2013 aashto transcomm skills contest division social media category best micro blog
Download
1 / 9

2013 AASHTO TransComm Skills Contest Division: Social Media Category: Best Micro-Blog - PowerPoint PPT Presentation


  • 48 Views
  • Uploaded on

2013 AASHTO TransComm Skills Contest Division: Social Media Category: Best Micro-Blog. Arizona Department of Transportation July 2013. @ ArizonaDOT.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' 2013 AASHTO TransComm Skills Contest Division: Social Media Category: Best Micro-Blog' - ursala


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
2013 aashto transcomm skills contest division social media category best micro blog

2013 AASHTO TransCommSkills ContestDivision: Social Media Category: Best Micro-Blog

Arizona Department of Transportation

July 2013


@ arizonadot

@ArizonaDOT

Our mission: Provide timely and accurate traffic and roadway information to help Arizona motorists safely make their way to their destination. From informing drivers about real-time traffic conditions to warning them about snow and dust storms to providing detours, @ArizonaDOT is a consistent voice, 20 hours a day (sometimes more), every day.

Our stats: With more than 22,000 followers on Twitter, @ArizonaDOT is one of the most popular state DOT accounts in the country. Our number of followers grew by nearly 40 percent over the past 12 months. We are also one of the most active accounts, posting more than 28,000 tweets – each one coming from a member of the communications team.

Our reputation:


Statewide road conditions

Statewide Road Conditions

Drivers depend on @ArizonaDOT

to get them where they want to go.


Reaching our audience

Reaching our Audience

Throughout the year, travelers from Arizona and beyond have expressed their appreciation for the traffic and roadway information shared daily by @ArizonaDOT


Photos help tell the story

Photos Help Tell the Story

We’re always looking for powerful visuals to share with our followers. Travelers also interact with @ArizonaDOT, submitting photos from areas where ADOT does not have cameras.


Haboobhaiku

#HaboobHaiku

Public Engagement

1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012

450+ original haikus submitted on Twitter

Tweets from Reuters, Associated Press Travel, The Arizona Republic


Haboobhaiku1

#HaboobHaiku

National and International Media Coverage

Generated more than 600 media stories

Estimated earned publicity for 5-day campaign: $389,710

Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, Washington Post, Chicago Tribune


Tweets with personality

Tweets with Personality

@ArizonaDOT has a sense of humor and isn’t afraid to show its human side and connect with followers on a personal level.


@ arizonadot outstanding service

@ArizonaDOT : Outstanding Service

We’ve had many enjoyable encounters on Twitter, but here’s a one example of a traveler turning to @ArizonaDOT for information and receiving exemplary customer service.


ad