like ours, they're more likely to click on websites that rank higher in the search results. SEO can help us improve our ranking by making our website more visible to search engines and more relevant to the searches that our target audience is making. 28. Advantages of SEO  Quality Traffic  Brand Awareness  Improves sales and leads  Builds Website Trust and Authority  24 / 7 Availability  Reduces Promotional Cost  Better User Interface  Long Term Benefits Page22 www.emblixacademy.com

  23. WHY WHY GOOGLE GOOGLE 29. Ranking Methodology Optimizing the website and its content to rank higher in search engine results pages (SERPs). While the algorithms used by search engines like Google are complex and not fully disclosed, SEO experts have developed various methodologies and best practices to improve website rankings. Ranking Methodology depends on various factors  Keywords  Quality Content  On-Page Factors  Backlinks  Internal Linking  Page Speed  Mobile Friendliness  Site Security  Local Optimization  Tags 30. SEO Techniques SEO Techniques are classified into three types: White Hat SEO, Grey Hat SEO, and Black Hat SEO. White Hat SEO methods are those that follow the guidelines set by search engines, such as Google. These methods are focused on creating high-quality content that is relevant to users and optimizing websites for search engines in a natural way. Grey Hat SEO methods are those that fall somewhere between white hat and black hat tactics. They are not explicitly forbidden by search engines, but they may not be considered ethical or best practices. Page23 www.emblixacademy.com

  24. Black Hat SEO methods are those that violate the guidelines set by search engines. These methods are aimed at manipulating search engine rankings in an artificial way, and they can result in our website being penalized or even banned from search results. 31. Technical SEO Technical SEO with images involves optimizing our images so that they are easy for search engines to understand and index. It can help our images rank higher in image search results and improve our website's overall SEO performance. Here are some tips for technical SEO with images: Use descriptive filenames: Our image filenames should be descriptive and accurately reflect the content of the image. For example, instead of naming our image "IMG_1234.jpg", name it "red-apple.jpg". Use alt text: Alt text is a short description of the image that is displayed to users who cannot see the image. Alt text is also used by search engines to understand the content of the image. Our alt text should be descriptive and accurate, and it should use relevant keywords. Optimize our image file size: Large image files can slow down our website's loading speed, which can negatively impact our SEO. We can optimize our image file size by compressing our images without sacrificing quality. Use responsive images: Responsive images ensure that our images look good and function well on all devices, including smartphones, tablets, and desktop computers. We can use responsive images by using the srcset and sizes attributes in our HTML code. Use image sitemaps: An image sitemap is a file that lists all of the images on our website. Image sitemaps can help search engines discover and index our images more easily. Use the right image format: The most common image formats are JPEG, PNG, and GIF. JPEG is the best format for most images, as it offers a good balance between image quality and file size. PNG is a good choice for images with text or line art, as it produces sharp and clear images. GIF is a good choice for animated images. Use a consistent image file format: It is best to use a consistent image file format for all of the images on our website. It will help to improve the loading speed of our website and make it easier for search engines to index our images. Place our images in the correct location: When we upload an image to our website, be sure to save it in the correct location. For example, we should save our images in the /images/ directory. It will help search engines to find and index our images more easily. Page24 www.emblixacademy.com

  25. Use a content delivery network (CDN): A CDN is a network of servers that deliver content to users based on their geographic location. Using a CDN to deliver our images can help to improve the loading speed of our website and make our images more accessible to users around the world. 32. ON - Page SEO On-page SEO is also known as On Site SEO, it is an important part of any overall SEO strategy. By optimizing our website for on-page SEO factors, we can improve our ranking in search results and attract more visitors to our website. These factors influence ON Page SEO  Meta Title and Description  Outbound Links  Headings  Quality Content  Keywords  Page Speed  Images  Mobile Friendliness  Tag Attributes  URL and Slug  Internal Linking  Inbound Links 1. Here are some things to avoid in on-page SEO: Keyword stuffing: Keyword stuffing is the practice of cramming as many keywords as possible into our content, even if it makes the content difficult to read or understand. Keyword stuffing is a black hat SEO tactic that can hurt our ranking in search results. Page25 Duplicate content: Duplicate content is content that appears on multiple pages of our website or on multiple websites. Duplicate content can confuse search engines and can lead to penalties. www.emblixacademy.com

  26. Broken links: Broken links are links that lead to pages that do not exist. Broken links can frustrate users and can also hurt our SEO. Slow page speed: A slow-loading page can frustrate users and lead to a higher bounce rate. It can hurt our SEO, as search engines favor websites that load quickly. Poor mobile-friendliness: More and more people are using their smartphones and tablets to access the internet. It's important to make sure that our website is mobile-friendly so that users can easily access our content on any device. 2. Meta Title Meta Title are also known as Title Tag. The title tag is one of the most important on-page SEO factors. It is the headline that appears in search results, and it is one of the first things that users see when they are considering clicking on a link. A good title tag that is between 50 and 60 characters long. Title tags help search engines to understand the content of our page How to write effective title tags  Title tag is relevant to the content of the page.  Use relevant keywords in our title tag.  Write clear and concise title tags.  Make sure that our title tag is unique. Page26 www.emblixacademy.com

  27. 3. Meta Description The meta description is the short snippet of text that appears below the title tag in search results. It is not a direct ranking factor, but it can influence click-through rates (CTRs). A meta description that is between 150 and 160 characters long. How to write effective meta descriptions  Make sure that our meta description is relevant to the content of our page  Use relevant keywords in our meta description.  Make sure that our meta description is unique. 4. Headings Heading tags are important in SEO because they help search engines to understand the structure and content of our page. Heading tags are HTML tags that are used to format the text on a web page, such as <h1>, <h2>, and up to <h6>. The <h1> tag is the most important heading tag, and it should be used for the main title of our page. The other heading tags can be used for subheadings and other important sections of our content. Heading tags can be used to target relevant keywords, and heading tags can also improve the readability of our content. Most experts say H1 should be between 20 and 70 characters and only one H1 have to use for a page. H2 and H3 are commonly used as sub headings. 5. Keywords and Keyword Density Keywords are the words and phrases that people use to search for information online. By using relevant keywords in our content, Page27 we can help search engines to understand what our page is about and to rank it for relevant search queries. www.emblixacademy.com

  28. Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on the page. Keyword density should be ≥ 2% Keyword density was once a very important factor in SEO, but it is no longer as important as it used to be. Search engines have become more sophisticated and are now able to understand the meaning of content without relying on keyword density. When choosing keywords for our SEO strategy, it is important to consider the following factors: Relevance: The keywords that we choose should be relevant to the content of our page. Search volume: The keywords that we choose should have a high search volume, meaning that people are actively searching for them. Competition: The keywords that we choose should have a low competition. 6. Images and Tag Attributes Images are an important part of any web page. They can make our content more visually appealing and engaging, and they can also help to improve the SEO. Tips for using images effectively in our SEO strategy:  Use high-quality images.  Compress our images to reduce their file size.  Use descriptive image file names.  Use relevant keywords in our image alt text and title text. Image attributes are the HTML tags that we can use to provide additional information about our images and this information can be used by search engines to better understand the content of our images and to rank them in search results. Page28 www.emblixacademy.com

  29. The most important image attribute is the alt text. Alt text is a text description of our image that is displayed when the image cannot be loaded. Alt text is important for both accessibility and SEO. When writing alt text, be sure to describe the image accurately and concisely. Avoid using generic alt text, such as "image" or "photo." Instead, use descriptive alt text that accurately reflects the content of the image. Other important image attributes include: Title Text: Title text is displayed when a user hovers over an image. File name: The file name of our image should be descriptive and relevant to the content of the image. Avoid using generic file names, such as "image1.jpg" or "photo2.jpg." Instead, use descriptive file names, such as "cat-sitting-on-couch.jpg." Image dimensions: The image dimension’s attribute tells the browser how wide and tall the image is. May this information can help the browser to properly render the image and to avoid broken images. 7. Inbound and Outbound Links Inbound links (Backlinks) are links from other websites to our website. They are one of the most important factors in search engine optimization (SEO), as they signal to search engines that our website is authoritative and trusted. Outbound links are links from our website to other websites. They are important for providing our users with additional information and resources, but they can also have an impact on our SEO. Tips for building inbound links: Here are some tips for using outbound links effectively:  Create high-quality content that is informative.  Promote the content on social media and other websites.  Build relationships with other bloggers and website owners. Only link to high-quality websites that are relevant to our topic. Use descriptive anchor text for our outbound links. Avoid linking to too many websites on a single page.    Page29 www.emblixacademy.com

  30. 8. Quality Content Quality content is content that is informative, engaging, and useful for our audience. It is well-researched, well-written, and well-organized. Quality content is also original and unique. Here are some of the characteristics of quality content: Informative: Quality content provides accurate and up-to-date information on a particular topic. Engaging: Quality content is interesting and easy to read. It is well-structured and uses clear and concise language. Useful: Quality content solves a problem or answers a question for the reader. Original and unique: Quality content is not copied from other sources. It is written in the author's own voice and perspective. 9. Page Speed and Mobile Friendliness Page speed is the time it takes for a web page to load all of its content. It is an important factor for both users and search engines. Users are more likely to stay on a website that loads quickly, and search engines are more likely to rank websites higher in their results pages if they load quickly. Mobile friendliness is how well a website is designed and optimized to load on a mobile device. It is important because more and more people are using mobile devices to access the internet. Why are page speed and mobile friendliness important?  People are more likely to stay on a website that loads quickly and is easy to use on a mobile device.  Search engines are more likely to rank websites higher in their results pages if they load quickly and are mobile-friendly.  A website that loads slowly and is not mobile-friendly may have lower conversion rates and sales. How to improve our page speed and mobile friendliness? Page30 www.emblixacademy.com

  31. There are a number of things we can do to improve our page speed and mobile friendliness, including: Optimize our images Minify our code Use a content delivery network (CDN). Make sure our website is mobile-friendly Testing our page speed and mobile friendliness There are a number of tools available to help us test our page speed and mobile friendliness. Some popular tools include: Google Page Speed Insights GTmetrix Mobile-Friendly Test 10. URL and Slug URLs (Uniform Resource Locators) are the web addresses of web pages. Slugs are the parts of URLs that come after the domain name and before the extension (.com, .net, .org, etc.). URLs and slugs are important in on-page SEO because they can help search engines understand the content of our web pages. When choosing URLs and slugs, it is important to make them relevant to the content of our Page31 www.emblixacademy.com

  32. pages and to include keywords. It will help search engines index our pages correctly and make them more visible in search results. Here are some tips for creating effective URLs and slugs: Keep our URLs and slugs short and simple. Use relevant keywords in our URLs and slugs. Avoid using special characters and spaces in our URLs and slugs. Make sure our URLs and slugs are descriptive of the content of our pages. Use consistent formatting for our URLs and slugs. For example, if we have a web page about "how to write a blog post," our URL and slug could be something like: https://www.example.com/how-to-write-a-blog-post This URL and slug is short, simple, relevant, descriptive, and uses consistent formatting. URLs and slugs are just one part of on-page SEO. There are many other factors that contribute to the success of our on-page SEO strategy, such as the quality of our content, the structure of our pages, and the use of relevant keywords throughout our pages. 11. Internal Linking Internal linking is the process of linking from one page on our website to another. It helps search engines understand the structure of our website and how the pages are related to each other. We should use relevant anchor text when linking to other pages on our website. 33. OFF - Page SEO Off-page SEO refers to the activities we do outside of our website to improve its ranking in search engine results pages (SERPs). It Page32 includes things like building backlinks, promoting our content on social media, and getting listed in directories. www.emblixacademy.com

  33. Off-page SEO is important because it helps search engines understand the authority and popularity of our website. When other websites link to ours, it signals to search engines that our content is valuable and informative. It can lead to higher rankings in SERPs and more traffic to our website. Here are some of the most common Off-page SEO activities: Building backlinks Promoting our content on social media Getting listed in directories Other Off-page SEO activities include: Guest blogging Broken link building Forum participation 1. Backlinks Backlinks are links from other websites to Page33 our own. They are one of the most www.emblixacademy.com

  34. important factors in search engine optimization (SEO), as they signal to search engines that our website is authoritative and trustworthy. When other websites link to ours, it tells search engines that our content is valuable and informative. It can lead to higher rankings in search engine results pages (SERPs) and more traffic to our website. There are two main types of backlinks: Dofollow Backlinks: Dofollow backlinks are the most common type of backlink. They tell search engines to follow the link and index the page it leads to. Nofollow Backlinks: Nofollow backlinks tell search engines not to follow the link or index the page it leads to. Nofollow backlinks are not as valuable as dofollow backlinks, but they can still have a positive impact on our SEO. Not all backlinks are created equal. Some backlinks are more valuable than others, depending on the authority and popularity of the website that is linking to we. Backlinks from high-authority websites are more valuable than backlinks from low-authority websites. There are a number of ways to build backlinks, including: Directory Submission Article Submission Social Bookmarking Classified Posting Blog Commenting Profile Submission Forum Submission Guest Posting 2. Directory Submission Page34 Directory submission is the process of submitting our website to online directories. It can help improve our website's visibility and ranking in search engine results pages (SERPs). www.emblixacademy.com

  35. Directories are websites that list other websites in a specific category. For example, there are directories for businesses, websites, and blogs. When we submit our website to a directory, it is added to the list of websites in that category. There are two main types of directories: General directories: General directories list websites in a variety of categories. Examples of general directories include DMOZ and Yahoo! Directory. Industry-specific directories: Industry-specific directories list websites in a specific industry. Examples of industry-specific directories include Yellow Pages and Yelp. 3. Social Bookmarking Social bookmarking is the process of saving and sharing web pages on social media sites. It is a great way to discover new content and promote our own content. Social bookmarking sites can be used to bookmark any type of web page, including articles, blog posts, videos, and images. They are a popular way to save and share content on social media, and they can also be used to improve our website's search engine optimization (SEO). Some of the most popular social bookmarking sites include: Reddit Digg StumbleUpon Pinterest Pocket Tumblr 4. Blog Commenting Page35 Blog commenting can also be a good way to build backlinks to our blog. When we leave a comment on a blog post, we can include a link to our own website in our author bio. It can help to improve our website's ranking in search engine results pages (SERPs). www.emblixacademy.com

  36. Here are some tips for effective blog commenting: Choose blogs to comment on that are relevant to our own blog. Read the blog post carefully before leaving a comment. Leave thoughtful and insightful comments that add value to the conversation. Avoid leaving spammy or low-quality comments.     5. Guest Posting Guest posting is the practice of writing articles for other websites in exchange for a link back to our own website. It is a great way to get our content in front of a new audience and build backlinks. Once we have written and submitted our article, it will be reviewed by the website owner or editor. If it is approved, it will be published on the website. Guest posting can be a great way to improve our website's SEO, but it is important to do it correctly. Here are a few tips for guest posting: Choose websites that are relevant to our industry and target audience. Pitch high-quality article ideas that are relevant to the website's audience and that provide value. Write well-written and informative articles. Include a link back to our own website in the article. Follow up with the website owner or editor after we have submitted our article.      Page36 www.emblixacademy.com

  37. 6. Article Submission Article submission is the process of submitting our articles to other websites and directories in order to gain exposure and backlinks. It is an off-page SEO technique that can help us improve our website's ranking in search engine results pages (SERPs). Here are some of the benefits of article submission: Increased exposure: When we submit our articles to other websites, we are exposing our content to a new audience. Backlinks: When we submit our articles to other websites, we are potentially gaining backlinks to our website. Improved SEO: The more backlinks we have from high-quality websites, the higher our website is likely to rank in SERPs. It is important to submit our articles to high-quality websites and directories in order to get the most benefit from article submission. 7. Classified Postings Classified postings are short advertisements that are typically placed in newspapers, magazines, or online websites. They are used to sell or buy goods and services, or to find or offer jobs. Classified postings are typically grouped into categories, such as "for sale," "help wanted," or "real estate." Classified postings can be a very effective way to reach a large audience with our message. They are also relatively inexpensive to place. However, it is important to write a clear and concise classified posting that will grab the attention of potential readers. Here are some tips for writing effective classified postings: Our headline should accurately describe what we are selling or looking for. Include all of the relevant details about our item or service, price, and location. It will help people find our posting when they search for relevant terms. Include our contact information, in the posting. Page37 www.emblixacademy.com

  38. 8. Profile Submission Profile submission is the process of creating and submitting a profile on a website or directory. Profile submission is a type of off- page SEO activity that can help us improve our website's ranking in search engine results pages (SERPs). When we submit a profile on a website or directory, we are providing information about our self or our business, such as our name, website address, contact information, and a brief description and this information can be used by search engines to index our website and improve its ranking in SERP’s. They are one of the most important factors in search engine optimization (SEO), as they signal to search engines that our website is authoritative and trustworthy. When we submit a profile on a website or directory, we may have the option to include a link to our website. If we do so, and the website or directory is high-quality, we can earn a valuable backlink to our website. There are many different websites and directories where we can submit a profile. Some popular options include: Social media websites (e.g., Facebook, Twitter, LinkedIn) Online directories (e.g., Google My Business, Yelp, Yellow Pages) Business directories (e.g., Manta, Crunchbase, Hoovers) Industry-specific directories (e.g., DMOZ, Open Directory Project) 9. Forum Submission Forum submission is the process of posting on online forums and discussion boards to promote our website or blog. It is a type of off- page SEO technique that can help us build backlinks and increase brand awareness. To participate in forum submission, we will need to create an account on a relevant forum. Once we have created an account, we can start posting on threads and discussions. When we post, be sure to include a link to our website in our profile and signature. We can also include links to our website in our posts, but be sure to do so in a natural and non-spammy way. Here are some tips for effective forum submission: Page38  Choose Relevant Forums  Be Active  Avoid Spam www.emblixacademy.com

  39. 34. Google Google is important in SEO because it is the most popular search engine in the world. According to StatCounter, Google has a global market share of over 92%. It means that the vast majority of people who search for information online are using Google. In order to rank well in Google search results, it is important to optimize our website for SEO. It includes things like creating high-quality content, using relevant keywords, and building backlinks. Here are some of the reasons why Google is important in SEO:  Google is the most popular search engine in the world. It means that if we want to reach a large audience, we need to rank well in Google search results.  Google has a sophisticated algorithm that ranks websites based on a variety of factors. It includes factors such as the quality of the content, the relevance of the keywords, and the number and quality of backlinks.  Google is constantly updating its algorithm. It means that SEO best practices are constantly changing. However, Google provides guidance on how to optimize our website for SEO. Here are some tips for optimizing our website for Google SEO:  Create high-quality content that is relevant to our target audience.  Use relevant keywords throughout our content, including in the title, headings, and body text.  Build backlinks from high-quality websites.  Make sure our website is mobile-friendly.  Improve our website's loading speed.  Fix any broken links on our website. Page39 www.emblixacademy.com

  40. 35. Google SEO Updates Google SEO updates are changes that Google makes to its search algorithm. These updates can happen at any time, but Google typically announces them in advance. Google SEO updates are designed to improve the quality of search results and make it easier for users to find the information they are looking for. Some common types of Google SEO updates include:  Core updates: Core updates are broad changes to the search algorithm that affect all websites. These updates are typically designed to improve the quality of search results and make them more relevant to users.  Spam updates: Spam updates are designed to combat spam and other forms of low-quality content in search results.  Page experience updates: Page experience updates are designed to improve the user experience of search results. These updates can include changes to the way that Google evaluates factors such as page loading speed, mobile-friendliness, and intrusive interstitials. 36. Google Algorithm Update A Google algorithm update is a change to the way Google ranks websites in its search results. Google makes hundreds of algorithm updates every year, but most of them are minor and have little impact on search results. However, some updates are major and can have a significant impact on the ranking of websites. Google makes algorithm updates to improve the quality of its search results. The goal of these updates is to make it easier for users to find the information they are looking for. Google also uses algorithm updates to combat spam and other forms of web manipulation. Page40 www.emblixacademy.com

  41. 37. Top Google Algorithm Updates The best Google algorithm update of all time is a matter of opinion, but some of the most notable and influential updates: Panda (2011):It was designed to target low-quality content and websites that were not providing value to users and this update had a major impact on the SEO industry, as many websites that had been ranking well for years suddenly saw their rankings drop. Penguin (2012): Penguin was designed to target websites that were using black hat SEO techniques to manipulate their rankings. Penguin also had a major impact on the SEO industry, as it forced many websites to clean up their backlink profiles. Hummingbird (2013): Hummingbird was a major rewrite of the Google algorithm that was designed to better understand the meaning of search queries and return more relevant results. Hummingbird was a significant change to the way Google ranked websites, and it had a major impact on the SEO industry. RankBrain (2015): RankBrain is a machine learning algorithm that is used by Google to help rank search results. RankBrain is one of the most important ranking factors for Google, and it is constantly being updated and improved. Fred (2017): The Google Fred update was an algorithm update that was released in March 2017. The update was designed to target websites that were using low-quality SEO tactics to manipulate their rankings. BERT (2019): BERT is another machine learning algorithm that is used by Google to help rank search results. BERT is specifically designed to understand the meaning of natural language, and it has helped to improve the accuracy of Google's search results. Google MUM (2021): MUM or Multitask Unified Model, is a new artificial intelligence (AI) model developed by Google AI. It is a multimodal model, meaning that it can process and understand information from different formats, including text, images, and video. MUM is also a multilingual model, meaning that it can understand and translate over 75 languages. These are just a few of the many algorithm updates that Google has released over the years. Each update has had a significant impact on the SEO industry, and they have all helped to make Google's search results more relevant and informative. It is difficult to say definitively which Google algorithm update was the best, as they all had different goals and objectives. However, the updates listed above are all considered to be major milestones in the history of SEO, and they have all had a lasting impact on the way websites are ranked and optimized. Page41 www.emblixacademy.com

  42. 38. 2023 Google Updates Google has released a number of algorithm updates in 2023, including:  March 2023 core update  April 2023 reviews update  August 2023 core update These updates are designed to improve the quality of Google's SERP and make it easier for users to find the information  The March 2023 core update was a broad update that affected all websites and languages. It was designed to improve the relevance of Google's search results by better understanding the content of web pages and how they relate to each other.  The April 2023 reviews update was designed to improve the quality of product reviews in Google's search results. It was specifically focused on identifying and rewarding reviews that were helpful and informative.  The August 2023 core update was another broad update that affected all websites and languages. It was designed to improve the relevance and quality of Google's search results by better understanding the content of web pages and how they relate to each other. In addition to these major updates, Google also releases a number of smaller updates throughout the year. These updates are typically focused on specific aspects of Google's search algorithm, such as spam detection or ranking factors. Google does not announce all of its algorithm updates, so it is important to stay up-to-date with the latest news and trends in the SEO industry. It will help us to ensure that our website is optimized for Google's search results and that we are not negatively impacted by any algorithm updates. Here are some tips for staying up-to-date with Google's algorithm updates:  Follow Google's Search Central blog and Twitter account.  Subscribe to industry publications and websites.  Attend SEO conferences and meetups.  Network with other SEO professionals. Page42 www.emblixacademy.com

  43. 39. How to keep the website safe from Google Penalties? There are a number of things we can do to keep our website safe from Google penalties: Create high-quality content. Google wants to rank websites that provide value to users. Make sure our content is well-written, informative, and engaging. Use relevant keywords throughout our content, but avoid keyword stuffing. Keyword stuffing is when we use keywords too many times in a way that is unnatural or disruptive. Google can penalize our website for keyword stuffing. Build backlinks from high-quality websites. Backlinks are links from other websites to our own. Google sees backlinks as a vote of confidence in our website. The more backlinks we have from high-quality websites, the higher our website will rank in search results. Avoid using black hat SEO techniques. Black hat SEO techniques are unethical and can get our website penalized by Google. Some examples of black hat SEO techniques include cloaking, stuffing keywords, and buying backlinks. Monitor our website for spam and malware. Spam and malware can damage our website's reputation and get we penalized by Google. Make sure we have a spam filter in place and that we regularly scan our website for malware. Page43 www.emblixacademy.com

  44. GOOGLE MY BUSINESS GOOGLE MY BUSINESS 40. What is Google My Business and Why it is needed? Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google Search and Maps. It is a one-stop shop for businesses to create and verify their Business Profile, which is the information that shows up when people search for the business on Google. GMB is important for businesses of all sizes, but it is especially important for local businesses. When people search for local businesses on Google, they are likely to click on the first few results that appear. If our business is not listed on Google, or if our information is outdated or incomplete, we are missing out on potential customers. Here are some of the advantages of using Google My Business: Increased visibility: GMB helps we to show up higher in Google Search and Maps results, which can lead to more traffic to our website and physical location. Improved customer engagement: GMB allows we to interact with customers directly through Google Search and Maps. We can respond to reviews, answer questions, and post updates about our business. Enhanced credibility: A verified GMB profile shows potential customers that our business is legitimate and trustworthy. Page44 Free analytics: GMB provides we with insights into how customers are interacting with our business online. This information can help us to improve our marketing campaigns and customer service. www.emblixacademy.com

  45. 41. How to apply for Google My Business? To create a Google My Business profile, follow these steps: 1) Go to Google My Business: https://www.google.com/business/. 2) Click Manage Now or Sign In. 3) If we have an existing Google Account, use it to sign in. If we don't have a Google Account, click Create account and follow the prompts. 4) Enter our business name and address. 5) Select the business category that best describes our business. 6) If we have a physical location, select Yes and enter our business address. 7) If we have a website, enter it. 8) Click Next. 9) We will be asked to verify our business. We can do this by receiving a postcard in the mail, verifying our business over the phone, or verifying our business through email. 10) Once our business is verified, we can start adding information to our profile, such as our hours of operation, products or services, and photos. 11) Click Finish. Our Google My Business profile is now live! We can start managing our online presence and interacting with customers directly through Google Search and Maps. Page45 www.emblixacademy.com

  46. 42. How to Verify Ownership? By postcard: This is the most common verification method. Google will send a postcard to the address we provided when we created our profile. The postcard will contain a verification code. Once we receive the postcard, enter the code into our Google My Business profile. By phone: If we have a verified phone number associated with our Google My Business profile, we can verify ownership by phone. Google will call we and ask we to enter a code that is displayed on our screen. By email: If we have a verified email address associated with our Google My Business profile, we can verify ownership by email. Google will send we an email with a verification link. Click on the link to verify ownership. If we are unable to verify ownership of our Google My Business profile using any of the above methods, we can contact Google support for assistance. 43. How to do SEO for Google My Business? Here are some tips on how to do SEO for Google My Business:  Optimize our Business Profile. It includes filling out all the information, such as our business name, address, phone number, website, operational hours, and categories and should also include high-quality photos and videos of our business.  Get reviews from customers. Reviews are a key ranking factor for Google My Business, so it's important to encourage our customers to leave reviews on our profile.  Build citations. Citations are links from other websites to our Google My Business profile. Citations can help to improve our ranking in Google Search and Maps. We can build citations by getting listed in directories, such as Yelp and Yellow Pages.  Use relevant keywords. When writing our Business Profile description and other content, be sure to use relevant keywords that our customers are likely to use when searching for businesses like ours. Page46  Keep our profile up-to-date. Make sure to update our Business Profile information regularly, such as our hours of operation and special offers. We should also post updates about our business on a regular basis. www.emblixacademy.com

  47. GOOGLE GOOGLE ANALYTICS ANALYTICS 44. Google Analytics Google Analytics is a web analytics tool that tracks and reports website traffic. It is a free tool that is used by millions of websites around the world. Google Analytics can track a wide range of data, including: Website traffic: Google Analytics tracks the number of visitors to our website, where they are coming from, and what pages they are visiting. User behavior: Google Analytics tracks how users interact with our website, such as how long they spend on each page and which links they click on. Conversion tracking: Google Analytics can be used to track conversions, such as when a user makes a purchase or signs up for our email list. Google Analytics provides a wealth of data that can be used to improve our website's performance. For example, we can use Google Analytics data to identify which pages on our website are the most popular and which pages are not performing well. We can also use Google Analytics data to track the effectiveness of our marketing campaigns. Here are some of the advantages of using Google Analytics:  Track website traffic and user behavior  Identify our most popular and least popular pages  Track the effectiveness of our marketing campaigns  Make informed decisions about our website Page47 www.emblixacademy.com

  48. 45. How to setup Analytics Account? To set up a Google Analytics account, follow these steps: 1) Go to the Google Analytics website and click on the Sign up for Google Analytics button. 2) Enter our email address and create a password. 3) Agree to the Google Analytics terms of service. 4) Click on the Create Account button. Once we have created our Google Analytics account, we will be taken to the Set up our property page. 1) Enter the name of our website in the Property name field. 2) Select the website's industry from the Industry drop-down menu. 3) Click on the Continue button. We will then be taken to the Set up goals page. Goals are actions that we want visitors to take on our website, such as making a purchase or signing up for our email list. If we do not want to set up any goals at this time, we can click on the Skip this step button. We will then be taken to the Set up our tracking code page. The tracking code is a piece of code that we need to add to our website in order to track website traffic. 1) Click on the Get tracking code button. 2) Copy the tracking code. 3) Go to our website's dashboard and paste the tracking code into the header of our website's HTML code. Once we have added the tracking code to our website, Google Analytics will start tracking our website traffic. We can now log in to our Google Analytics account and start viewing our website's traffic data. Page48 www.emblixacademy.com

  49. 46. Google Analytics Dashboard The Google Analytics dashboard is the landing page for our Google Analytics account. It provides a high-level overview of our website traffic and performance. The dashboard includes the following information:  traffic, including the number of visitors, pages viewed, and bounce rate.  Acquisition: This section shows us where our website visitors are coming from, such as search engines, social media, and direct traffic.  Behavior: This section shows we how our website visitors are interacting with our website, such as the pages they are viewing, the links they are clicking on, and how long they are staying on our website.  Conversions: This section shows we how many visitors to our website are taking the desired action, such as making a purchase or signing up for our email list. We can customize the Google Analytics dashboard to show the metrics that are most important to we. For example, we can add or remove widgets, change the order of the widgets, and change the lowest of the dashboard. Overview: This section provides a summary of our website To customize the Google Analytics dashboard, follow these steps:  Click on the Customize button in the top right corner of the dashboard.  Drag and drop the widgets to the desired location on the dashboard.  Click on the Save button. Page49 www.emblixacademy.com

  50. 47. Goals and Conversions: Goals and conversions in Google Analytics are two important concepts that can be used to track the performance of our website. Goals are specific actions that we want visitors to take on our website, such as making a purchase, signing up for our email list, or downloading a white paper. Conversions are visitors who take the desired action, such as making a purchase or signing up for our email list. By setting up goals in Google Analytics, we can track the number of visitors to our website who are taking the desired action. This information can be used to improve our website and marketing campaigns. To set up a goal in Google Analytics, follow these steps: 1) Go to Admin > Goals. 2) Click on the + New Goal button. 3) Select the type of goal that we want to create. 4) Configure the goal settings. 5) Click on the Save button. Once we have created a goal, we can track its performance in Google Analytics. To do this, go to Conversions > Goals overview. The Goals overview report shows we the number of conversions for each goal that we have set up. We can also see the conversion rate for each goal and the conversion rate is the percentage of visitors to our website who take the desired action. By tracking our goals and conversions, we can get insights into how well our website is performing and identify areas where we can improve. Here are some tips for using goals and conversions in Google Analytics:  Set specific and measurable goals  Track our goals over time Page50  Compare our goals to industry benchmarks  Use goals and conversions to improve our website and marketing campaigns www.emblixacademy.com

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