Cost Per View Risk Free Trial Up Sell Profits Unlimited Traffic

1. Cost Per ViewRisk Free TrialUp Sell ProfitsUnlimited Traffic • A Quick Guide to Starting Your Own Risk Free Trial Offer for Mass Distribution on the Internet • by Michael Hill

2. Accomplishments • Put Test Site to Top 20 in Media Metrics reporting • Created MULTIPLE Top Converting Offers • Generate Millions in Sales Every Month • Led industry change from Free Sample to RFT • 9 Years of Extremely High Volume Sales • Ability to Generate Unlimited Traffic (yes really)

3. Objectives • To Co-Create (20) More Millionaires from THIS audience • Ensure “Good Intentions” and “Janta Ki Seva” • Have you give back to your community & world • Share the last 10 years of online experience with more than just one or two people at a time. • Partner with those who are ready Today with a minimum 50K monthly budget for online ad spending.

4. Cost Per View Marketing Put Your Ad or Website Directly in the path of your competition at a fraction of the cost...

5. How CPV works • User Wants Free Content • User Agrees to install Ad Delivery System • User gets Free Content & Relevant Ads • User can uninstall or opt-out any time • You get to buy ads targeted to user • Over 20,000,000 CPV users & Growing

6. How You Can Buy CPV • Create Your Advertising Account • Choose keywords or web sites to target • You specify EXACT urls or phrases • Set your maximum payout per URL or Keyword (average is .015 to .030 per)

7. Use LASER TARGETING urls • Set Up Landing Page or PopUp • Set Daily Budget for Campaign • Fund Your Account (Only $25 - $100) • Place CPV Pixel on Thank You Page • Await Approval for Keywords/URL’s • Check Conversion Reports and CPA • Optimize Campaign

8. Biggest Mistakes • Using too broad a Keyword or URL • Not having a Focused Landing Page • Allowing an “Ad Rep” to “run” ads • Having an exit/entrance pop up • Setting too high of a daily budget • Not monitoring CPA & Optimizing • Targeting Incentivized sites. OUCH!

9. Biggest CPV Tips • Focus the Landing Page to ONE action • Add video to Your Landing Page • Use CPV primarily as lead capture system • Use highly targeted URLS Only to start • Use highly targeted keywords Only to start

10. CPV Recap • Laser Targeted Placement at 1/10 the cost • Low Start Up Costs ($25-100) • Excellent Lead Generation System • Incredible Growth Potential (200K +/mo) • Early Mover Opportunity • High Availability of Self-Service Model (Very Rare “Cherry Picking” opportunity)

11. How to earn from $25 to $100 or more from thousands of sales per month, before the sale leaves your website... Then make more every month! The Risk Free Trial

12. What is the biggest thing consumers think of when they think... “The Internet”

13. FREE!

14. After all, everything we want from the internet should be free for both consumers and advertisers right?

15. Internet Mindset • You can get just about anything for free • Great for price comparison shopping • Perfect for researching big purchases • Unbeatable for Entertainment & Education • You find great deals on everything

16. Leveraging Mindsets • Use the mindset of the consumer, rather than fight it. • Meet the customer more than half way and give them what they want. • Always give them control of their decision... just lead them to one of your three answers.

17. BUY NOW! • Consumers are usually more willing to try your product if they do not have to commit to a full purchase decision at first contact. • Everyone knows generating a “lead” is key. Next level marketers are now generating “mini sales” as often as possible too!

18. Why RFT is KING • CPA Networks only want RFT or Lead • Banner Networks only want RFT or Lead • Up to 10X more opportunities for Up sell • Super Accelerated Business Growth • Build larger customer & prospect lists • Cross Sale Opportunities • Samples are too costly

19. How RFT Works • Consumer gets ad to “Try Product” • Customer wants more... • Consumer agrees to pay “activation or shipping charge” in exchange for product. • Consumer is billed for product after trial time period is exhausted • Consumer gets a few “one time offers” in checkout process • Customer is put on forced continuity program, generating re-occurring revenue.

20. Customer Gets Ad • Ads should show benefits, but not make claims. Ads do NOT need FREE on them. This attracts the wrong user many times. • Ad should clearly state that they have to pay shipping, and putting shipping cost does not lower CTR or CR. • Be honest, the wrong ad will increase CPA by up to 1000% or decrease by same!

21. Consumer Wants More • Depending on the advertising medium, the consumer may want a little or a lot more information. • What some consumers look for is not really “how” the product works, but really what the product can “do” for them! • They will also be looking for validation, hope, release of obligation, friendship, and a connection with.

22. Consumer Agrees... • For physical product, consumers will agree to pay shipping costs from $3.95 to $9.95 • Full disclosure must be given about any continuity program and about the charge for product being shipped. • Customer should have option of buying more than just the “Trial” option.

23. Trial Period is Over • Once the trial period is over and the customer has not contacted customer support to cancel the re-bill and return the product, then that customer is charged for the product already delivered. • Trial periods vary by product type, but can be from 3 days to 30 days. • After enough time elapses (usually 2-4 weeks, then customer is billed for next shipment. (delivered upon successful 2nd billing)

24. Up Sell Profits • The Secret of multi-millionaires. • Up sell the same product, just more of it • Up sell a double strength version(you must REALLY have a stronger version) • Up sell a smaller package than your first. • Up sell a cross demographic item • Up sell another cross demo item • Offer express shipping for only $X more!

25. More Up Sell Info • One is enough to get a taste, but 3-5 are ideal. • Start out with your higher price point then go down from there on each that follow. • You’re not helping your customer by holding back what could help them • Your price will vary based on your product, don’t worry about charging too much. Some want to pay more.

26. The Tricky Part • Don’t make them put their CC in again. • Most shopping carts don’t allow for post transaction up sell systems. • Voiding your previous transactions. • Checkout Abandonment Must Process. • Load affiliate pixels on first page • Pre-verify CC as much as possible • If Up Sale, then remove from F.C. ???

27. Forced Continuity • Continuity must be positioned as benefit for the consumer! If you don’t believe it, they wont either. • Customer can opt-out of F.C. at any time. • Do not let product build up on consumer shelves • Keep open lines of communication with your customer so cancellation is mental.

28. It’s Cheaper to Keep me, than to find me! • Outbound thank you calls. • Create your retention plan • Canceling is quitting, are you a quitter? • Each contact is an opportunity to plant an up sell & retention seed in the customer. • Have a longer term monetization plan in place

29. It’s Your Money • Every cancellation and refund is money out of YOUR pocket. • Your call center will become your lifeline to your pocketbook. • You MUST know your metrics on your customer LTV etc.. • Live by, act from, and plan around your reports.

30. Money Killers • Inconsistent Sales Volumes • High Chargebacks. .. The 1% rule • Poor Customer Service • Backorders • Inaccurate tracking • Poor Merchant Relations • Non Disclosure of Terms

31. Tracking Proper tracking will allow you to instruct your team where they should be focusing their attention. Full tracking will also give you the metrics you need to know if an affiliate is costing you more money than they are making you. Ideally, you would have a system that can track value per sale and LTV by multiple variables and reporting criteria.

32. Shows the Click-Sale % VS Income-Sale on Day 1 This is the first week of this campaign. The advertiser has been advised to keep sales very low (25 per day) while metrics are established. Landing Page Report

33. Note the Value Per Sale on This Source is $6.00 where the average is $25.62. (this campaign does not have Up Sells in place yet). Advanced L.P. Analysis While the campaign has not hit statistical significance yet, its this microscopic view that will prevent this campaign from ever having CB issues.

34. Lifetime Value

35. Lifetime Value

36. Credit Card Sales Report New Customer Value Only

37. Credit Card Sales Report Now Just Re-Bill

38. Value Per Sale Days 0,15,30,45,60,90,120Lifetime Value Per Customer (aff & sub)Refund Rate (aff & sub)Charge Back Rate (aff & sub & agent)Landing Page Performance Report (aff & sub)Refunds by Agent (dollars, percentage, etc)Click to Order Views Click To Sales Percentage Order to Sales Percentage Fraud Orders (by aff & sub) Creative Performance Report & Value Key Initial Reports

39. While it may be hard to fathom 20,000 Sales in a month, there are those who live this reality daily. The only difference between them and you is that we posses the knowledge of implementation and the tools to track sales. Actual January Sales

40. RFT Recap • Generate Ridiculous Sales Volume • Get into CPA networks FAST • Give Customers What They Want • Multi-Million Dollar Monthly potential • Scaleable, Controlled Growth • Easy Set Up and Testing with the right systems

41. Limitless Traffic • When your RFT converts, you don’t have to worry about traffic • Companies like mine will drive banners • Networks will scramble to run your offer (They literally wait in line for my company to finish a new offer) • You can focus on watching your numbers and ensuring that you plan for future programs and growth. • Over a thousand orders per day is not uncommon with a good RFT.

42. Are There Cautions? • Try to not approach a CPA network unless you know someone “inside” • Always track Sub ID information • Regulate your growth • Have GREAT customer support The biggest problem that my clients have had is that they could not process all the money they were making. This has been overcome by regulating growth, monitoring affiliates, and keeping a keen eye on the systematic report structure.

43. Recap • Treat the customer like you would your own mother or grandmother. • Solve a need or help humanity always • Give back often! It’s our job to lead by example. • Family First, Work Second. • Re-invent Your Product OFTEN

44. THANK YOU! • When you’re ready to promote your program to millions of customers daily, please feel free to call or email my office and arrange a test campaign of your RFT or Super Converting Program. Contact: Ashley My Media Buyer ashley@mymediabuyer.com (530) 350-3073 Ray Hill My Media Buyer ray@mymediabuyer.com (530) 350-3073 (C) 2008. Janta Ki Seva Inc.