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DIGITAL MARKETING

<br>Digital marketing is a broad and dynamic field that encompasses various online strategies and channels to promote businesses, products, or services. It includes search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The core objective is to connect with target audiences, engage them with compelling content, and drive desired actions, such as website visits or sales. In the digital realm, data analysis plays a crucial role in optimizing campaigns for better results. Digital marketing is ever-evolving, with new to

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DIGITAL MARKETING

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  1. DIGITAL MARKETING .

  2. KEYPOINTS What is digital marketing Benefits of digital marketing What does digital marketing consist of SEO PPC SMM Content writing Digital marketing measurement

  3. DEFINITION • Digital marketing is an umbrella term for the marketing of product or Services using digital technologist mainly on the internet but also including mobile phones, display advertising,and any other digital medium

  4. BENEFITS OF DIGITAL MARKETING • Time & effort saving • Flexibility • Real time analysis • Instant feedback • Impactful • Economical

  5. OBJECTIVE • Reach the right audience • Engage with your audience • Motivate your audience to take your action • Maximize return on investment [ROI]

  6. DIGITAL MARKETING TOOLS • Sprout social • Offerpop • Nanigans • Facebooks power editor • Twitter native platform • Emma • Marketo • Asroll

  7. BENEFITS OF ONLINE MARKETING OVER OFFLINE MARKETING • High return on investment through online marketing • Target only most interesting audience ,pay only • You can start without spending with small amount • Advertising your product on specific hours,time or day bases • Fully controlled as per your location , budget and time

  8. DIGITAL MARKETING CONSIST OF

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