2013 AASHTO TransComm Skills Contest Division: Social Media Category: Best Micro-Blog. Arizona Department of Transportation July 2013. @ ArizonaDOT.
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Arizona Department of Transportation
Our mission: Provide timely and accurate traffic and roadway information to help Arizona motorists safely make their way to their destination. From informing drivers about real-time traffic conditions to warning them about snow and dust storms to providing detours, @ArizonaDOT is a consistent voice, 20 hours a day (sometimes more), every day.
Our stats: With more than 22,000 followers on Twitter, @ArizonaDOT is one of the most popular state DOT accounts in the country. Our number of followers grew by nearly 40 percent over the past 12 months. We are also one of the most active accounts, posting more than 28,000 tweets – each one coming from a member of the communications team.
Drivers depend on @ArizonaDOT
to get them where they want to go.
Throughout the year, travelers from Arizona and beyond have expressed their appreciation for the traffic and roadway information shared daily by @ArizonaDOT
We’re always looking for powerful visuals to share with our followers. Travelers also interact with @ArizonaDOT, submitting photos from areas where ADOT does not have cameras.
1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012
450+ original haikus submitted on Twitter
Tweets from Reuters, Associated Press Travel, The Arizona Republic
National and International Media Coverage
Generated more than 600 media stories
Estimated earned publicity for 5-day campaign: $389,710
Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, Washington Post, Chicago Tribune
@ArizonaDOT has a sense of humor and isn’t afraid to show its human side and connect with followers on a personal level.
We’ve had many enjoyable encounters on Twitter, but here’s a one example of a traveler turning to @ArizonaDOT for information and receiving exemplary customer service.