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RSS/Atom

RSS/Atom. The Web Standard for Subscription and Notification. Author : Dan McCreary Dan McCreary & Associates Date : November/17/2006. Overview of Presentation. What is RSS? Background – usenet groups, newsfeeds, summaries Versions .9, 1.0, 2.0 and Atom How is it used?

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RSS/Atom

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  1. RSS/Atom The Web Standard for Subscription and Notification Author: Dan McCreary Dan McCreary & Associates Date: November/17/2006

  2. Overview of Presentation • What is RSS? • Background – usenet groups, newsfeeds, summaries • Versions .9, 1.0, 2.0 and Atom • How is it used? • Broadcasting vs. Narrowcasting • Notification and Distribution • How can I add RSS data to my web site? • XML and RDF file formats, tools, web content management tools • Future • Atom, Syndication, Multimedia, BitTorrent and Tivo

  3. What is RSS/Atom? • An XML file format that you add to your web site that describes information content about periodic articles • Used by the "blogosphere" to allow individuals to build customized "news readers"

  4. What does RSS/Atom it look like? <?xml version="1.0" encoding="utf-8"?> <feed xmlns="http://www.w3.org/2005/Atom"> <title>Example Feed</title> <subtitle>A subtitle.</subtitle> <link href="http://example.org/"></link> <updated>2003-12-13T18:30:02Z</updated> <author> <name>John Doe</name> <email>johndoe@example.com</email> </author> <id>urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6</id> <entry> <title>Atom-Powered Robots Run Amok</title> <link href="http://example.org/2003/12/13/atom03"></link> <id>urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a</id> <updated>2003-12-13T18:30:02Z</updated> <summary>Some text.</summary> </entry> </feed>

  5. How do I subscribe to a feed?How hard is it to do this? Google Toolbar Example: • Go to the page that has a feed • Press the subscribe button in the Google toolbar • Drag it to the right spot on your Google homepage Other • Standalone newsreader • Browser plug-in (InfoRSS) • Firefox extensions

  6. Google Toolbar Example

  7. Google Homepage Example

  8. How do you add it to your web site? • Configure your web content management systems to provide an RSS/Atom feed http://www.cmsmatrix.org Note: If your web site CMS does not have RSS support you will need to write an XML transform that converts the HTML to XML

  9. RSS/Atom Logos

  10. Yahoo RSS Study (March 2006) • Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. • 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology. • 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts. • Even tech-savvy "Aware RSS Users" prefer to access RSS feeds via user-friendly, browser basedexperiences (e.g., My Yahoo!, Firefox, My MSN).

  11. Sample News Reader (InfoRSS)

  12. Stages of Interactivity • Read your web site • Bookmark your web site • Subscribe to your web site (RSS) • Blog about your web site • Take a poll/survey on your web site • Comment on your web site • Suggest a change on your web site • Addcontent on your web site • Remove inappropriate or incorrect content (Wikipedia)

  13. Expanding Your Participants • Architectures to expand your participation Potential Participants Today'sParticipants Reference: Tim O'Reilly's Architecture of Participation Article

  14. Questions Dan McCreary Dan McCreary & Associates dan@danmccreary.com (952) 931-9198 cell (612) 986-1552

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