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Social Media Marketing

Social Media Marketing. Win one of two free places at our “ It ’ s All About Conversion ” workshop in November. What ’ s the largest number of followers I know of for a law firm?. Show of hands. Am I bovvered ? Lauren is!. £27,278. £20,896. £100,000. Social Media Engagement Model.

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Social Media Marketing

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  1. Social Media Marketing

  2. Win one of two free placesat our “It’s All About Conversion” workshop in November What’s the largest number of followers I know of for a law firm?

  3. Show of hands

  4. Am I bovvered? Lauren is! £27,278 £20,896 £100,000

  5. Social Media Engagement Model Highly Targeted CONNECT CONVERSE Highly Engaged Unengaged SHARING BROADCAST Un Targeted

  6. Social Media Marketing • It’s all about raising your profile • It takes time and commitment • Listen -> Talk -> Engage • It’s not about technology • Relax: it’s traditional legal marketing • Word of mouth reputation is the result

  7. 10 The ruleof

  8. Outlook Connector

  9. Build reputation via signposting

  10. What about for recruitment help?

  11. LinkedIn advertising • Company size, Industry, Geography

  12. LinkedIn Actions • Improve your Company profile + add image • Build your connections • Firm wide competition (1,766 to 2,661) • P.S. Connect with me on LinkedIn • “Nudge” people (endorse/recommend) • A “button” on your staff profile won’t do it! • Make some “LinkedIn” time each week • Join some Groups. Start one? • Try LinkedIn ads (B2B)

  13. Blogging • Needs to be regular • Pithy & opinionated, not sanitised • Share the load • Do it off the main website (SEO benefits) • Ghost writers? • Lawyers/trainees blogging in their name • Sector specific blogs? • Use the content for newsletters & social media linking

  14. Examples

  15. Twitter • What can you say in 140 characters? • Try and post a tweet once per day • Don’t post TOO often, you lose followers • Design a background • Sector specific Twitter accounts • Re-tweet to build relationships • Hootsuite – use to schedule Tweets

  16. Do you need to be careful? Yes.

  17. Twitter clinics

  18. Use your Twitter background

  19. Retweet to build relationships

  20. Twitter -> Web -> Print

  21. Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn

  22. YouTube marketing

  23. Does video drive website engagement?

  24. You bet!

  25. Facebook • Not just for “the kids” • “Listen” first, what are others saying about you? • Who in your firm has a Facebook profile? • Engaging with the younger generation for recruitment

  26. “Like” & win!

  27. Get a decent Facebook page

  28. Competitions

  29. Facebook advertising • Sex • Age • Status • Geography • Events (Birthday, Moving house) • Education (Level, establishment) • Employment • Interests • Connections (via Fans)

  30. Google+

  31. Google Authorship

  32. Pinterest

  33. http://www.conscious.co.uk/presentations

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