1 in 4 working Americans

2. The ability of your employees to earn an income is their most valuable financial asset. It pays for their lifestyle — their home, their retirement and their children’s education.

3. 1 in 4 working Americans will suffer an income-interrupting disability at some point during their working careers.

4. But…theythink it won’t happen to them. 64% think they only have a 1% or 2% chance of becoming disabled.

5. And…most don’t haveadequate protection. 67% of the private sector workforce is not covered by private long-term disability insurance.

6. Plus…they don’t even want to talk about it! Research shows many are repelled by the term “disability.”

7. It is important to elevate the conversation about the importance of protecting one’s income. SO… The nonprofit Council for Disability Awareness and its member companies have created a new, engaging platform for raising public awareness among employees about the risk and consequence of disability.

8. Defend Your Income is a movement designed to unite consumers, advisors, employers, insurers and the press in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries.

9. The Defend Your Income virtual dojo captures attention and creates a unique learning environment.

10. What would you like to explore? Take Action Meet Your Attackers Start Sparring Train & Learn

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12. Meet Your Attackers The Meet Your Attackers area is where employees can learn about the top 10 leading causes of disability in a different, engaging way.

13. Meet Your Attackers Attackers are personalized with disability profiles explaining their areas of expertise, their “weapons of choice” and fast facts about how they can strike when you least expect it. x x x

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15. Earn Your Belts Quiz Train & Learn In the Train & Learn section, employees can test their disability know-how with an interactive quiz. Let’s look at an example. x

16. Earn Your Belts Quiz Train & Learn Employees will receive feedback about their answer along with access to relevant tools and fast facts. x

17. EIQ Tool Train & Learn Employees can find out what’s really at stake bycalculating their income potential with the EIQ (Earnable Income Quotient) tool. x

18. PDQ Tool Train & Learn Then they can determine their risk of losing this income by calculating their chances of becoming disabled using the PDQ (Personal Disability Quotient) tool. x

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20. Dojo Game The engaging Defend the Dojo online game allows visitors to face off and defend against the attackers.

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22. Take Action The Take Action section provides employees with three simplified pathways they can follow to help understand the importance of their benefits and defend their income.

23. Resource Center The Resource Center offers a library of informational resources designed “to go.” x x x

25. Employer Toolkit An easy-to-use employer toolkit filled with education and communication materials • Promotional Tools: • Employee emails • DYI banner ads • Customizable posters • Direct mail • Premium items • Educational Tools: • Program sell sheets • Program and site presentations • Intranet article

26. Employer Resources Employee Emails Presentation Slides Web Banners/Icons Customizable Premium Items Program Overview Sheet

28. In addition to a national ad campaign, you’ll also see a heavy push from public relations as well as on social media outlets. National online consumer advertising campaign Public relations support Social media activation with Facebook and Twitter

29. Join the movement today. Facebook.com/ defendyourincome Twitter.com/ incomedefender