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By: Jack Brinkley-Cook

By: Jack Brinkley-Cook . P r o c e s s . James Earle! ( and the library ) . Thanks Geige! . Hot Chocolate = new Starbucks!. Hallelujah! . DETAIL! . 1. Project Brief Objective Strategy Preliminary Concept 2. Concept Results 3. Potential Locations 4. Tested Recipes

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By: Jack Brinkley-Cook

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  1. By: Jack Brinkley-Cook

  2. Process

  3. James Earle! (and the library) Thanks Geige!

  4. Hot Chocolate = new Starbucks!

  5. Hallelujah!

  6. DETAIL! • 1. Project Brief • Objective • Strategy • Preliminary Concept • 2. Concept Results • 3. Potential Locations • 4. Tested Recipes • 5. Advertising Tentative • 6. Social Responsibility

  7. To be Coco Créme or not to be? • Coco-Loco? Chocolat? Something with mud (Earle’s idea, not mine)? Influences

  8. Also known as….

  9. LACKED REALISM

  10. Floor Plan

  11. Profile Plan

  12. Electric Plans

  13. Challenges • Coming up with an idea • Time Management (cliché, I know) • Getting stuff into Earle • Not watching Criminal Minds

  14. What I’ve Learned • Intensity of a launch • Time management • How to work with a lot of people • James Earle is always on email

  15. And I have always wanted to say this. • I learned what I am not interested in.

  16. (My) Future (of company) • Presenting to an agent. • Senior year • College

  17. THANKS! • James Earle • Dale Scott (28th time) • Patty Lein • Mom & Dad • Gregory Grossman • Iron Horse Graphics • The Academy • Ross School • My desk mates- (Nicki, Benjus, Riko, Rosie, Basil)

  18. Questions?

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